Alaris Consulting Group in Shanghai published a report Sunday predicting trends and outcomes in business and geopolitics in China for this Year of the Rabbit.
The pandemic transformed the ways consumers shop for groceries with more than 70% of US Households buying groceries online last year. What does that mean for advertisers? How do we adjust our
marketing approach to capture consumers moving seamlessly between online and in-store? Head of Brand Activation, Lisa Mathison, will share how Hostess Brands has leveraged omni-channel media planning
and buying to reach consumers shopping when, where, and how they want.
More than half (57%) of survey respondents said they "always" or "frequently" notice product suggestions on the site.
This year is projected to be the strongest year for ecommerce, with 22% growth driven by the massive shift from offline to online.
Almost half of online shoppers said the messaging from retailers all sounds the same, limiting its effectiveness during the coronavirus pandemic.
Consumers are calling much later in the purchase process, so handling inbound calls is much more critical to the path to purchase than ever before.
WeddingWire sends a personalized confirmation message to a segment of users after they request information from a vendor in order to enhance the customer experience.
As a performance sports brand, ASICS depends on effective media spend in the walled gardens of Google and Facebook to drive sales. In order to optimize these investments and power growth, ASICS
constantly works to refine its model for customer attribution - which is no easy task given the diversity of online and offline media a typical customer may be exposed to prior to buying a product.
Devin McGuire, Manager of Global Performance Marketing at ASICS, will discuss the brand's incrementally process to help understand which platforms and campaigns are working - and which are not.