Commentary

Google's New Type Of Ad Auction, Reason Clean Fusion Power Is Needed

by Laurie Sullivan , Staff Writer, June 30, 2025

Google Research and the University of Chicago earlier this year published a paper outlining a theoretical and practical framework for how ad auctions could work in the age of generative AI.

The framework advances things like real-time ad serving and bidding introduced as a part of programmatic advertising to allow …

ad serving, advertising, generative ai, google, language, programmatic, real-time, research, text

1 comment about "Google's New Type Of Ad Auction, Reason Clean Fusion Power Is Needed".

Check to receive email when comments are posted.

Gwyneth Llewelyn from Beta Technologies, July 3, 2025 at 4:19 p.m.
Please have a look at two paragraphs in this article:

§14: While companies like Cisco Systems will become the lifeline, server-based companies and energy will become the fuel to power AI-generated ads in real-time based on historical data, sentiment and consumer actions.

and...

§20: While companies like Cisco Systems will become the lifeline, server-based companies and energy like the fuel Google wants to nurture will become the fuel to power AI-generated ads in real-time based on historical data, sentiment and consumer actions.

It looks like a small glitch slipped in :)

Besides that, great article. I'm looking forward to 2027, although I haven't quite understood why CFS believes they can beat all the others (not only in the US, of course; I'm thinking France and the UK, for example, among others) and get Q>1 measured within statistical significance on a lab prototype so soon.

I'm all for fusion energy, of course, and believe it to be the only viable future form of energy — the problem is only that it's always coming 30–50 years in the future. :)

It may be true that a fusion power plant can run on a truckload of seawater for 30 years, but, right now, all that drives fusion power is... billions of dollars!
Reply