Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study

Consumers have shifted their attitudes and changed their behavior when it comes to advertising and COVID-19 terms, according to findings released from the Advertising Research Foundation (ARF).

The ARF's Third Annual Privacy Study surveyed about 1,200 U.S. consumers from April 24 to April 27, 2020, using a Qualtrics online sample …

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