Commentary
Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
- by Laurie Sullivan , Staff Writer @lauriesullivan, September 22, 2020
Consumers have shifted their attitudes and changed their behavior when it comes to advertising and COVID-19 terms, according to findings released from the Advertising Research Foundation (ARF).
The ARF's Third Annual Privacy Study surveyed about 1,200 U.S. consumers from April 24 to April 27, 2020, using a Qualtrics online sample …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
