Search results for "ad platform"

• The New Content+Commerce Equation: Full-Funnel Performance
  In marrying the CNET brand with its performance marketing platform two years ago, Red Ventures started building a full-funnel approach to the content+commerce equation. Kerri Mason, SVP of Marketing at Red Ventures, explains what the company has learned about the new arts of audience priming, using content to drive upper-funnel discovery, and creating a holistic marketing environment that serves a range of KPIs for both ad clients and affiliate revenue.
  October 20, 2023  Tags: ad platform, content, discovery, marketing, marketing funnel, media, performance marketing, publishing, revenue
• Targeting Is Broken...But We Can Solve This
  How did TaxAct find that it could radically reduce media costs and still maintain the same level of conversions? By stepping away from the promises of so-called precision targeting and retargeting, bringing its media in-house, and re-booting its strategy to start with broader audiences and then letting the platform algorithms help. TaxAct's Head of Media, Amy Bartle, shares what they learned from their journey.
  October 2, 2023  Tags: ad platform, algorithms, d2c, media, retargeting, strategy, targeting
• We Want our Advanced TV: Testing the Signal-to-Noise Ratio
  How do you bring legacy brands who have been wedded to linear TV into the advanced TV fold? Test and prove. Lockard & Wechsler Direct's VP of Advanced TV, Scott Lisk, brings the receipts, sharing the ways in which the performance agency has tested out streaming video platforms to highlight when, where and how these data driven video channels do and don't work best.
  August 7, 2023  Tags: ad platform, brands, data, linear tv, marketing, programmatic, streaming, television, video
• Can You Hear It Now?: Tuning in to Programmatic Audio
  In a fragmented, multichannel programmatic ad landscape, audio has emerged as one of the more impactful formats. But what are data-driven audio spots good for in the larger marketing mix? Are programmatic ad insertions as effective as traditional host reads? And how trackable and accountable has this medium become since the days of vague download counts? Spark Foundry's VP, Programmatic Consulting, Natasha Morris, shares best practices and learnings from Spark Foundry's work across many audio formats for a range of clients.
  October 17, 2022  Tags: ad platform, ad tracking, audio, data, marketing, multichannel, programmatic
• Travel Site Leverages Data & Analytics in OOH Brand Campaign
  How do you grow your brand in an extremely fragmented market? For GetYourGuide [GYG], it took consumer data, timing and making a spectacular splash. Already a market leader in Europe, the travel booking site wanted to boost their brand awareness in the United States, so they turned to out-of-home media to help. In early 2021, with news that domestic travel in the U.S. was expected to open before Europe and the U.K., they knew it was the optimal time to strike. After collecting data on American's newly acquired habits during lock down, GYG created specific messaging on how consumers could experience those interests in real life. Zip-code lookalike technology determined GYG's target geographic areas for the OOH placements; which included billboards to maximize reach and transit and place-based screens to drive website traffic. The campaign cut through the clutter, resulting in a 500% lift in unaided brand awareness, while driving over 42k online conversions - - exceeding GYG's direct response goals.
  December 15, 2021  Tags: ad campaign, ad platform, ad technology, adtech ny, analytics, behavioral targeting, brand marketing, branded content, branding, consumer, consumer experience, covid-19, creative, data, data-targeting, digital, digital content, digital marketing, digital-out-of-home, geotargeting, marketing/branding/advertising, online, out-of-home, outdoor, social media, technology, travel
• Pinterest Growing With Interest: Surpasses Half Billion Dollar Mark In Ad Biz
  Pinterest is tracking to generate $553.3 million this year, an increase of 44% over 2017, and is projected to double that -- crossing the $1 billion mark -- in just two years.
  October 2, 2018  Tags: ad platform, digital, forecast, pinterest, revenue, social media
• Optimizing Media Spend with Incremental Measurement
  As a performance sports brand, ASICS depends on effective media spend in the walled gardens of Google and Facebook to drive sales. In order to optimize these investments and power growth, ASICS constantly works to refine its model for customer attribution - which is no easy task given the diversity of online and offline media a typical customer may be exposed to prior to buying a product. Devin McGuire, Manager of Global Performance Marketing at ASICS, will discuss the brand's incrementally process to help understand which platforms and campaigns are working - and which are not.
    Tags: ad campaign, ad optimization, ad platform, ad spending, attribution, campaigns, diversity, facebook, google, investments, media, media buying, online sales, retail, sales, sports
• Q&A with Walgreens - Leveraging Tech for a Truly Customer-Led Strategy
  To combat customer churn in the pharmacy, Walgreens turned to a more customer-led approach. Through a service-based campaign, they leveraged marketing technology to provide a more personalized and precise experience for their customers. Walgreens' Senior Director of Customer Marketing Platforms & Strategy, Brian Tyrrell, will discuss how focusing on longer term service offerings, has not only provided more value to their customers, but resulted in increased sales and loyalty.
    Tags: ad platform, campaigns, customer experience, customer service, loyalty, marketing, retail, sales, technology