The impact of social media investments on the performance of paid search campaigns has been a long-standing question for eCommerce advertisers. Many advertisers have mature paid search programs that
demonstrate a high return on ad spend, but struggle to scale growth to other channels like social media, due to limitations in measurement systems, particularly direct attribution. William Mansmann,
Director of Performance Analytics at Beeby Clark+Meyler, will share his approach that found a significant positive relationship between Meta spend and branded search impressions.
The CEOs of Google, Microsoft, OpenAI, and Anthropic will meet Thursday with Vice President Kamala Harris and top officials to discuss issues around AI.
In the most purple of purple states, conventional wisdom holds that Pennsylvanians' geography determines their politics. The Shapiro campaign threw out that old map. As media and digital consultants
Roy Temple, Vice President of Digital, and Nathan Nye, Partner, at GPS Impact, explain, the campaign used extensive research and data analysis to identify areas with a higher density of historical
ticket splitters. And then served them a message laser-targeted to cut through the noise. It allowed them to invest more heavily in digital persuasion, run non-traditional Democratic messaging, and
outperform 2022 in key Republican strongholds.
Consumer insights platform Zappi helps brands bring pre-launch consumer insights to their content creation.
TVision says the investment will accelerate person-level measurement for streaming and advance standards for unified ratings data across linear and CTV. The deal also will support iSpot's
cross-platform currencies for all video. TVision and iSpot.tv have had a long relationship in measuring co-viewing and person-level metrics for linear TV.
Cosmo Media Labs, a production studio focused on content, gaming, Internet Protocol and brand partnerships, announced its launch today after securing investment from The Sandbox, one of the leading
decentralized gaming virtual worlds.
The solution offers what the company says will be a measure of sponsorship investments based on sales revenues and brand health over a set period of time.
Figures from VC firm Atomico suggest British tech start-ups attracted a record GBP9bn in investment in 2019. City A.M. reveals that is almost as much as the entire investment in French and German
tech start-ups combined.
Mary Meeker's 2019 Internet Trends report covers all things digital: from slowing growth of internet users and smartphone unit shipments to the impact of privacy changes on ad targeting.
London & Partners figures released at the start of the London Tech Week show that the capital is the world's top source for foreign investment in tech firms outside the investor's domestic market,
The funds are earmarked for research and development of technology to enable advertisers to tie an ad served and seen to an anonymous ID.
As a performance sports brand, ASICS depends on effective media spend in the walled gardens of Google and Facebook to drive sales. In order to optimize these investments and power growth, ASICS
constantly works to refine its model for customer attribution - which is no easy task given the diversity of online and offline media a typical customer may be exposed to prior to buying a product.
Devin McGuire, Manager of Global Performance Marketing at ASICS, will discuss the brand's incrementally process to help understand which platforms and campaigns are working - and which are not.