January 25, 2023
Carbon Emerges As Key Ad Performance Indicator: Clients/Agencies Split On Cost
- by Joe Mandese @mp_joemandese, September 21, 2022
It's official -- Madison Avenue has a new KPI, and it might as well be called a CPI for "carbon performance indicator."
According to new research being released this morning, nearly two-thirds (61%) of marketers are now tracking the carbon emissions generated by their digital advertising campaigns.
And while the …
