CEOs Say CMOs Have Raised Performance

More CMOs are receiving an “A” from their CEO for overall performance in their role, with 73% at an “A” or “B,” according to a new study.

In the last two years, CMO “underperformance” has dropped from 24% to 11%, per the CMO Performance Study from Boathouse, which aims …

ai, artificial intelligence, cmo, personnel, research

1 comment about "CEOs Say CMOs Have Raised Performance".

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Ed Papazian from Media Dynamics Inc, January 17, 2024 at 1:31 p.m.
Interesting findings as other sources are claiming that the CMO function is dying faster than "linear TV"---and that , as everyone knows, is happening right before our very eyes-----or is it?
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