Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "politics"
- A four-to-one vote by the FEC approved an advisory opinion on Google's proposed pilot program for the 2022 elections that would keep campaign emails out of users' spam folders.
- The political advertising estimate for 2022 is the highest ever for any political ad cycle, according to AdImpact -- 7% higher than 2020 and two-and-a-half times higher than the 2018 midterm cycle.
- Political action committees have spent $827 million on ads for the general election, compared with $131 million among individual candidates.
- The Ad Council Research Institute and MTV Entertainment Studios unveiled initial findings today from a joint research project that is designed to unpack voting attitudes and perceptions among younger Millennials and voting-age Gen Z Americans.
- Disney's Hulu can be picky about what political ads it wants -- or not wanting them at all. TV stations are a different situation.
- "Companies that make false claims about anonymization can expect to hear from the FTC," Kristin Cohen, acting associate director for the division of privacy and identity protection, writes.
- As of March, "Face the Nation," "Meet the Press" and "This Week" are all averaging 3 to 3.5 million viewers and have been for years, regardless of who is booked.
- Brands that promote their loyalty programs on social media likely will encourage more interactions with customers.
- Twitter ranked highest for journalists conducting work-related tasks, but scored only 13% among social platforms where the general public receives news. Politically, Facebook was much more popular among journalists with a right-leaning vs. left-leaning audience, while Instagram was two times as popular for journalists with a left-leaning audience. Twitter ranked more equally as a top news site among journalists on both sides of the political spectrum -- coming in at 75% with a left-leaning audience and 66% with a right-leaning one.
- In the world of politics where profit doesn't come from financial gain, going beyond the plurality is the only way to ensure success. Edith Jorge-Tunon from the Republican State Leadership Committee helps analyze why reaching a plurality in corporate America can be considered profitable, but doesn't quite cut it in most political systems today.
- We can recognize and engage with media bias and overcome our own preconceptions to become better participants in civic society.
- Traditional linear TV-focused political advertising continues to underdeliver large segments of voters, according to a survey by MiQ, a programmatic media company. In a survey of "hundreds" of political advertisers, MiQ said, "both Republican and Democratic advertisers missed between 25% and 40% of potential voters through their existing strategies, more than enough of a gap to make a huge difference in races with little to no margin for error."
- Among research findings: fake news matters, but its impact varies by topic.
- The authors of a study that found Gmail is more likely to block conservative emails as spam have disputed claims by Republicans of deliberate bias.
- MoffettNathanson Research projects that the major four U.S. broadcast networks will sink 2% to $14.7 billion, with national cable networks 0.5% lower, to $28.8 billion this year.
- Conservative-leaning TV news stations and networks are coming clean with how they feel about the monetization of news as billions of political ad dollars -- destined to hit record amounts this year -- are poured into TV stations.
- According to a new Ipsos study, two-thirds of Americans are likely to vote for candidates who support passing a law legalizing abortion to replace Roe if SCOTUS strikes it down.
- When including all media platforms -- local broadcast, local cable/satellite, radio, digital and OTT -- Kantar projects political advertising could total $8.0 billion this year -- up from $7.8 billion in an August 2021 projection.
- Some consumers thought they may have been shadowbanned because of pressure from advertisers to suppress certain content.
- "It's axiomatic that viewers' regularly watched news brands align with their personal world view," says Brand Keys' Passikoff.
- Consumers are growing tired of the focus on brand values, a new study finds. Fifty-six percent of shoppers are still likely to buy from brands that don't represent their beliefs, Clarus Commerce finds.
- The Republican party's kibosh on future presidential debates is ironic, given how important free speech is to its members. Misinformation, not so much.
- "The vast majority of the sites spreading election misinformation a year ago have continued to promote the narrative that the election was not legitimate, while defending, downplaying, or redirecting blame for the riot," NewsGuard's analysts note in the new report.
- 81% of the 113 U.S. websites known to have spread election misinformation following the 2020 presidential election still do, according to NewsGuard, a media watchdog.
- Other most-read columns of the year included a "Big Fat Idiot," "The Media Optics Of The Capitol Insurgency," the "Talibrand," and "The Decline Of Western Civilization (In Two Simple Charts)."
- The research is based not on what people say in surveys, but on their behavior, the authors write.
- In 2022, political advertising will hit another record total for broadcast TV -- totaling $3.8 billion for the midterm elections vs. $3.05 billion in 2018, BIA Advisory Services says.
- Political advertising is predicted to break more records next year, all of which will bolster local TV.
- The "Platform Accountability and Transparency Act" would require social platforms with at least 25 million monthly users to share data with university-affiliated researchers -- provided their research projects have been approved by the National Science Foundation.
- The study from Ipsos MORI also finds that "media" overall is among the least trusted institutions, just behind political ones.
