GroupM: Brands Must Embrace Cross-Platform Shopping

Cross-platform shopping is now the hallmark of today’s consumer, according to new research from GroupM.

Although most online purchasers are, not surprisingly, influenced primarily by online touchpoints, nearly one-third say that offline touchpoints helped them make their purchase decision, further highlighting the importance of omnichannel approaches.

Online shoppers who ultimately …

Next story loading loading..

Discover Our Publications