Consumers trust recommendations from AI to an extent - but not completely. Razorfish, in partnership with audience research company GWI, ran two independent studies of U.S. AI users to determine why.
A federal appellate court on Tuesday upheld a ruling that AI company Ross Intelligence infringed copyright by training its legal research service on material owned by Thomson Reuters' Westlaw.
Amazon announced new tools for its sellers across the marketplace with a plugin, made available Wednesday, that will allow them to run their businesses from Anthropic Claude and "Amazon Quick"
assistants.
To gain more visibility in AI search results, health & wellness CPG brands need to focus on different content strategies depending on product category,
Meta is being accused of running ads including child sexual abuse material, some of which featured real children, according to a report from "Wired."
An MIT Media Lab study found use of ChatGPT for writing tasks causes a 32% reduction in active mental effort and a significant decrease in brain connectivity, reducing critical thinking skills.
At a time when marketers seem transfixed on the "visibility" their brands have with AI, Comscore is taking the next step: analyzing how it is changing the way humans engage with brands.
AI can now predict how an ad will match human emotions based on millions of possible responses and hundreds of pieces of content, to identify how an ad will connect with humans.
Alabama issued a subpoena requiring OpenAI to respond to allegations of insufficient safeguards related to security breaches by its AI models, despite OpenAI CEO Sam Altman issuing a two-week pause
across its latest models, temporarily slowing or halting parts of its advanced AI development.
New research estimates 10% of all web content has been edited or written by AI. The real question is, how much of it is actually meaningful?
That's according to a new study from agency Croud which also found that 39% of AI users validate AI recommendations across four or more sources before buying.
Legacy cybersecurity with isolated alerts can lead to critical gaps in visibility for agentic and AI systems, but the next generation of cybersecurity must pivot toward continuous contextual synthesis
and proactive containment that can reason and make decisions on its own.
AI has lowered the cost of faking a click, an install or a conversion, and invalid traffic has become more sophisticated and more difficult to separate from the real thing.
The Associated Press (AP) has upgraded its artificial intelligence guidelines, Digwatch reports. AP Journalists may use AI for early-stage research, translation,
document summaries, transcription and for help with grammar, spelling, search optimization, headlines and story summaries. However, AP maintains that AI cannot replace original reporting, source
verification, fact-checking or editorial judgement. And all AI outputs must be reviewed by a journalist.
The models needed a way on to the internet to find answers, so they broke out of their test environment and hacked into Hugging Face, an open source research platform.
The analysis leveraged proprietary Acxiom data representing consumer decision-making, transaction value, purchase frequency, data availability, media mix and regulation of 10 markets: Australia,
Brazil, China, France, Germany, India, Mexico, South Korea, the U.K. and the U.S.
At a time when marketing analytics is becoming increasingly synthetic, industry pioneers Jim Spaeth and Ed Dittus weigh in on the impact of AI.
Two complementary studies from the IAB reveal that 40% of consumers use AI daily, and 95% of publishers say LLMs have reshaped their business. Among the changes, digital advertising still needs
stronger trust, infrastructure, attribution standards, and frameworks to close the gap between consumers and publishers.
Stagwell's National Research Group finds most AI users don't really know what it is or what its potential is beyond basic search.
Google's search engine reached its highest query use ever during Tuesday's knockout-round World Cup thriller, but the company did not share the numbers.
AI platforms may identify an increase in searches as intent, automatically raising bids on those queries. For media buyers, this raises challenges with allocation and campaign creative as brands work
to avoid continuing campaigns that spread misinformation about them.
When WARC, Jellyfish and INSEAD did, they found zero correlation with how the human judges rated them.
Noam Shazeer also co-founded and served as CEO of Character.AI before returning to Google's AI initiative in 2024, following a $2.7 billion licensing acquisition of his startup.
When chatbots become the preferred, trusted news source for readers, they also will become the ad source for media buyers.
Ahead of next week's Lions awards festival, the World Federation of Advertisers this morning released new research conducted with the Lions indicating "slow progress" among advertisers integrating AI
into award-worthy creative executions.
Understanding where a brand appears, and why, has become essential as AI and agentic services reshape search. Brand and company citations have become increasingly important in ChatGPT and Google AI
Overviews.
Financial investments in performance advertising are rising as AI-driven marketing methods lead to measurable gains in customer acquisition, incremental sales and retail traffic. The latest data from
the Winterberry Group explains why.
Framing AI as a replacement for traditional research misses the point and triggers unnecessary resistance. The real role of AI is expansion, not substitution. It allows organizations to extend insight
into more decisions, reduce reliance on internal opinion and bring customer perspective into moments where it was previously absent.
According to the Horizon Media study, a negative experience with an automated purchase puts consumers' brand loyalty at risk - what Horizon calls a "trust tax."
Former Apple, Google DeepMind, OpenAI, Meta Superintelligence Labs, and Scale AI researchers will train models on real-world user interactions.