Search results for "online sales"

• Run Rabbit Run: What One Analyst In China Predicts
  Alaris Consulting Group in Shanghai published a report Sunday predicting trends and outcomes in business and geopolitics in China for this Year of the Rabbit.
  January 29, 2023  Tags: asia, business media, china, economy, online sales, politics, real estate, research, sales, search, small business, trends
• Leveraging an Omnichannel Approach to Media Planning
  The pandemic transformed the ways consumers shop for groceries with more than 70% of US Households buying groceries online last year. What does that mean for advertisers? How do we adjust our marketing approach to capture consumers moving seamlessly between online and in-store? Head of Brand Activation, Lisa Mathison, will share how Hostess Brands has leveraged omni-channel media planning and buying to reach consumers shopping when, where, and how they want.
  July 12, 2022  Tags: consumer, food, in-store, marketing, media, media planning, omni-channel marketing, online, online sales, shopper marketing
• More Shoppers Say Amazon's Ads Are Helpful In Finding Products
  More than half (57%) of survey respondents said they "always" or "frequently" notice product suggestions on the site.
  November 17, 2021  Tags: amazon, amazon fire, amazon prime, cmmr, ecommerce, online sales
• GroupM: Brands Must Embrace Cross-Platform Shopping
  This year is projected to be the strongest year for ecommerce, with 22% growth driven by the massive shift from offline to online.
  August 3, 2020  Tags: cross-platform, ecommerce, online sales, research, retail, shopper marketing
• Retail Messaging Losing Efficacy During Pandemic
  Almost half of online shoppers said the messaging from retailers all sounds the same, limiting its effectiveness during the coronavirus pandemic.
  March 30, 2020  Tags: cmmr, covid-19, digital, digital marketing, ecommerce, online sales, retail
• Auto Dealers Need To Employ Active Listening
  Consumers are calling much later in the purchase process, so handling inbound calls is much more critical to the path to purchase than ever before.
  June 28, 2019  Tags: automotive, consumer experience, online sales, path to purchase, research, sales
• Wedding Wire Personalizes Messages Based On Behavior
  WeddingWire sends a personalized confirmation message to a segment of users after they request information from a vendor in order to enhance the customer experience.
  November 19, 2018  Tags: b2b, behavioral targeting, brand marketing, brands, customer experience, data, data management, data mining, data-targeting, email, engagement, millennials, online sales, personalization, technology
• Optimizing Media Spend with Incremental Measurement
  As a performance sports brand, ASICS depends on effective media spend in the walled gardens of Google and Facebook to drive sales. In order to optimize these investments and power growth, ASICS constantly works to refine its model for customer attribution - which is no easy task given the diversity of online and offline media a typical customer may be exposed to prior to buying a product. Devin McGuire, Manager of Global Performance Marketing at ASICS, will discuss the brand's incrementally process to help understand which platforms and campaigns are working - and which are not.
    Tags: ad campaign, ad optimization, ad platform, ad spending, attribution, campaigns, diversity, facebook, google, investments, media, media buying, online sales, retail, sales, sports