automotive
Gen Z Frustrated By Vehicle-Buying Experience
- by Tanya Gazdik , June 23, 2022
It’s no surprise that tech-savvy Gen Z vehicle shoppers spend more time researching their prospective purchase. But they also find the process more difficult than older generations.
That’s according to the CDK Global study that surveyed over 300 dealers and 1,100 car buyers of all generations who made a purchase …
