The ability to teach students coding skills and the importance of data is crucial to the future of digital advertising. About 58% of students in a study agree that the ability to write software code
is either equally or more valuable than learning a foreign language for their future career choices.
A changed business model can be likened to a new frontier, says Shelley Stewart III, McKinsey partner and leader of the firm's Institute for Black Economic Mobility. To pursue additional growth, he
believes companies need to "look outside of the core."
A massive study of political consumers explains why Conservatives are more satisfied with their choices -- because they believe they are.
Writing materials, apparel, hygiene products, and electronics are some of the top trending items across the Microsoft Advertising Network. For example, 85% of survey respondents cited writing
materials as an item they intend to buy. Some 85% cited clothing and/or shoes, 75% said backpacks, 73% said hygiene products, 70% said art and craft supplies, 62% cited lunch boxes and water bottles.
Persons with visual, hearing, speech and/or cognitive disabilities are active consumers of media, but they also have special needs, frequently utilize assistive tools to compensate, and often have a
difficult time with some of the most mainstream media, especially social media.
The industry-specific B2B search engine, MeetingPrep.com from MediaVillage, addresses the media industry's failure to invest in education and diversity.
The ARF's Third Annual Privacy Study explores shifts in consumer attitudes toward digital privacy, mobile vs. PC use, and trust in experts and institutions with COVID-19-related information.
Search terms related to the return to school have climbed, with mental health-related searches 4.3 times higher and social and peer interaction-related searches 2.7 times higher. Other terms related
to school also had higher-than-average searches from July 12-Aug. 12 vs. just a month or two earlier.
Facebook just released a public health tool that tracks the spread of COVID-19 throughout the U.S. In partnership with CMU, the service specifically tracks virus-related symptoms reported by users on
a county-by-county basis.
There's a fundamental disconnect between the goals of the ad industry to become more serious, analytical and both quantitatively and qualitatively "data-intensive" and the culture of American
universities educating the next generation of industry professionals, a new report from the Association of National Advertisers finds.
Using augmented reality (AR), GS&P was able to rewrite one of the most popular U.S. history textbooks without changing it physically.
Sleep Number, which produces adjustable and smart beds, was creating short-form videos that were getting -- at the most -- 2,000 organic views. It needed to ramp up awareness.
Directive Consulting, a global enterprise search marketing agency, will launch a full-learning management system that educates the user through practical templates, tools, approaches for SEO and paid
search, and conversion rate optimization. The company is on track to build out technology that will help enterprise companies focus on their brands.
With school back in session in some parts of the U.S., merchants will see the highest back-to-school sales this Labor Day weekend, Shopify predicts. Independence Day brought in the highest sales this
year to date for merchants, with more than $138 million in merchandise sold.
MediaPost Sept. 9 will kick off a new "blended learning" course for advertising and media industry pros interested in learning about AI. The course, "AI for Marketing, Media & Advertising," combines a
self-administered MOOC (Massive Open Online Course) on AI taught by Coursera Founder Andrew Ng, with a weekly series of live online video discussion groups facilitated by Richard Zackon, an
advertising and media industry vet and expert on media research. In the following Q&A Zackon explains the inspiration for innovative approach to blended learning and what participants can expect to
get out of it.
"It wasn't just 30 TV commercials, it was also on the news ticker on the morning news, on radio, a ton of digital - every aspect we could do," says Cindy Donohoe.
The net worth of college graduates has increased over the decades, while the net worth of householders without a college degree has declined. Consequently, households headed by college graduates now
control 74% of household wealth, up from 50% in 1989.
Though women are more likely to go to college and earn degrees than men, they don't reap as large of a benefit from their education.