Search results for "ad serving"

• Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud Efforts
  The joint study released today by TAG along with the 4As, ANA, and the IAB, determined that by working together the digital ad industry collectively saved an estimated $10.8 billion in 2023, dramatically reducing fraud related to IVT in U.S. display and video ad channels by 92%.
  October 9, 2024  Tags: 4as, ad fraud, ad serving, ad spending, advertising, ana, data, display, iab, invalid traffic, media measurement, research, video
• TikTok Lets Advertisers Target Search Results, Calls Keywords The Backbone
  TikTok has come for Google's ad business at its most vulnerable time by allowing advertisers to target its search results page - making keywords the "backbone" of the tool.
  September 24, 2024  Tags: ad campaign, ad performance measurement, ad serving, ad targeting, advertising, artificial intelligence, brands, china, conversion cycle, google, keywords, legal, media buying, paid search, performance marketing, research, search, search marketing, tiktok
• Is AI Poised To Become A Top Carbon Culprit?
  Microsoft's new AI model, Phi-2, is capable of running on devices and outperforming others from Meta or Google, the company said Tuesday.
  December 14, 2023  Tags: ad performance measurement, ad serving, artificial intelligence, data, data management, decarbonization, energy, environment, language, media measurement, microsoft, research, sustainability, technology
• Microsoft Hires Altman To Run AI, OpenAI Taps Ex-Twitch CEO
  Microsoft said early Monday morning that Sam Altman will lead the company's new in-house AI team after the OpenAI co-founder was ousted from his startup on Friday.
  November 20, 2023  Tags: ad buys, ad serving, ad technology, ai, artificial intelligence, chat, chatbots, creative, measurement, media buying, metrics, microsoft, open source, research, search, technology
• Wrong Ads Serve To The Wrong Consumer 1 In 3 Times
  A study shows about half of U.S. advertisers surveyed would not know an ad ran next to unsuitable or unsafe content until a day or more later, according to research from Advertiser Perceptions and Claravine.
  October 23, 2023  Tags: ad serving, ad targeting, advertising, analytics, brand safety, data, data management, data sharing, digital, media buying, research, roi, study
• The Fallout From Repetitive Ads Is Worse Than You Think
  Excessive repetition on streaming services isn't just annoying -- it depresses purchase intent, a new test by Magna confirms.
  July 21, 2023  Tags: ad serving, advertising, brand image, brands, broadcasting, consumer experience, digital, path to purchase, programmatic, purchase intent, research, streaming
• How Many Ad Trackers Load With A Page And Slow Browsers On Average?
  On average, one in five domain-name system requests from a browser ask to load an ad or tracking domain. That means nearly 20% of internet traffic is junk -- mostly ads, according to AdGuard.
  April 24, 2023  Tags: ad blocking, ad serving, advertising, asia, canada, digital, europe, latin america, news, online publishing, publishing, research, search, search marketing, web sites
• Atlas Shrugs: ARF To Release One Mapping 'Attention' Suppliers
  The ARF said the atlas is part of its ongoing "attention validation initiative," and a preliminary version will be released in late April.
  March 21, 2023  Tags: ad serving, advertising, media, media measurement, neuromarketing, research
• OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don't
  The study shows viewability is device-driven -- determined by how and where the ad gets loaded on the screen -- while attention is human-driven by how the viewer responds to the ad served on the screen.
  August 25, 2022  Tags: ad serving, advertising, analytics, australia, canada, digital, engagement, media buying, media measurement, metrics, mobile, performance marketing, research, search, uk, viewability
• Close The CTV Gap
  CTV offers a renaissance for targeted advertising in the privacy-centric era. To win in it, advertisers need to expand their perspective and playbooks.
  July 13, 2022  Tags: ad serving, ad targeting, advertising, attribution, connected tv, research, television
• Gannett Spoofed Advertisers For 9 Months, Researchers Say
  Advertisers thought they bought billions of ads on one Gannett site, but they were actually served on other ones, according to the research.
  March 9, 2022  Tags: ad exchange, ad fraud, ad serving, advertising, brand safety, content, domain names, facebook, header bidding, online publishing, publishing, research, search, web sites
• Don't Use Artificial Intelligence To Target Ads To Teens, Watchdogs Urge Facebook
  "We are writing to urge you to immediately end all surveillance advertising to children and adolescents, including the use of artificial intelligence to optimise the delivery of specific ads to the young people most vulnerable to them," Fairplay, Accountable Tech, the Electronic Privacy Information Center, Fight for the Future and 42 other organizations say in a letter sent Tuesday to CEO Mark Zuckerberg.
  November 16, 2021  Tags: ad serving, ad targeting, data, data management, digital, facebook, personalization, policy, privacy, research, teens
• Performance Marketing Focus Remains On Video, Search
  Expect to see gains in video and performance-oriented ads to continue post-pandemic.
  August 9, 2021  Tags: ad serving, advertising, b2b, digital, intent, performance marketing, research, search, video
• Why Advertising Is Poised To Become Amazon's Main Business
  Advertising is now worth nearly five times as much as Amazon's retail business.
  July 30, 2021  Tags: ad serving, ad spending, advertising, analytics, covid-19, digital, ecommerce, performance marketing, product listing ad, research, retail, revenue, sponsored content
• Healthcare Search Terms Link To Vital Information, Lift Results During Pandemic
  Marketers supporting healthcare clients must provide accurate, relevant messaging that conveys empathy, strength and positivity despite keyword restrictions. Google enforces tight restrictions for the keywords marketers can use.
  May 4, 2021  Tags: ad serving, ad targeting, advertising, contextual tracking, covid-19, digital, health, health and fitness, health care, keywords, marketing, medical, research, search
• Facebook, LinkedIn Job Ad Algorithms Studied For Gender Bias
  The USC research, conducted on Facebook and LinkedIn, found that one platform's algorithms discriminate by gender, whereas no evidence was found on the other.
  April 9, 2021  Tags: ad serving, ad targeting, advertising, algorithms, digital, facebook, gender, research, search
• News Helps Drive Sports Fans' Total Viewing Time Up 10%, Despite 87% Drop In Sports Event Viewing
  Live viewership, streaming, time with CTV, VOD and binge-watching were all up significantly during the first several weeks of widespread shelter-at-home, per an analysis by Xandr and AT&T Lab using DirecTV and Nielsen syndicated data.
  April 28, 2020  Tags: ad serving, audience measurement, connected tv, covid-19, ott, research, sports, streaming, television
• IAB Europe Brand Safety Report Shows Search Terms Leading To Misinformation
  More than 100 brands' ads unknowingly appeared alongside climate misinformation videos on YouTube, a study finds that was released just days before IAB Europe on Monday released its own data in a Brand Safety Poll.
  January 20, 2020  Tags: ad serving, advertising, brand safety, cause-related, digital, environment, europe, google, online publishing, privacy, publishing, research, retail, search, video, youtube
• :30s Now Represent Two-Thirds Of Digital Video Ads Served
  For all the buzz surrounding shorter-length formats -- especially the six-second unit -- :30s dominate the share of digital video ad impressions served and appear to be trending upward. That's one of the top findings of the latest quarterly edition of Extreme Reach's Video Benchmark Report, which shows the :30's share has grown from about a third of all impressions served in Q1 2016 to about two-thirds in Q3 2019.
  November 20, 2019  Tags: ad serving, advertising, connected tv, digital, mobile, research, television, video
• CTV Achieves Critical Mass, Surpasses 50% Of Video Ads 'Served'
  By at least one representative measure -- share of video ads served by ad server Extreme Reach -- connected TV has achieved critical mass, accounting for 50% of all ad impressions served in its Q2 2019 "Video Benchmarks" report. While that's an explicit universe and not necessarily representative of average U.S. video consumption or ads delivered to viewers, it nonetheless is a telling milestone from a company that has been tracking the evolution of video ad serving in recent years.
  October 2, 2019  Tags: ad serving, advertising, cmmr, connected tv, research, television, video
• Facebook Delivers Ads Based On Race And Gender Stereotypes, Researchers Say
  Facebook's ad-delivery system sends ads to particular individuals based on whether the ads will be "relevant" to them. That determination can turn on stereotypes, a new paper says.
  April 4, 2019  Tags: ad serving, ad targeting, advertising, algorithms, digital, facebook, government, research
• Thunder Secures $6M To Build Privacy Data-Tracking Technology
  The funds are earmarked for research and development of technology to enable advertisers to tie an ad served and seen to an anonymous ID.
  October 17, 2018  Tags: ad serving, ad tracking, data management, digital, funding, investments, media buying, privacy, research, search, tracking