Alternatively, some consumers are seeking escapism from the election through print and online publications.
Ad-tech stock market darling The Trade Desk was downgraded by a New Street Research's equity research team this morning from a "neutral" to a "sell" rating, but the target price of its shares remained
unchanged at $86.
This election does not come down to a choice between two candidates, blah, blah, blah... That's how I originally began this post. I came up with this one instead.
"I love the poorly educated," Trump famously said after polls showed they contributed to his Nevada caucus win in 2016. Turns out he had - and has - good reason. Voters who are poorly educated about
the facts of key campaign issues - including inflation, immigration and violent crime - are much more likely to vote for Trump than Democratic rival Kamala Harris, according to new research released
Thursday by Ipsos' political tracking team in what was their last monthly campaign briefing before the 2024 presidential election.
Older adults are most likely to rely on television for political news, while their younger counterparts prefer social media.
Meta has partnered with community-powered fund-raising platform GoFundMe to help drive more donations to nonprofits on social media by attempting to simplify the process for users.
Vice President Kamala Harris raised $1 billion in less than three months as a presidential candidate, an ample war chest for advertising.
The world today is characterized by an undercurrent of negativity that is stronger than ever. Volatility is the new normal. This is the climate in which brands must operate.
Democrats index at 93 for political ad attention, with Republicans 2% higher at 102. "Independents keying in on campaign ads" is "good news for both campaigns," TVision says.
New data from Kroger indicates that people aren't holding back on major purchases.
It used to be that if you guessed a young woman was liberal, you'd be wrong seven out of ten times. Today, it's six of ten. Better, but still off-target.
Both candidates are struggling to reach diverse audiences such as Hispanics and Asians.
The Dems want you to "do something," but a majority of millennials and Gen Z say one thing they won't do is talk politics at work, according to a recent Harris Poll for Indeed.
Meta has replaced CrowdTangle - a tool used by academics, researchers and journalists to track online misinformation - with a more limited set of tools accessible only to eligible academics. In March,
Meta said its "data-sharing products are evolving alongside technology and regulatory changes," and that phasing out CrowdTangle would allow the company to invest in new research tools --
specifically, the Meta Content Library.
New research shows that Gen Z mistrusts and rejects almost every institution. But they demand brands take a stand on key issues.
Google DeepMind researchers released a report that warns misuse of AI in "mass production of low quality, spam-like and nefarious synthetic content" may promote distrust of all digital information.
It's fair to say that Biden didn't have his best performance during 2024's first presidential debate, but that doesn't mean he should quit. Predictive analytics don't support that outcome.
A new 2023-24 estimate projects political ad revenue will rise to $10.7 billion - up from an earlier estimate of $10.2 billion, according to AdImpact. This would show 19% growth over the 2019-20
period, when political ad revenue totaled $9.02 billion.
The Google Political Content Policy now has new settings and policies for digitally manipulated or synthetic content in audio, pictures, and videos, as ad platforms and agencies release partnerships,
services and technology to support campaigns.
The study comes a week before the first debate between President Biden and ex-President Trump next Thursday on CNN.
The latest rankings from Harris Poll show how deeply inflation and politics are eroding corporate reputation.
A poll found 11% of likely voters find the media very trustworthy and 32% find it somewhat trustworthy - and voters trust the Supreme Court but not Congress, The Center Square reports.
"The unique feeling proposition is 'Free Palestine,'" says The Heart Monitors' Jon Bond. "That's the Big Idea. It's about freedom for the oppressed. And that's very hard to counter."
About 40% of people in the United States said they wanted a stronger leader to break the rules.
Not surprisingly, Americans perceive Liberals as being depicted more positively and garnering much more exposure than Conservatives. Other media disparities abound.
"If your team is in power, you feel a little bit more confident about the economy," Ipsos data journalist Sarah Feldman explained during the team's fist monthly election tracker briefing of 2024.
There's a big difference between people who want a good outcome versus those who dread a bad one.
A new analysis from Collage Group points to a 364% increase in the multiracial population in the last ten years.
The Winterberry Group Thursday released its 2024 outlook for U.S. advertising, marketing and data spend. It looks at online and offline channels and the business drivers and trends behind the data.
The global restrictions will take effect by early 2024 in time for elections in the U.S., India and South Africa. Google said it would use AI more to serve voters and campaigns related to these
elections.