The study shows viewability is device-driven -- determined by how and where the ad gets loaded on the screen -- while attention is human-driven by how the viewer responds to the ad served on the
CTV offers a renaissance for targeted advertising in the privacy-centric era. To win in it, advertisers need to expand their perspective and playbooks.
Advertisers thought they bought billions of ads on one Gannett site, but they were actually served on other ones, according to the research.
"We are writing to urge you to immediately end all surveillance advertising to children and adolescents, including the use of artificial intelligence to optimise the delivery of specific ads to the
young people most vulnerable to them," Fairplay, Accountable Tech, the Electronic Privacy Information Center, Fight for the Future and 42 other organizations say in a letter sent Tuesday to CEO Mark
Expect to see gains in video and performance-oriented ads to continue post-pandemic.
Advertising is now worth nearly five times as much as Amazon's retail business.
Marketers supporting healthcare clients must provide accurate, relevant messaging that conveys empathy, strength and positivity despite keyword restrictions. Google enforces tight restrictions for
the keywords marketers can use.
The USC research, conducted on Facebook and LinkedIn, found that one platform's algorithms discriminate by gender, whereas no evidence was found on the other.
Live viewership, streaming, time with CTV, VOD and binge-watching were all up significantly during the first several weeks of widespread shelter-at-home, per an analysis by Xandr and AT&T Lab using
DirecTV and Nielsen syndicated data.
More than 100 brands' ads unknowingly appeared alongside climate misinformation videos on YouTube, a study finds that was released just days before IAB Europe on Monday released its own data in a
Brand Safety Poll.
For all the buzz surrounding shorter-length formats -- especially the six-second unit -- :30s dominate the share of digital video ad impressions served and appear to be trending upward. That's one of
the top findings of the latest quarterly edition of Extreme Reach's Video Benchmark Report, which shows the :30's share has grown from about a third of all impressions served in Q1 2016 to about
two-thirds in Q3 2019.
By at least one representative measure -- share of video ads served by ad server Extreme Reach -- connected TV has achieved critical mass, accounting for 50% of all ad impressions served in its Q2
2019 "Video Benchmarks" report. While that's an explicit universe and not necessarily representative of average U.S. video consumption or ads delivered to viewers, it nonetheless is a telling
milestone from a company that has been tracking the evolution of video ad serving in recent years.
Facebook's ad-delivery system sends ads to particular individuals based on whether the ads will be "relevant" to them. That determination can turn on stereotypes, a new paper says.
The funds are earmarked for research and development of technology to enable advertisers to tie an ad served and seen to an anonymous ID.