While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
Building on its sports media metrics, Nielsen is adding a broader sports sponsorship investment measure to offer a more holistic view of sports media investments.
Nielsen’s return on sponsorship investment (ROSI) solution offers what the company says will be a measure of sponsorship investments based on sales revenues and brand …