Commentary

Google's New Type Of Ad Auction, Reason Clean Fusion Power Is Needed

by Laurie Sullivan , Staff Writer @lauriesullivan, June 30, 2025

Google Research and the University of Chicago earlier this year published a paper outlining a theoretical and practical framework for how ad auctions could work in the age of generative AI.

The framework advances things like real-time ad serving and bidding introduced as a part of programmatic advertising to allow …

ad serving, advertising, generative ai, google, language, programmatic, real-time, research, text

1 comment about "Google's New Type Of Ad Auction, Reason Clean Fusion Power Is Needed".

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Gwyneth Llewelyn from Beta Technologies, July 3, 2025 at 4:19 p.m.
Please have a look at two paragraphs in this article:

§14: While companies like Cisco Systems will become the lifeline, server-based companies and energy will become the fuel to power AI-generated ads in real-time based on historical data, sentiment and consumer actions.

and...

§20: While companies like Cisco Systems will become the lifeline, server-based companies and energy like the fuel Google wants to nurture will become the fuel to power AI-generated ads in real-time based on historical data, sentiment and consumer actions.

It looks like a small glitch slipped in :)

Besides that, great article. I'm looking forward to 2027, although I haven't quite understood why CFS believes they can beat all the others (not only in the US, of course; I'm thinking France and the UK, for example, among others) and get Q>1 measured within statistical significance on a lab prototype so soon.

I'm all for fusion energy, of course, and believe it to be the only viable future form of energy — the problem is only that it's always coming 30–50 years in the future. :)

It may be true that a fusion power plant can run on a truckload of seawater for 30 years, but, right now, all that drives fusion power is... billions of dollars!
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