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Surprise: Older People Care More About Brand Purpose Than Gen Z

It’s become marketing gospel that younger consumers only want to buy brands that stand for something. Surprising new research from GfK challenges that assumption and finds older people are the audiences paying the closest attention.

The study also detects large differences -- sometimes as much as 20 percentage points -- …

1 comment about "Surprise: Older People Care More About Brand Purpose Than Gen Z".
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  1. Clark Celmayster from Endeavor, October 21, 2022 at 8:55 a.m.

    All are indoctrinated Sheeple!

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