Nielsen Unveils 'Holistic,' New Sports Sponsorship ROI Metric
- by Wayne Friedman , February 23, 2021
Building on its sports media metrics, Nielsen is adding a broader sports sponsorship investment measure to offer a more holistic view of sports media investments.
Nielsen’s return on sponsorship investment (ROSI) solution offers what the company says will be a measure of sponsorship investments based on sales revenues and brand …
