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Kendra Scott And Carhartt Find Success In Data

by Laurie Sullivan , Staff Writer @lauriesullivan, November 21, 2024

January Digital, the agency and consultancy behind Kendra Scott’s and Carhartt’s recent ecommerce growth, uses about 50 data sources -- everything from polling to economic to weather.

“I’m positive there’s more data out there we could be using,” said Vic Drabicky, founder and CEO of January Digital, when asked about …

ad campaign, ad performance measurement, ai, analytics, artificial intelligence, campaigns, data, data management, ecommerce, media buying, performance marketing, research, search

1 comment about "Kendra Scott And Carhartt Find Success In Data".

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Cara Everett from Rolling Out, November 21, 2024 at 3:44 p.m.
The confuence of Influencer marketing and AI--sounds like a winning strategy. I would be extremely interested in results with other brands that may have the same tactics for the African American consumer market
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