Commentary
IAB Europe Brand Safety Report Shows Search Terms Leading To Misinformation
- by Laurie Sullivan , Staff Writer @lauriesullivan, January 20, 2020
L'Oréal and Samsung are among more than 100 brands whose ads unknowingly appeared alongside climate misinformation videos on YouTube. The findings were released last week in a study just days before IAB Europe on Monday released its own data in a Brand Safety Poll.
The study aggregates feedback from …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
