Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "politics"
- There is some crossover--adherents to both parties watch the major news networks. But Democrats have a wider range of news sources.
- The share of news influencers with Bluesky accounts more than doubled in the four months after Election Day.
- The Weather Channel has a +49 "trust" score, followed by the BBC, +26; PBS, +25, and ESPN, +24. YouGov says these outlets' results are similar to a year ago. Among major TV networks, "net" trust scores are: NBC at +16; CBS (+16); ABC (+13); CNN (+8); MSNBC (+6); CNBC, (+6); Fox Business (+2); Fox News Channel (+0); and Newsmax (+0). OAN posts a negative (-2).
- In a year of rising prices, shoppers reward brands that feel like allies -- and punish those who don't.
- "This is unusual. Approval usually doesn't decline for economic reasons until unemployment or inflation rise; instead, it seems the public is reacting to proposed changes," Ipsos' political team says about Trump's first 100 days of economic turmoil.
- A Pew report shows that over half of Republicans trust at least some information coming from national news organizations.
- Ford's "Committed to America" ad drove record-setting purchase intent, performing 13 percentage points above the MarketCast norm.
- Consumers care more about patriotism this year, with 85% (+5) rating patriotism as "extremely" (45%) or "very" (40%) important, per Brand Keys.
- Less than a hundred days into Trump 2.0, perceptions of America's ability to remain the leader of the free world have tumbled, falling even lower than its last recent low - during Trump 1.0.
- Alarmingly, the drop is most pronounced among Democrats, not Republicans, suggesting some kind of "information malaise" is setting in. Either that, or the party needs to reset itself fast.
- Campaigns that succeed in 2025 will come from advertisers that recognize the data is about permanent shifts in how media is consumed, not just election trends, according to LoopMe head of political Robin Porter.
- Founded on the spirit of 1776, America's constitutional republic was not built for the dispiriting reality of today, especially government and corporate control of an increasingly marginalized free press.
- As new efforts from the NAACP fuel a boycott, Target and other companies are about to find out the cost of backpedaling.
- Depending on possible tariffs on consumer goods coming from certain countries, prices could figure into the equation.
- Brands need to prepare for the uncertain reactions from consumers to Trump's efforts to disrupt the status quo.
- Just as the House Judiciary Committee begins probing Omnicom and Interpublic for their "responsible" media policies, Stagwell is releasing well-timed research showing C/board-level support for news media.
- A new Pew Research Center report finds 54% of Americans turn to YouTube occasionally to get news content, while 25% get their news regularly from YouTube.
- Selling a candidate is no different than selling socks, soap, or soda. Whether Democrats move right or left makes no difference if they can't market themselves in a way that attracts voters' attention, arouses their emotions, and makes them care.
- Today's post is about research on the influence of "news influencers." Based on the findings, you might want to take what I have to say with a grain of salt (see data at bottom of post).
- The global survey from Stagwell's NRG research unit found that CEOs outside the U.S. were split on which presidential candidate would boost the global economy.
- Alternatively, some consumers are seeking escapism from the election through print and online publications.
- Ad-tech stock market darling The Trade Desk was downgraded by a New Street Research's equity research team this morning from a "neutral" to a "sell" rating, but the target price of its shares remained unchanged at $86.
- This election does not come down to a choice between two candidates, blah, blah, blah... That's how I originally began this post. I came up with this one instead.
- "I love the poorly educated," Trump famously said after polls showed they contributed to his Nevada caucus win in 2016. Turns out he had - and has - good reason. Voters who are poorly educated about the facts of key campaign issues - including inflation, immigration and violent crime - are much more likely to vote for Trump than Democratic rival Kamala Harris, according to new research released Thursday by Ipsos' political tracking team in what was their last monthly campaign briefing before the 2024 presidential election.
- Older adults are most likely to rely on television for political news, while their younger counterparts prefer social media.
- Meta has partnered with community-powered fund-raising platform GoFundMe to help drive more donations to nonprofits on social media by attempting to simplify the process for users.
- Vice President Kamala Harris raised $1 billion in less than three months as a presidential candidate, an ample war chest for advertising.
- The world today is characterized by an undercurrent of negativity that is stronger than ever. Volatility is the new normal. This is the climate in which brands must operate.
- Democrats index at 93 for political ad attention, with Republicans 2% higher at 102. "Independents keying in on campaign ads" is "good news for both campaigns," TVision says.
- New data from Kroger indicates that people aren't holding back on major purchases.
