A recent study finds 55% of marketers are concerned about data privacy, while 55% say they need to understand how platforms work and 49% are worried about keeping up with the pace of innovation.
New research shows spending patterns had little to do with making brands "winners" or "losers." Ninety percent of "winning" companies were at least somewhat integrated to connecting brand and demand.
The IAB urges advertisers, platforms and technology providers to collaborate on transparent practices for impression counting.
Data analysis of terms of service and privacy policies of 57 influential digital firms has sparked discussion of regulatory reforms and user advocacy. This will change the digital ad industry.
"Daily Mail" ran an eye-tracking study with Lumen Research challenging the a long-held practice among brands to take brand-safety measures that avoid ads running alongside scandalous, negative or
undesirable news content.
Seventy percent of pharmaceutical and healthcare advertising professionals said they're planning to increase social media spending.
Advertisers are increasing their use of short-form vertical video content from social campaigns on larger screens.
Microsoft said early Monday morning that Sam Altman will lead the company's new in-house AI team after the OpenAI co-founder was ousted from his startup on Friday.
The impact of social media investments on the performance of paid search campaigns has been a long-standing question for eCommerce advertisers. Many advertisers have mature paid search programs that
demonstrate a high return on ad spend, but struggle to scale growth to other channels like social media, due to limitations in measurement systems, particularly direct attribution. William Mansmann,
Director of Performance Analytics at Beeby Clark+Meyler, will share his approach that found a significant positive relationship between Meta spend and branded search impressions.
Fifty-six percent spend more than half their time trying to optimize results of these campaigns, but 60% say they're not fully achieving that objective.
Omnicom's OMD unit and Teads will release results of what they call a pioneering neuroscience study analyzing the new metric, as well as three measurement tools associated with it.
Moz believes its developers have created a first-of-its-kind metric that can measure brand strength and salience. The company on Monday released the measurement platform at its annual conference.
For the past three years, CSL Behring has implemented an omnichannel platform to blend content, channels and services that are more measurable across all products and geographies which is on track to
increase demand and decrease costs. Learn how CSL implemented this program and understand the specific components of Omnichannel with CSL Behring's Global Director of Marketing, Stuart Davis.
Williamsburg, VA, is far more than just a one-trick horse and buggy - and aimed to expand the region's perception as a four-season destination with a breadth of experiences beyond its colonial legacy.
Learn how, with Connelly Partners' Partner and Director of Media Services Michelle Capasso, Digital OOH became a key component to success - by inviting consumers literally into the creative. Attendees
will come away understanding the unique role of context, amplification opportunities to make DOOH work harder, and measurement for success. You can watch the entire presentation here:
LegalZoom will delve into strategies and tools that has enabled them to unlock interesting insights and findings that were applied to campaigns. LegalZoom's Senior Lifecycle Marketing Manager , Debbie
Gee, will explore ways in which they have optimized journeys and audience segmentation to drive measurable and meaningful results.
In today's privacy-first, cookieless world, search has emerged as an efficient and highly effective channel to capture consumer engagement across social, owned, and retail platforms. Digitas' Senior
VP of Search, Elena MacGurn, shares her practical and actionable applications of multi-platform search strategies across various verticals. Hear her results-driven integrated approach that meets
consumers where they choose to engage and drives measurable impact across the entire digital ecosystem.
Manulife moved to gain control of their marketing funnel by bringing most of its media in-house, and, through the team's in-house journey, discovered measurement is the key to driving success.
Manulife's AVP, Global Head of Demand Generation & Marketing Measurement, Chris Potts, will share their holistic measurement approach across creative, media and brand; showcasing how analytics guide
effective decisions. He'll also present data-driven arguments and real-world examples demonstrating how strategic brand spending drives long-term growth, justifying boosting the media budget for
sustained market success.
By understanding the complete consumer journey - from exposure to conversion - brands not only effectively measure the ROI on their DOOH campaigns but can also convert DOOH creatives into successful
creatives on other platforms. In this presentation, Adore Me's Manager of Brand Voice & CRM Strategy, Laylah Funk, discusses how DOOH has challenged brands like theirs to think differently about
media across different channels, and how doing so has helped to optimize their attribution metrics.
Foundation solutions provider Groundworks leveraged a range of Traditional and DOOH hyper-targeted placements in over 30 markets to make a national brand feel local. PJX Media's Chief Executive
Officer, Rick Robinson, explores the how, where and when of using traditional and programmatic screens to build both awareness and direct leads in measurable ways.