Search results for "ad platform"

• Can You Hear It Now?: Tuning in to Programmatic Audio
  In a fragmented, multichannel programmatic ad landscape, audio has emerged as one of the more impactful formats. But what are data-driven audio spots good for in the larger marketing mix? Are programmatic ad insertions as effective as traditional host reads? And how trackable and accountable has this medium become since the days of vague download counts? Spark Foundry's VP, Programmatic Consulting, Natasha Morris, shares best practices and learnings from Spark Foundry's work across many audio formats for a range of clients.
  October 17, 2022  Tags: ad platform, ad tracking, audio, data, marketing, multichannel, programmatic
• Travel Site Leverages Data & Analytics in OOH Brand Campaign
  How do you grow your brand in an extremely fragmented market? For GetYourGuide [GYG], it took consumer data, timing and making a spectacular splash. Already a market leader in Europe, the travel booking site wanted to boost their brand awareness in the United States, so they turned to out-of-home media to help. In early 2021, with news that domestic travel in the U.S. was expected to open before Europe and the U.K., they knew it was the optimal time to strike. After collecting data on American's newly acquired habits during lock down, GYG created specific messaging on how consumers could experience those interests in real life. Zip-code lookalike technology determined GYG's target geographic areas for the OOH placements; which included billboards to maximize reach and transit and place-based screens to drive website traffic. The campaign cut through the clutter, resulting in a 500% lift in unaided brand awareness, while driving over 42k online conversions - - exceeding GYG's direct response goals.
  December 15, 2021  Tags: ad campaign, ad platform, ad technology, adtech ny, analytics, behavioral targeting, brand marketing, branded content, branding, consumer, consumer experience, covid-19, creative, data, data-targeting, digital, digital content, digital marketing, digital-out-of-home, geotargeting, marketing/branding/advertising, online, out-of-home, outdoor, social media, technology, travel
• Pinterest Growing With Interest: Surpasses Half Billion Dollar Mark In Ad Biz
  Pinterest is tracking to generate $553.3 million this year, an increase of 44% over 2017, and is projected to double that -- crossing the $1 billion mark -- in just two years.
  October 2, 2018  Tags: ad platform, digital, forecast, pinterest, revenue, social media