Moz Develops Measurement For Brand Strength And Salience
- by Laurie Sullivan @lauriesullivan, August 7, 2023
Moz developers have created a “first-of-its-kind” metric that can measure brand strength and salience.
The company on Monday released the measurement platform at its annual conference, MozCon.
Brand Authority -- the name of the platform now available in Moz Pro and via the Moz API -- measures the total strength …
