Commentary
YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping It
- by Laurie Sullivan , Staff Writer @lauriesullivan, June 28, 2024
Some 65% of Gen Z -- defined as people between the ages of 14 and 24 -- describe themselves as video content creators, according to the YouTube Culture & Trends Report 2024 released this week during VidCon in Anaheim, California.
User-generated content like the messages found in these videos is …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
