Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
The solution offers what the company says will be a measure of sponsorship investments based on sales revenues and brand health over a set period of time.
Figures from VC firm Atomico suggest British tech start-ups attracted a record GBP9bn in investment in 2019. City A.M. reveals that is almost as much as the entire investment in French and German
tech start-ups combined.
Mary Meeker's 2019 Internet Trends report covers all things digital: from slowing growth of internet users and smartphone unit shipments to the impact of privacy changes on ad targeting.
London & Partners figures released at the start of the London Tech Week show that the capital is the world's top source for foreign investment in tech firms outside the investor's domestic market,
Netimperative reports.
The funds are earmarked for research and development of technology to enable advertisers to tie an ad served and seen to an anonymous ID.