Search results for "artificial intelligence"

• The 'P' In Performance Is Pronounced 'Mobile'
  Recovery during challenging economic times is a difficult process and risk can explode in directions marketers could not imagine, even with progressive technologies like machine learning and AI.
  September 26, 2023  Tags: ad buys, ad performance measurement, advertising, apps, artificial intelligence, budgets, connected tv, digital, ecommerce, gaming, machine learning, media buying, mobile, performance marketing, research, revenue, search
• Tech Titans Meet On Capitol Hill To Shape AI Regulation
  Elon Musk, Mark Zuckerberg, Bill Gates and Sam Altman were among more than 20 business leaders meeting with senators this week. The first bipartisan AI Insight Forum is part of a series of gatherings to craft AI law.
  September 14, 2023  Tags: advertising, amazon, artificial intelligence, cloud computing, copyright, digital, forecast, gaming, generative ai, legal, marketing, media, media buying, product listing ad, research, search
• Microsoft Commits To Handling Legal Risks If AI-Based Copilot Users Are Sued
  Microsoft this week announced it has "built important guardrails" into its Copilot's AI products to help respect authors' copyrights. This new commitment extends Microsoft's existing intellectual property support to commercial Copilot services and builds on its previous AI Customer Commitments.
  September 8, 2023  Tags: advertising, artificial intelligence, copyright, generative ai, legal, online publishing, publishing, research, search
• 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
  Seventy-four percent of ad budgets have been impacted by the economic downturn, and 47% of advertisers cite challenges with rising campaign costs, according to data from Accenture.
  August 31, 2023  Tags: ad spending, advertising, artificial intelligence, attribution, audience targeting, budgets, cookie tracking, cookies, data, digital, economy, generative ai, media buying, media measurement, pinterest, privacy, research, search, strategy
• AI To Become 2023 Holiday Shopping Guide
  How will AI influence what and when consumers buy? Aki Technologies, the media division of Inmar Intelligence, finds that many shoppers are receptive to using the technology for holiday shopping.
  August 30, 2023  Tags: ai, artificial intelligence, consumer, data, gifts, purchase intent, research, retail, sales, search
• Why AI Isn't Your Father's HTML: A Conversation With John Nardone
  "On a societal basis, it is going to be even more disruptive. I think for the ad industry, it's going to be about the same, because what HTML did was create a whole new model for advertising. Online was a completely new ad platform that created inventory that didn't exist before."
  August 29, 2023  Tags: ad technology, agency, artificial intelligence, connected tv, media buying, media planning, research, television
• Gartner: Generative AI Once Again Shaking Up Marketing Departments
  Despite risk-management challenges, 14% of senior marketing technologists in a Gartner survey said they have invested in tools based on generative AI and another 63% said they plan to do so within the next 24 months, while just slightly more than half see greater reward than risk.
  August 23, 2023  Tags: ad campaign, advertising, ai, artificial intelligence, budgets, data, digital, emerging markets, emerging media, martech, research, search, technology
• Google DeepMind Testing Personal Life AI Tools
  Google's robotics and AI company DeepMind is testing a new tool that could soon become a "personal life coach" for those seeking answers. Google earlier this year merged its Brain team from Google Research with DeepMind.
  August 18, 2023  Tags: artificial intelligence, chatbots, digital, google, recommendations, regulation, research, robotics, search, technology, tools
• Agencies Seen As Lucrative M&A Targets
  Mergers and acquisitions of digital agencies has been one of the biggest interests across the business model of M&A advisory firm FE International. Unlike many businesses in digital media, agencies are the least affected by ranking fluctuations by Google, AI and other externalities.
  August 17, 2023  Tags: acquisition, agency, artificial intelligence, consumer, digital, m&a, merger, research, search, technology, trends
• What Positive And Negative Swings In Search Terms Say About People
  Wall Street analysts have analyzed keyword search insights to identify trends for years. Colin Sebastian, senior research analyst at RW Baird, tracks search terms in relation to ups and downs impacted by the firm's stock coverage and categories. The swings reveal demand.
  August 17, 2023  Tags: analytics, artificial intelligence, bing, data, digital, ecommerce, generative ai, google, microsoft, research, search, trends, video
• Google Warns Against 'Content Pruning' As CNET Deletes Pages To Improve SEO
  CNET deleted thousands of articles to improve its site performance in Google Search results, adding to the controversy over articles recently written by AI chatbots after laying off part of its staff.
  August 11, 2023  Tags: ad optimization, advertising, artificial intelligence, content, google, machine learning, microsoft, online publishing, publishing, research, search, seo
• Chatbots: Traffic For Newcomers Up 11.2% While Others Stall, As Companies Ban Use
  Workers are turning to ChatGPT to help with basic tasks despite fears that have led firms including Apple, Microsoft, Google, Samsung and Verizon to ban its use on work computers and devices, a Reuters/Ipsos poll found.
  August 11, 2023  Tags: artificial intelligence, chat, chatbots, generative ai, research, search, technology
• Advertisers Losing $6.6B To Bid Shading
  A research study explored the complexity of bidding environments and how current solutions perform for advertisers.
  August 10, 2023  Tags: ad buys, ad optimization, ad spending, advertising, agency, algorithms, artificial intelligence, budgets, digital, media buying, online publishing, programmatic, publishing, research, search
• Google, Microsoft, OpenAI To Help Developers Use AI To Find, Fix Software Vulnerabilities
  Anthropic, Google, Microsoft, and OpenAI will work with the Department of Defense's research and development agency to enable competitors to develop state-of-the-art cybersecurity systems. The 2-year competition is called AI Cyber Challenge.
  August 9, 2023  Tags: artificial intelligence, cyber security, financial services, innovation, internet security, research, search, tools
• Generative AI Bots Continue Spewing False Narratives, Audit Finds
  Months after benchmarking high rates of false narratives generated by OpenAI's ChatGPT-4 and Google's Bard chatbots, NewsGuard repeated its audit, finding similar rates despite increased public scrutiny of generative AI tech.
  August 9, 2023  Tags: artificial intelligence, bots, chatbots, china, generative ai, google, media, misinformation, ratings, research, russia, search, technology
• Nexxen Partners With Lumen On Omnichannel Attention Measurement
  The attention offering can be used across a campaign's lifecycle, from planning through reporting.
  August 8, 2023  Tags: ad performance measurement, artificial intelligence, attention, campaigns, connected tv, digital, display, dmp, dsp, media buying, media measurement, research, television, video
• Google TW-BERT Demonstrates Improvements On Search
  A Google research paper on TW-BERT describes how a new framework improves search rankings without requiring major changes because it integrates with existing query expansion models and improves performance.
  August 7, 2023  Tags: algorithms, artificial intelligence, digital, google, keywords, language, machine learning, open source, performance marketing, research, search, seo, technology
• The AI Drill: How Email Teams Are Using It, And The Hurdles They Face
  Of the firms using AI, 42% describe the impact as very positive, Ascend2 and RPEOrigin report.
  August 2, 2023  Tags: artificial intelligence, b2b, b2c, data, email, metrics, privacy, research, technology
• Meta AI Music Generator Lets Users Create Content With Generative Text Prompts
  Meta's new AI code AudioCraft combines three separate AI sound-creation models, which are expected to appeal to musicians, creators and advertisers.
  August 2, 2023  Tags: advertising, artificial intelligence, audio, content, content creators, copyright, data, data management, digital, digital content, generative ai, meta, music, open source, research, text
• Where Ecommerce Implements Technical SEO/Schema
  Through its platform SearchIQ, BrightEdge is tracking things that impact ranking and identifying the Schema categories that matter most.
  August 1, 2023  Tags: artificial intelligence, automation, campaigns, data, data management, digital, ecommerce, holiday, intent, performance marketing, recommendations, research, search, seo
• Microsoft Warns Of Possible Service Interruptions If AI Chips Become Scarce
  Will a chip shortage put the brakes on a booming business based on AI? Microsoft warns that it may experience an interruption.
  July 31, 2023  Tags: artificial intelligence, cloud computing, computers, digital, research, search, technology
• Brin Back At Google Office, Working On Gemini
  Google co-founder Sergey Brin is back at Google's office working with members of the artificial intelligence team on one specific project, Gemini, The Wall Street Journal reports. He said Google is positioning this project as critical to the growth of AI across the company. 
  July 28, 2023  Tags: artificial intelligence, google, research, search, technology
• Anthropic, Google, Microsoft, OpenAI Launch Forum To Promote Safe, Responsible AI Development
  The group's goal is to advance AI safety research, identifying best practices and standards, and facilitate information sharing among policymakers and the industry.
  July 27, 2023  Tags: artificial intelligence, digital, google, language, machine learning, microsoft, policy, regulation, research, search, technology
• Few Firms Are At High Levels Of Customer Understanding, Study Finds
  Few firms use identity resolution to unite data signals in a single customer view, Acxiom reports.
  July 20, 2023  Tags: analytics, artificial intelligence, data, data management, email, innovation, machine learning, research, strategy, uk
• GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds
  Gartner data released Thursday shows the top barriers to the adoption of generative AI in marketing are varied. Unforeseen security threats, and integrations with existing technology follow.
  July 20, 2023  Tags: advertising, artificial intelligence, content marketing, customer experience, cyber security, digital, generative ai, internet security, lead generation, machine learning, marketing, marketing funnel, research, social media, technology
• Meta, Microsoft Expand AI Partnership
  The expanded partnership, announced with the release of the new large language model Llama 2, signals increased collaboration across the industry and an open approach to sharing technology.
  July 19, 2023  Tags: advertising, artificial intelligence, chat, digital, language, meta, microsoft, research, search, seo
• NewsGuard Launches 'Made-For-Advertising' Service In Response To ANA Study
  NewsGuard also released new data showing the number of AI-generated news sites has jumped to 347 -- up from just 49 when they were benchmarked in May.
  July 19, 2023  Tags: ad spending, ad technology, advertising, agency, ana, analytics, artificial intelligence, brand safety, data, data management, news, publishing, ratings, research, technology, web sites
• Microsoft Launches Vector Search In Preview
  In preview through Azure Cognitive search, Vector Search uses machine learning to capture the meaning and context of unstructured data, such as images and text. The idea is to make search faster.
  July 18, 2023  Tags: applications, artificial intelligence, bing, cloud computing, contextual advertising, contextual tracking, data, digital, events, machine learning, microsoft, mobile, research, saas, video
• AI Data Scraping Prompts Musk To Put Limits On Twitter Reads
  Elon Musk has placed limits on the number of posts users could read in a temporary move that targets "extreme levels of data scraping and system manipulation" by other companies. limits," Musk tweeted Saturday. Twitter users with verified accounts were limited to reading 6,000 posts per day. Unverified account users were limited to reading 600 posts per day. New unverified accounts were limited to reading 300 per day.
  July 2, 2023  Tags: artificial intelligence, data, data management, keywords, research, search, twitter
• Skims, OpenAI Top Most Influential Companies Ranked By 'Time'
  Kia America is notably the only automaker on the list doing business in the United States. It falls under the "Innovators" category.
  June 26, 2023  Tags: apparel, artificial intelligence, automotive, research, technology