Wrong Ads Serve To The Wrong Consumer 1 In 3 Times

Agencies report that the wrong ad creative is served to the wrong consumer nearly one in every three times, according to new research.

The joint study from Advertiser Perceptions and Claravine fielded in August analyzed the impact of not having a data standards and a strategy in place. It showed how advertisers …

2 comments about "Wrong Ads Serve To The Wrong Consumer 1 In 3 Times".
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  1. Gabe Greenberg from Octillion Media, October 23, 2023 at 1:39 p.m.

    Certainly would hope that those advertisers having issues with data and human ethics like this, transparency and with tracking ROI would call Octillion

  2. Mats Melén from Neuwo Oy, October 31, 2023 at 7:52 a.m.

    Or There are different solutions that can tackle this kind of challenge.

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