Revenue, research and insights teams at Trusted Media Brands (TMB) are using AI tools to provide advertisers with a coherent narrative, AdExchanger reports. This
isn’t easy, given that inventory spans print, web, social, streaming and newsletters. “The magazine subscriber doesn’t look anything like the TikTok viewer, at least on paper,”
says Michael Boccacino, vice president of marketing at TMB. “But advertisers still expect you to tell one clear story about who you reach and why it matters.”
Whether it would lower costs for the entire industry by applying it to AI targeted ads and content remains to be seen.
So far, the data shows a tradeoff: Equity is down in most segments, but parts of the funnel are moving in the right direction.
The company has partnered with Memorial Sloan Kettering to support accelerated antibody design for potential pediatric cancer therapies that would take discovery from months to weeks.
Meta is forming a team of "elite AI researchers" led by Yang Song, a former TikTok executive now in charge of making Meta's social apps even more engaging and profitable.
The Comcast report demonstrates TV's role as a full-funnel driver of performance and impact on other ad channels. It finds brand recall increases when TV is part of the media mix compared with
stand-alone channel efforts, according to the data. Recall rises 8.7X when TV is paired with search, 1.8X with social media, and 1.6X with podcasts, according to data in its most recent report.
Google's quest to create a universal assistant could be the reason it reportedly restructured the team behind Project Mariner, a research prototype browser extension from Google DeepMind and AI agent
for the Chrome browser that understands multimodal inputs.
The research and trial are a sustainability initiative that can significantly impact how the companies market their environmental efforts and services and which airlines ad industry execs use to
travel and support brands.
OpenAI CEO of applications Fidji Simo described a new venture as "building a deployment arm" for its tech, but did not provide details on participants, financing or valuation.
Perplexity seems to have abandoned its ad model in February to focus on optimizing results for search queries and AI agents and software for enterprises - despite the court ruling it must stop using
its web browser agent to make purchases on behalf of shoppers on Amazon's online marketplace. That's not the case.
Meta has invited Moltbook's cofounders to join its AI research division with the goal of devising "new ways for AI agents to work for people and businesses," a Meta spokesperson told Axios.
The only thing worse than AIs hallucinating false facts about human behaviors is humans hallucinating false facts about AI behaviors. Today's post is about a prime example of that: a new global
research study from Snowflake purporting to measure the ROI of companies overall - and in specific industrial sectors - from adopting AI.
Google's AI Overviews and OpenAI's ChatGPT have very different ways to evaluate, characterize and criticize brands in query results, especially as consumers near point of purchase.
The capability is being developed via a partnership between Sightly and Vurvey Labs that builds people models and AI personas.
Agentic agents have become a disruptive tool for brands and agencies to develop complete ad strategies, and are reshaping how the entertainment industry conceptualizes and produces films and TV
series.
My runner-up headline was: "Sex Sells, Even If It's AI-Generated." There were other great choices for today's "3.0," but 68% of you will have to keep reading to find out.
Last year of course, one deal towered in significance above all others - Omnicom's acquisition of IPG.
Almost a year in the making, the report provides an "intelligence framework" that establishes five key capability categories that will shape which players become primary sources of intelligence for
business and consumers by 2030.
Following its recent acquisition of Manus AI, Meta has begun integrating the autonomous AI agent technology into its Ads Manager, highlighting its ongoing push toward AI-powered campaign processes.
That's according to an analysis from System1, which also found that AI ads for the most part fell flat.
Research from Taboola and several universities suggests AI-generated ads perform comparably to human-made ads when humans in ads look real. Here's what the data reveals.
Backed by research finding half of demand-side execs already are scaling AI in their advanced audience measurement, the news comes days after Dentsu unveiled a proprietary generative audiences system.
Eighty-two percent of ad executives believe Gen Z and millennials feel positive about AI-generated ads. Only 45% of those consumers agree.
The only net decrease in ad-spending plans among media in Mediaocean's just-released survey of marketers is for TV and print.
A study conducted by Ipsos found a large majority of Americans believe screens are a problem - especially how they are used and the attention and money people give them. The data suggests this ties
into differences in optimism among youth in terms of views on the U.S. and the American dream.
An ecosystem of consumer apps and what seems like billions of interactions daily has given Google an advantage to make its Gemini app the smartest personal assistant. Here's how.
Apple and Google have entered into a multi-year collaboration to build on the next generation of Apple Foundation Models based on Google's Gemini and cloud technology.
AI search summaries and chatbots mean the “end of the traffic era,” publishers fear, according to a new study by the Reuters Institute for the Study of Journalism. Media bosses
foresee that web referrals will plunge and that journalists should emulate content creators, The Guardian reports.
xAI announced that it has exceeded its initial targeted round size, securing $20 billion in an effort to launch new consumer and enterprise products, build data centers and advance Grok 5, its newest
AI model.
It may have started with vision and sizzle, but the year evolved into a sophisticated, methodological framework for rearchitecting advertising and media on the road to 2030.