Patagonia's mission statement is: we're in business to save our home planet. For over 35 years, Patagonia has supported over 1,500 environmental groups by donating 1% to grassroots activist
organizations that have direct-action agendas and work on strategic, multipronged campaigns to preserve and protect the environment. We built Patagonia Action Works to take this a step further.
Patagonia Action Works - a response-driven, relationship building digital ecosystem and toolkit - meaningfully connects our customers and greater community to the grassroots environmental activist
groups we support. Patagonia's Director, Digital Impact: Community & Activism, Scott Carrington, discusses how the initiative was driven by a desire to transform brand values into tangible actions in
this latest case study.
Founding AdTechCares partners including InMobi, Pinterest, Media.Monks, and Smartly.io have launched a campaign to curb misinformation on climate change through ad formats.
The study from Volta Media represents a 15% increase from 2021, and includes notable year-over-year increases in non-costal states like Texas, Kentucky, and Michigan.
New research shows that four hours of streaming generates roughly the same emissions as driving one mile, according to the Greening of Streaming report.
Almost half of consumers worldwide said it was harder to act sustainably amid economic uncertainties.
While a majority (56%) of agency execs believe "sustainability" is now more important than the cost of buying media, only a minority (46%) of advertisers believe so, according to new research.
A quarter of those executives said misinformation about their brands and industries was the biggest risk to brand reputation.
Dentsu and Microsoft see a need for standards on measuring the carbon footprint of advertising.
The index ranks national brands according to their environmental, social and governance impact and was developed in partnership with consumer research firm Swayable.
Environmental angst is becoming so acute among American consumers that 59% now believe it should not take a back seat to economic security.
As the nation and the world recover from the ongoing effects of the COVID-19 pandemic, a majority of consumers believe society should prioritize decisions that effect climate change vs. prioritizing
decisions that impact the economy. That's the top-line finding from Ipsos' just-released "Now What? Climate Change & Coronavirus" report.
Disruptions can be painful -- especially ones that involve existential crises -- but they also represent opportunities for positive change.
More than 100 brands' ads unknowingly appeared alongside climate misinformation videos on YouTube, a study finds that was released just days before IAB Europe on Monday released its own data in a
Brand Safety Poll.
While economics continues to be what people are most worried about, climate change has soared as a top concern of consumers in the U.S. and worldwide, according to the latest findings of the Consumer
Live Insights study being released by GfK today. The 2019 edition shows climate change's ranking moving to fifth place in the U.S. and sixth place globally -- up from ninth and 12th, respectively in
GfK's last study in 2016.
The hope is that artificial intelligence could have a positive impact on society through the development of applications and research of the technology.
The EPA apparently did not notify staff scientists that a survey was coming, so some took it as spam.