Rao, who has served as CEO of Nielsen's Audience Measurement business since 2023, is a 23-year veteran of Nielsen, beginning as director of client consulting for BASES, shortly after Nielsen acquired
it in 1998.
Fox Corp. has created a new senior executive research/data post with longtime Fox Sports exec Mike Mulvihill, named as president of insights and analytics.
Focusing on short-term metrics may hinder the improvement of company culture, Arbinger Institute and Ascend2 report.
Massachusetts offers higher wages for a marketing manager -- $183,200 on average -- and provides the largest number of marketing job openings.
Employees using their company emails for personal activities poses both marketing and corporate security risks, SailPoint Technologies reports.
Only 4% of CEOs surveyed say the CMO is the most trusted member of the leadership team.
Marketing ranks sixth in how management views departments, a study finds. But most marketers say they feel valued by peers.
When Policygenius streamlined its manual insurance matchmaking process and redesigned its email program, the brand needed to maintain its roots in human connection while providing expertise to guide
customers through the insurance shopping process. Sometimes it's the little things, it turns out, that keep messaging personal, not just personalized.
And they found the year the most challenging time of their careers, Sitecore reports.
Mark Weiner has joined financial and technology marketing agency Gognito as Chief Insights Officer, overseeing its recently launched research-based consulting practice, Cognito Insights.
Brands face challenges such as reduced budgets and difficulty pulling teams together. Here are some suggestions on how to survive the shutdown.
Junior marketing and advertising roles are seeing a rise in salary as agencies compete for new talent as Brexit starts to bite, "Campaign' reveals. However, the research from recruiters Aquent/Vitamin
T shows salaries for more senior roles are declining.
Qubit's new data science chief will lead the team in developing products based on consumer behavior.