$1.4B Lost To Mobile In-App Ad Fraud In Q1 2024

Advertisers seem to have squandered large amounts of money in the first quarter of 2024. Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate’s estimates, but data shows budgets were also impacted in other media.

The company’s data-science team analyzed more than 19 billion global open programmatic advertising …

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