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Search results for "campaigns"
- Selling a candidate is no different than selling socks, soap, or soda. Whether Democrats move right or left makes no difference if they can't market themselves in a way that attracts voters' attention, arouses their emotions, and makes them care.December 13, 2024 Tags: campaigns, marketing, politics, research
- From Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It's all about data and rhythm. Vic Drabicky, CEO/founder of January Digital, wouldn't have it any other way.November 21, 2024 Tags: ad campaign, ad performance measurement, ai, analytics, artificial intelligence, campaigns, data, data management, ecommerce, media buying, performance marketing, research, search
- "I love the poorly educated," Trump famously said after polls showed they contributed to his Nevada caucus win in 2016. Turns out he had - and has - good reason. Voters who are poorly educated about the facts of key campaign issues - including inflation, immigration and violent crime - are much more likely to vote for Trump than Democratic rival Kamala Harris, according to new research released Thursday by Ipsos' political tracking team in what was their last monthly campaign briefing before the 2024 presidential election.
- Meta has partnered with community-powered fund-raising platform GoFundMe to help drive more donations to nonprofits on social media by attempting to simplify the process for users.
- According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention metrics and sales lift.October 17, 2024 Tags: advertising, attention, campaigns, intent, marketing, media, metrics, purchase intent, research, sales, television
- Democrats index at 93 for political ad attention, with Republicans 2% higher at 102. "Independents keying in on campaign ads" is "good news for both campaigns," TVision says.October 2, 2024 Tags: advertising, attention, campaigns, connected tv, data, media measurement, politics, research, television
- Some 65% of Gen Z describe themselves as video content creators, according to the YouTube Culture & Trends Report, and 89% describe themselves as fans of someone or something.June 28, 2024 Tags: ad campaign, branded content, campaigns, content, content creators, creative, demographics, gen z, google, multicultural, research, user-generated content, video, youtube
- Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate's estimates, but data shows budgets were also impacted in other media.May 24, 2024 Tags: ad campaign, ad fraud, advertising, apps, budgets, campaigns, canada, click fraud, connected tv, ctv, data, data management, digital, europe, impressions, invalid traffic, ivt, latin america, mobile, programmatic, research, search, television
- How does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and where? Trust played a role, with very little information on why they were there.May 16, 2024 Tags: ad campaign, ad performance measurement, agency, attention, audio, beverages, campaigns, carbonated beverages, cpg, data, holding company, location-based, media buying, performance marketing, qsr, research, restaurants, retail, search, television, trust-based marketing, video
- Short-form advertising video via TV, streaming and digital platforms plays an important role in effectiveness when it comes to advertisers' media mix, according to a new study from WARC, an ad research company.May 15, 2024 Tags: advertising, attention, campaigns, digital, engagement, intent, media buying, media measurement, meta, research, streaming, television, video
- Google Ad Lead Vidhya Srinivasan provides insights about the future of advertising as advertisers and publishers wonder how Google will add advertising units to AI-supported products.March 20, 2024 Tags: advertising, artificial intelligence, campaigns, creative, data, google, paid search, policy, privacy, research, search, technology, travel, youtube
- "The unique feeling proposition is 'Free Palestine,'" says The Heart Monitors' Jon Bond. "That's the Big Idea. It's about freedom for the oppressed. And that's very hard to counter."March 15, 2024 Tags: audience targeting, brand image, brand marketing, campaigns, cause-related, politics, research
- The stakes were high for advertisers on Sunday - not only on national television, but for searches on Google.February 12, 2024 Tags: ad campaign, advertising, campaigns, google, local search, media buying, music, paid search, ratings, research, search, super bowl, television, trends, youtube
- Spending on creative and content spend for video-driven chanels should hit $56 billion this year, Winterberry Group forecasts.February 7, 2024 Tags: ad spending, artificial intelligence, campaigns, content, email, forecast, generative ai, machine learning, media, research, technology, television, video
- Advertisers are increasing their use of short-form vertical video content from social campaigns on larger screens.February 6, 2024 Tags: ad buys, ad inventory, ad performance measurement, ad spending, advertising, budgets, campaigns, digital-out-of-home, display, finance, food, measurement, media buying, media measurement, out-of-home, outdoor, performance marketing, place-based networks, programmatic, programmatic video, research, retail, search, television, transportation, video
- I began covering market intel/measurement tech firm Skai as Kenshoo when Aaron Goldman, now Mediaocean CMO, ran marketing. VP of products Crissi Cupak has worked at Skai since 2013.January 30, 2024 Tags: ad buys, ad campaign, analytics, campaigns, digital marketing, forecast, martech, media buying, media measurement, media planning, paid media, paid search, research, retail, search, social media, trends
- "If your team is in power, you feel a little bit more confident about the economy," Ipsos data journalist Sarah Feldman explained during the team's fist monthly election tracker briefing of 2024.
- Prices of LinkedIn ads -- which are sold by auction and set by market demand -- have increased as much as 30% over the past year, one exec told the "Financial Times." Some marketers have reported premium LinkedIn campaigns costing $300 per 1,000 impressions vs. the same caliber of ad costing between $10 and $15 on Meta, with some media buyers reporting an ROI as high as 20%. Meta and Google still control a much higher percentage of the ad market, with LinkedIn covering about 1.5% of digital ad spending in the U.S., while Meta and Google cover 21% and 27%, respectively.December 28, 2023 Tags: ad spending, ad targeting, advertising, apps, b2b, campaigns, connected devices, connected tv, content issues, linkedin, marketing, media buying, research, revenue, social media, social networking, social networks, television, x
- There was a substantial increase in the number of suspicious emails between 2022 and 2023, EasyDMARC reports.December 21, 2023 Tags: campaigns, cyber security, digital, domain names, email, online fraud, phishing, research
- Brands often encounter challenges in planning timely and relevant campaigns, according to Riley Mackey, associate media director at Charts + Darts, a full-service agency.December 21, 2023 Tags: advertising, agency, artificial intelligence, campaigns, contextual advertising, contextual tracking, online publishing, publishing, research, search, television, tools, tracking, trends
- Sam's Club has an ambitious video ads program that launched Tuesday, targeting members supported partly by The Trade Desk across CTV networks.December 13, 2023 Tags: ad spending, advertising, brands, campaigns, connected tv, ctv, digital, engagement, research, retail, search, video
- The survey of holiday shoppers shows getting a discount on a product or service is the most important piece of information they want to see in an ad this holiday season. Holiday and seasonal cheer follow.December 6, 2023 Tags: ad campaign, advertising, campaigns, digital, forecast, holiday, influencer marketing, research, retail, samsung, search
- Advancements in machine learning, automation, and data analytics continue to push media-mix modeling back into marketers', advertisers' and agencies' tool chests to measure and evaluate marketing performance.December 5, 2023 Tags: ad buys, ad campaign, analytics, automation, automotive, campaigns, data, machine learning, marketing, media buying, mixed media, performance marketing, research, search
- A campaign grounded in organic social behavior enables customers to easily connect with the content while being inspired to try something new. With thousands of drink combinations, SONIC(R) is the Ultimate Drink Stop(R), and customers love to talk about their latest drink hacks on social media. Sr. Director of IMC for Sonic, Tamara Stanley, shares how Sonic used insights from TikTok to partner with Paramount+ and build an influencer led campaign teaching consumers how to build "Grease: Rise of the Pink Ladies" inspired drinks. The campaign not only taught customers how to make craveable creations using the SONIC App, but also provided the opportunity for influencers to create and share their new drink combination experiences. The campaign transported SONIC fans to the land of doo wops and pink poodle skirts, reminding them how to make new drinks they love!October 20, 2023 Tags: beverages, campaigns, content, fast food, influencer marketing, new products, paramount+, qsr, social media, tiktok
- The impact of social media investments on the performance of paid search campaigns has been a long-standing question for eCommerce advertisers. Many advertisers have mature paid search programs that demonstrate a high return on ad spend, but struggle to scale growth to other channels like social media, due to limitations in measurement systems, particularly direct attribution. William Mansmann, Director of Performance Analytics at Beeby Clark+Meyler, will share his approach that found a significant positive relationship between Meta spend and branded search impressions.September 28, 2023 Tags: ad spending, advertising, attribution, branding, campaigns, ecommerce, investments, measurement, performance marketing, search, social media
- Ad Net Zero provides a roadmap for the advertising industry. But will it work?September 21, 2023 Tags: ad buys, ad technology, advertising, campaigns, cause-related, decarbonization, environment, green eco-friendly, greenwash, media buying, media planning, research
- The Semrush Global Issues Index report reveals what people search for related to 24 societal issues, offering an in-depth look at the top 10 most-searched issues in 35 countries during the past five years.September 18, 2023 Tags: brands, campaigns, education, energy, health, machine learning, mental health, pharma, policy, research, search, sustainability, web sites
- With the economy and consumer sentiment showing major improvement, major jumps in advertising demand and CPM seem probable in Q2, a new report documents..August 31, 2023 Tags: advertising, campaigns, consumer, cpm, digital, digital marketing, economy, research, search, search marketing, trends
- Measure, calibrate, and optimize are part of a new strategy outlined by Integral Ad Science in a white paper released Tuesday.August 22, 2023 Tags: ad optimization, advertising, brand safety, brands, campaigns, content, iab, keywords, media, media measurement, research, search, seo, strategy
- The attention offering can be used across a campaign's lifecycle, from planning through reporting.August 8, 2023 Tags: ad performance measurement, artificial intelligence, attention, campaigns, connected tv, digital, display, dmp, dsp, media buying, media measurement, research, television, video
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tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.