Commentary
Wrong Ads Serve To The Wrong Consumer 1 In 3 Times
- by Laurie Sullivan , Staff Writer @lauriesullivan, October 23, 2023
Agencies report that the wrong ad creative is served to the wrong consumer nearly one in every three times, according to new research.
The joint study from Advertiser Perceptions and Claravine fielded in August analyzed the impact of not having a data standards and a strategy in place. It showed how advertisers …
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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
Certainly would hope that those advertisers having issues with data and human ethics like this, transparency and with tracking ROI would call Octillion
Or Neuwo.ai. There are different solutions that can tackle this kind of challenge.