Recovery during challenging economic times is a difficult process and risk can explode in directions marketers could not imagine, even with progressive technologies like machine learning and AI.
Elon Musk, Mark Zuckerberg, Bill Gates and Sam Altman were among more than 20 business leaders meeting with senators this week. The first bipartisan AI Insight Forum is part of a series of gatherings
to craft AI law.
Microsoft this week announced it has "built important guardrails" into its Copilot's AI products to help respect authors' copyrights. This new commitment extends Microsoft's existing intellectual
property support to commercial Copilot services and builds on its previous AI Customer Commitments.
Seventy-four percent of ad budgets have been impacted by the economic downturn, and 47% of advertisers cite challenges with rising campaign costs, according to data from Accenture.
How will AI influence what and when consumers buy? Aki Technologies, the media division of Inmar Intelligence, finds that many shoppers are receptive to using the technology for holiday shopping.
"On a societal basis, it is going to be even more disruptive. I think for the ad industry, it's going to be about the same, because what HTML did was create a whole new model for advertising. Online
was a completely new ad platform that created inventory that didn't exist before."
Despite risk-management challenges, 14% of senior marketing technologists in a Gartner survey said they have invested in tools based on generative AI and another 63% said they plan to do so within the
next 24 months, while just slightly more than half see greater reward than risk.
Google's robotics and AI company DeepMind is testing a new tool that could soon become a "personal life coach" for those seeking answers. Google earlier this year merged its Brain team from Google
Research with DeepMind.
Mergers and acquisitions of digital agencies has been one of the biggest interests across the business model of M&A advisory firm FE International. Unlike many businesses in digital media, agencies
are the least affected by ranking fluctuations by Google, AI and other externalities.
Wall Street analysts have analyzed keyword search insights to identify trends for years. Colin Sebastian, senior research analyst at RW Baird, tracks search terms in relation to ups and downs impacted
by the firm's stock coverage and categories. The swings reveal demand.
CNET deleted thousands of articles to improve its site performance in Google Search results, adding to the controversy over articles recently written by AI chatbots after laying off part of its
Workers are turning to ChatGPT to help with basic tasks despite fears that have led firms including Apple, Microsoft, Google, Samsung and Verizon to ban its use on work computers and devices, a
Reuters/Ipsos poll found.
A research study explored the complexity of bidding environments and how current solutions perform for advertisers.
Anthropic, Google, Microsoft, and OpenAI will work with the Department of Defense's research and development agency to enable competitors to develop state-of-the-art cybersecurity systems. The 2-year
competition is called AI Cyber Challenge.
Months after benchmarking high rates of false narratives generated by OpenAI's ChatGPT-4 and Google's Bard chatbots, NewsGuard repeated its audit, finding similar rates despite increased public
scrutiny of generative AI tech.
The attention offering can be used across a campaign's lifecycle, from planning through reporting.
A Google research paper on TW-BERT describes how a new framework improves search rankings without requiring major changes because it integrates with existing query expansion models and improves
Of the firms using AI, 42% describe the impact as very positive, Ascend2 and RPEOrigin report.
Meta's new AI code AudioCraft combines three separate AI sound-creation models, which are expected to appeal to musicians, creators and advertisers.
Through its platform SearchIQ, BrightEdge is tracking things that impact ranking and identifying the Schema categories that matter most.
Will a chip shortage put the brakes on a booming business based on AI? Microsoft warns that it may experience an interruption.
Google co-founder Sergey Brin is back at Google's office working with members of the artificial intelligence team on one specific project, Gemini, The Wall Street Journal reports. He
said Google is positioning this project as critical to the growth of AI across the company.
The group's goal is to advance AI safety research, identifying best practices and standards, and facilitate information sharing among policymakers and the industry.
Few firms use identity resolution to unite data signals in a single customer view, Acxiom reports.
Gartner data released Thursday shows the top barriers to the adoption of generative AI in marketing are varied. Unforeseen security threats, and integrations with existing technology follow.
The expanded partnership, announced with the release of the new large language model Llama 2, signals increased collaboration across the industry and an open approach to sharing technology.
NewsGuard also released new data showing the number of AI-generated news sites has jumped to 347 -- up from just 49 when they were benchmarked in May.
In preview through Azure Cognitive search, Vector Search uses machine learning to capture the meaning and context of unstructured data, such as images and text. The idea is to make search faster.
Elon Musk has placed limits on the number of posts users could read in a temporary move that targets "extreme levels of data scraping and system manipulation" by other companies. limits," Musk tweeted
Saturday. Twitter users with verified accounts were limited to reading 6,000 posts per day. Unverified account users were limited to reading 600 posts per day. New unverified accounts were limited
to reading 300 per day.
Kia America is notably the only automaker on the list doing business in the United States. It falls under the "Innovators" category.