Search results for "measurement"

• Microsoft Hires Altman To Run AI, OpenAI Taps Ex-Twitch CEO
  Microsoft said early Monday morning that Sam Altman will lead the company's new in-house AI team after the OpenAI co-founder was ousted from his startup on Friday.
  November 20, 2023  Tags: ad buys, ad serving, ad technology, ai, artificial intelligence, chat, chatbots, creative, measurement, media buying, metrics, microsoft, open source, research, search, technology
• Driving Growth with Social Media Investments
  The impact of social media investments on the performance of paid search campaigns has been a long-standing question for eCommerce advertisers. Many advertisers have mature paid search programs that demonstrate a high return on ad spend, but struggle to scale growth to other channels like social media, due to limitations in measurement systems, particularly direct attribution. William Mansmann, Director of Performance Analytics at Beeby Clark+Meyler, will share his approach that found a significant positive relationship between Meta spend and branded search impressions.
  September 28, 2023  Tags: ad spending, advertising, attribution, branding, campaigns, ecommerce, investments, measurement, performance marketing, search, social media
• Advertisers Admit Falling Short On Optimizing Converged TV
  Fifty-six percent spend more than half their time trying to optimize results of these campaigns, but 60% say they're not fully achieving that objective.
  September 27, 2023  Tags: ad performance measurement, advanced tv, connected tv, ctv, digital, measurement, research, television
• OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'
  Omnicom's OMD unit and Teads will release results of what they call a pioneering neuroscience study analyzing the new metric, as well as three measurement tools associated with it.
  September 25, 2023  Tags: ad targeting, agency, attention, audience measurement, audience targeting, behavioral targeting, data, digital, engagement, measurement, media buying, media measurement, metrics, neuromarketing, research, search
• Moz Develops Measurement For Brand Strength And Salience
  Moz believes its developers have created a first-of-its-kind metric that can measure brand strength and salience. The company on Monday released the measurement platform at its annual conference.
  August 7, 2023  Tags: ad performance measurement, advertising, api-driven, brands, digital, email, measurement, media buying, media measurement, metrics, research, roi, search, seo