Commentary
News Helps Drive Sports Fans' Total Viewing Time Up 10%, Despite 87% Drop In Sports Event Viewing
- by Karlene Lukovitz @KLmarketdaily, April 28, 2020
Fans may be suffering due to the suspension of most sports events/coverage, but it’s not stopping them from watching more television and VOD than usual — news in particular — while they’re sheltering at home during the pandemic.
Sports viewers as a whole increased their overall weekly viewing by …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
Some interesting stats, Karlene. Just ouit of curiosity, I took the binge viewing info that you provided for DirecTV users and projected it into minutes of weekly viewing, assuming 45 minutes per episode and six episodes seen per "binge" session. That works out to about 270 binging minutes per week per binger or 149 minutes for all DirecTV users, as only 55% binged at all. If we assume that the average person's total TV consumption was 35 hours per week, including streaming, then binge viewing accounted for a mere 7% of the total activity among DirecTV subscribers.