Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "online sales"
- Alaris Consulting Group in Shanghai published a report Sunday predicting trends and outcomes in business and geopolitics in China for this Year of the Rabbit.
- The pandemic transformed the ways consumers shop for groceries with more than 70% of US Households buying groceries online last year. What does that mean for advertisers? How do we adjust our marketing approach to capture consumers moving seamlessly between online and in-store? Head of Brand Activation, Lisa Mathison, will share how Hostess Brands has leveraged omni-channel media planning and buying to reach consumers shopping when, where, and how they want.
- More than half (57%) of survey respondents said they "always" or "frequently" notice product suggestions on the site.
- This year is projected to be the strongest year for ecommerce, with 22% growth driven by the massive shift from offline to online.
- Almost half of online shoppers said the messaging from retailers all sounds the same, limiting its effectiveness during the coronavirus pandemic.
- Consumers are calling much later in the purchase process, so handling inbound calls is much more critical to the path to purchase than ever before.
- WeddingWire sends a personalized confirmation message to a segment of users after they request information from a vendor in order to enhance the customer experience.
