Search results for "investments"

• Nielsen Unveils 'Holistic,' New Sports Sponsorship ROI Metric
  The solution offers what the company says will be a measure of sponsorship investments based on sales revenues and brand health over a set period of time.
  February 23, 2021  Tags: analytics, attribution, audience measurement, data, digital, investments, media, media measurement, metrics, nielsen, research, revenue, sponsorship, sports, television
• UK Tech Start-Ups Hit Record Level Of Investment
  Figures from VC firm Atomico suggest British tech start-ups attracted a record GBP9bn in investment in 2019. City A.M. reveals that is almost as much as the entire investment in French and German tech start-ups combined.
  November 21, 2019  Tags: investments, london, research, start-ups, technology, uk
• Mary Meeker's Annual Internet Trends Report And What Search Marketers Should Know
  Mary Meeker's 2019 Internet Trends report covers all things digital: from slowing growth of internet users and smartphone unit shipments to the impact of privacy changes on ad targeting.
  June 13, 2019  Tags: ad buys, advertising, data, digital, ecommerce, free, google, investments, privacy, research, search, targeting, television
• London Is The Top Destination For Foreign Tech Investment
  London & Partners figures released at the start of the London Tech Week show that the capital is the world's top source for foreign investment in tech firms outside the investor's domestic market, Netimperative reports.
  June 11, 2019  Tags: investments, london, research, start-ups, technology, uk
• Thunder Secures $6M To Build Privacy Data-Tracking Technology
  The funds are earmarked for research and development of technology to enable advertisers to tie an ad served and seen to an anonymous ID.
  October 17, 2018  Tags: ad serving, ad tracking, data management, digital, funding, investments, media buying, privacy, research, search, tracking