Search results for "investments"

• Zappi Snares $170 Million In Growth Capital
  Consumer insights platform Zappi helps brands bring pre-launch consumer insights to their content creation.
  December 14, 2022  Tags: consumer, content creators, email, financing, funding, investments, research
• Nielsen Rival iSpot Leads $16M Investment In TVision
  TVision says the investment will accelerate person-level measurement for streaming and advance standards for unified ratings data across linear and CTV. The deal also will support iSpot's cross-platform currencies for all video. TVision and iSpot.tv have had a long relationship in measuring co-viewing and person-level metrics for linear TV.
  November 15, 2022  Tags: connected tv, data, data management, investments, media measurement, metrics, nbcuniversal, ratings, research, streaming, television, video
• Cosmo Media Labs Launches With Investment From The Sandbox
  Cosmo Media Labs, a production studio focused on content, gaming, Internet Protocol and brand partnerships, announced its launch today after securing investment from The Sandbox, one of the leading decentralized gaming virtual worlds.
  September 15, 2022  Tags: artificial intelligence, blockchain, digital, digital content, entertainment, experiential marketing, gaming, investments, media, metaverse, research, social media, tools
• Nielsen Unveils 'Holistic,' New Sports Sponsorship ROI Metric
  The solution offers what the company says will be a measure of sponsorship investments based on sales revenues and brand health over a set period of time.
  February 23, 2021  Tags: analytics, attribution, audience measurement, data, digital, investments, media, media measurement, metrics, nielsen, research, revenue, sponsorship, sports, television
• UK Tech Start-Ups Hit Record Level Of Investment
  Figures from VC firm Atomico suggest British tech start-ups attracted a record GBP9bn in investment in 2019. City A.M. reveals that is almost as much as the entire investment in French and German tech start-ups combined.
  November 21, 2019  Tags: investments, london, research, start-ups, technology, uk
• Mary Meeker's Annual Internet Trends Report And What Search Marketers Should Know
  Mary Meeker's 2019 Internet Trends report covers all things digital: from slowing growth of internet users and smartphone unit shipments to the impact of privacy changes on ad targeting.
  June 13, 2019  Tags: ad buys, advertising, data, digital, ecommerce, free, google, investments, privacy, research, search, targeting, television
• London Is The Top Destination For Foreign Tech Investment
  London & Partners figures released at the start of the London Tech Week show that the capital is the world's top source for foreign investment in tech firms outside the investor's domestic market, Netimperative reports.
  June 11, 2019  Tags: investments, london, research, start-ups, technology, uk
• Thunder Secures $6M To Build Privacy Data-Tracking Technology
  The funds are earmarked for research and development of technology to enable advertisers to tie an ad served and seen to an anonymous ID.
  October 17, 2018  Tags: ad serving, ad tracking, data management, digital, funding, investments, media buying, privacy, research, search, tracking
• Shapiro for Governor: Where are the Persuadable Voters?
  In the most purple of purple states, conventional wisdom holds that Pennsylvanians' geography determines their politics. The Shapiro campaign threw out that old map. As media and digital consultants Roy Temple, Vice President of Digital, and Nathan Nye, Partner, at GPS Impact, explain, the campaign used extensive research and data analysis to identify areas with a higher density of historical ticket splitters. And then served them a message laser-targeted to cut through the noise. It allowed them to invest more heavily in digital persuasion, run non-traditional Democratic messaging, and outperform 2022 in key Republican strongholds.
    Tags: analytics, campaigns, data, demographics, investments, messaging, politics, research, targeting