A poll found 11% of likely voters find the media very trustworthy and 32% find it somewhat trustworthy - and voters trust the Supreme Court but not Congress, The Center Square reports.
"The unique feeling proposition is 'Free Palestine,'" says The Heart Monitors' Jon Bond. "That's the Big Idea. It's about freedom for the oppressed. And that's very hard to counter."
About 40% of people in the United States said they wanted a stronger leader to break the rules.
Not surprisingly, Americans perceive Liberals as being depicted more positively and garnering much more exposure than Conservatives. Other media disparities abound.
"If your team is in power, you feel a little bit more confident about the economy," Ipsos data journalist Sarah Feldman explained during the team's fist monthly election tracker briefing of 2024.
There's a big difference between people who want a good outcome versus those who dread a bad one.
A new analysis from Collage Group points to a 364% increase in the multiracial population in the last ten years.
The Winterberry Group Thursday released its 2024 outlook for U.S. advertising, marketing and data spend. It looks at online and offline channels and the business drivers and trends behind the data.
The global restrictions will take effect by early 2024 in time for elections in the U.S., India and South Africa. Google said it would use AI more to serve voters and campaigns related to these
elections.
With Amazon, the focus is on product reviews, while for Microsoft, it's about reliably sourcing election information.
That's the first line in a just-released global trends report from Ipsos. It's also the first time I ever received a press pitch using the term, but it seems especially apt as we head into what will
be the bumpiest political news cycle in the history of bumpy news cycles.
Heading into next year's election, only 38% of U.S. adults "closely follow the news," according to a 2022 Pew Research study, with 18-29 viewers sinking to 19%.
Google will generate $170.87 billion worldwide in net digital ad revenue in 2023 worldwide, Insider Intelligence estimates - up 6.5% vs. last year, giving it a 28.4% share of the worldwide digital ad
market and an estimated,organic search share of 90%.
Consumers feel they have little control over how their personal data is used by companies or the government, Pew Research Center reports.
A new report focuses on the fast-growing -- and changing -- economic power of the U.S. Latino market.
The wisdom of crowds theory says that if you total people's insights, the combined wisdom of the crowd will render forecasts that are close to actual outcomes.
As opaque as dark money is in paid media, what's its influence in the biggest part of the political campaign mix: earned media?
Rankings come at a time of shifting social and political landscapes, and a 37-count, first-time federal indictment of former U.S. President Trump.
Google, Microsoft, and OpenAI have restricted access to their generative AI chatbots and technology in Hong Kong due to fears of how China's influence will impact the ability to maintain an open
internet.
New research from GWI finds that despite widespread chatter about the "DEI backlash," 70% of Americans say it's important.
Marketers need to know that moral outrage on social media often doesn't mean what they think it does, according to new research from Northwestern University.
In the most purple of purple states, conventional wisdom holds that Pennsylvanians' geography determines their politics. The Shapiro campaign threw out that old map. As media and digital consultants
Roy Temple, Vice President of Digital, and Nathan Nye, Partner, at GPS Impact, explain, the campaign used extensive research and data analysis to identify areas with a higher density of historical
ticket splitters. And then served them a message laser-targeted to cut through the noise. It allowed them to invest more heavily in digital persuasion, run non-traditional Democratic messaging, and
outperform 2022 in key Republican strongholds.
No candidate this cycle brought such native mastery, authority and authenticity to social channels than Pennsylvania Senatorial candidate John Fetterman. But how does that talent scale into a full
state campaign operation, rapid response to attacks and opportunities, and a massive partner program that helped fund campaigns across the country? Fetterman's Digital Director Sophie Ota explains how
they built a social infrastructure around one man's resonant voice that could scale into a real-time 24/7 messaging machine.
As compelling and absorbing for users, especially younger ones, as it is controversial among policymakers, TikTok witnessed some of the most creative uses of media last cycle. But did it matter? How
did TikTok impact recognition, persuasion, and GOTV? How did campaigns rise to the challenge of connecting with younger voters and creating an authentic voice? And how do you stay true both to the
ethos of the platform and the principles of your candidate? The DGA is one of the largest Democratic political accounts on TikTok. Digital Director Laura Carlson, Social Media Manager Emma Stein, and
Creative Assistant Jacqueline Zegler of the Democratic Governors Association highlight the best uses of TikTok from recent campaigns and will set expectations for what TikTok can and can't do.
TV stations and other platforms have "less and less quality programming, as legacy media companies now launch all their new shows direct to streaming," says Richard Greenfield, media analyst at
Lightshed Partners.
Americans have a dismal view of the national news media. Only 26% have a favorable opinion, while 53% have an unfavorable one, according to American Views 2022: Part 2, a Gallup/Knight Foundation
study released last week.
Alaris Consulting Group in Shanghai published a report Sunday predicting trends and outcomes in business and geopolitics in China for this Year of the Rabbit.
A late 2022 Gallup poll says Americans' trust in mass media to report news "fully, accurately and fairly" is essentially unchanged. There is lots of mistrust -- but also "trust' -- at certain levels.
The data shows an 18-point brand lift advantage coming from Democrats for the Disney brand, as well as some surprising results that American political polarization is having on major consumer and
media brands.
Stagwell has released the December edition of the Harvard CAPS / Harris Poll which found that most Americans (64%) think Twitter was engaging in political censorship during the 2020 election.