Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "millennials"
- Over 70% of Gen Z and Millennial consumers have seen a live event -- a music concert/festival, sporting event, comedy show or theatrical performance.
- Holiday shopping is projected to rise 7%, although 57% of respondents to a PwC survey describe their financial situation as strained.
- A global report credits soaring real estate and stock prices boosting boomers as multiple crises crush younger savers.
- The Dems want you to "do something," but a majority of millennials and Gen Z say one thing they won't do is talk politics at work, according to a recent Harris Poll for Indeed.
- Nearly half of Gen Z and Millennial marketers polled expect a significant revenue increase this year, compared to 27% of Gen X and 5% of Boomers.
- There's a generational divide in the way people search for brands and information across the internet on a variety of devices and apps, as technology matures and ages with new users finding their way online.
- A significant portion of Gen Z and millennial consumers are more optimistic than they were a few years ago, but the cost of living is a big worry.
- The Knot's latest research hints at how Gen Z is beginning to reshape the wedding industry's retail landscape.
- The study examines the value consumers would want in exchange for not having free access to the internet, websites and apps - with compensation for giving up the convenience averaging $37,619 - and what it would be worth if they had to start paying for the content they now use for free. The data shows consumers would pay on average $164 per month to continue using currently free websites and apps.
- A study by Magna Media Trials and Samsung Ads explored Gen Z and Millennials' CTV viewing habits, and suggests search may have a connection with next-generation campaigns.
- Gen Z purchase interest and attitudes toward EVs are less positive than millennials', per Getwizer.
- More than two-thirds have ad-supported services, and 21% of those on Netflix are on the AVOD plan.
- Thirty-seven percent of millennials have used an on-screen QR code to make a purchase from a TV ad, and 85% have made an online purchase on their mobile phones.
- Even younger versus older Millennials show markedly different preference patterns.
- Where do online shoppers start product searches and where do people get information on news? This has been a topic of discussion for years after reports surfaced that twenty-somethings were using TikTok to search for restaurants and other information on the site.
- Wildfire Systems, a fintech platform that powers reward programs, and research firm Big Village have released the second annual report on consumer shopping habits.
- Netflix could take a big loss among young subscription-owners in the shift to making free password-sharing users pay for the service, a study says.
- The report cited some companies effectively connecting with this consumer group, including Absolut, Apple, Grubhub, H&M, McDonald's, United and Virgin Airlines.
- Saatchi & Saatchi plunges into the domestic lives of young parents, explaining how they're ditching Instagram perfection for reality, self-care and mental health.
- While purpose matters to all age groups, Gen X watches most closely. And companies like Dove, Colgate, and SodaStream win with all age groups.
- Hispanic consumers make up 23.2% of the Millennial population in the U.S. By 2028, Claritas predicts, nearly 50% of the combined Gen Z and Millennial American population will be Hispanic.
- An AMA-NY study released Wednesday finds the average corporate buyer is a millennial male with changing values, and women have surpassed men among younger B2B purchasers. In fact, women make up 53% of the under-30s group and most of the under-25. Most work in traditional female sectors like retail and fast-moving consumer goods.
- Gen Z consumers found it more difficult to buy a car online (22%) than any other generation, per a CDK Global study.
- New streamers Paramount+ and HBO Max saw large gains in purchase consideration intent in a year that saw muted growth on that indicator, due to the pandemic dynamics, reports Morning Consult.
- Eighty-two percent of U.S. consumers said the brands they buy stand for a greater mission or purpose.
- Instead of developing apps that are informational, businesses are adding more functionality to make apps more transactional with their customers.
- Employees using their company emails for personal activities poses both marketing and corporate security risks, SailPoint Technologies reports.
- What do you do if your company is being described as "stodgy" by Millennials? How do you attract a younger audience without alienating your Gen X and successful Boomer clients? That's what Windermere Real Estate was facing. With a nearly 50 year legacy and flashy brands like Zillow and Redfin invading their space, Windermere needed to step up their game. Easier said than done when your budget is limited, and you're up against VC-backed and publicly traded companies with plenty of money to spend. So they needed to get creative and find a space where they could stand out. That space was Spotify. The music platform, a favorite among Millennials, gave Windermere the space to create their own branded station with home-themed playlists that could appeal to all generations. Spotify also provided branded QR codes to directly engage consumers with Windermere's station in an off-line environment, i.e. OOH, business cards and TV ads. Since launching their branded station, Windermere has earned more than 100K monthly active users and seen an 18% increase in direct traffic to their website. Spotify now plays an integral role in Windermere's media strategy.
- The PowerReviews study reveals that when product Q&As are missing, one in four online shoppers question the quality of the brand.
- The findings vary by generation, but overall show marked drops in the adults planning most changes, with the exception of moving long distances.
