Teens typically use words like "biased," "boring" and "bad" to describe journalists, the News Literacy Project reports.
Politics aside - or implied - that's how new research from "everything-in-between" agency Bailey Lauerman divvies America up with implications for brands, as well as voting.
Republicans are less trusting than Democrats, and older people are more trusting than young Americans.
New research suggests that as companies disclose less, mistrust increases.
OpenAI is testing political bias in ChatGPT and its models' ability to remain objective by mirroring real-world uses. About 500 prompts spanning 100 topics and various political slants were used to
determine whether bias exists, under what conditions it emerges and what it looks like.
DTC cost-per-thousand viewer pricing is 35% higher than averages for all ad categories, particularly among streaming/CTV platforms, according to analysis by Guideline, a media research company.
Reports indicate that the firm has undertaken a massive study for Israel and is poised to win a U.S. contract to poll Americans on vaccine views.
"Welcome to the new age of decision dominance" reads a tag used by Aaru, the researcher partnering with IPG to create an agents-based studio simulating human responses to ads, media and other campaign
variables.
Walmart, Conagra, and General Mills face high exposure. But for food stamp users, the losses may be life-threatening.
In a new study from Mediaocean, 72% of media and marketing execs said they believe generative AI is "the most important consumer trend," followed by streaming and social media video platforms at 51%.
With our addiction to entertainment, we are cutting ties to reality and replacing them with a manufactured reality.
As part of its ongoing research into the "New America," Ipsos has just released a report on the "American Dream" -- past, present and future. Hint: Its meaning is in the eye of the beholder.
"Grok for Government" aims to shape xAI's commercial products such as Grok 4 and Deep Search for government use, including custom AI models for national security and research customers.
Choosing between low-priced or American-made products, 39% of shoppers mostly value affordability, a feature associated with imports.
Selzer reported a poll in the "Des Moines Register" that showed Donald Trump losing Iowa by 3%.
There is some crossover--adherents to both parties watch the major news networks. But Democrats have a wider range of news sources.
The share of news influencers with Bluesky accounts more than doubled in the four months after Election Day.
The Weather Channel has a +49 "trust" score, followed by the BBC, +26; PBS, +25, and ESPN, +24. YouGov says these outlets' results are similar to a year ago. Among major TV networks, "net" trust
scores are: NBC at +16; CBS (+16); ABC (+13); CNN (+8); MSNBC (+6); CNBC, (+6); Fox Business (+2); Fox News Channel (+0); and Newsmax (+0). OAN posts a negative (-2).
In a year of rising prices, shoppers reward brands that feel like allies -- and punish those who don't.
"This is unusual. Approval usually doesn't decline for economic reasons until unemployment or inflation rise; instead, it seems the public is reacting to proposed changes," Ipsos' political team says
about Trump's first 100 days of economic turmoil.
A Pew report shows that over half of Republicans trust at least some information coming from national news organizations.
Ford's "Committed to America" ad drove record-setting purchase intent, performing 13 percentage points above the MarketCast norm.
Consumers care more about patriotism this year, with 85% (+5) rating patriotism as "extremely" (45%) or "very" (40%) important, per Brand Keys.
Less than a hundred days into Trump 2.0, perceptions of America's ability to remain the leader of the free world have tumbled, falling even lower than its last recent low - during Trump 1.0.
Alarmingly, the drop is most pronounced among Democrats, not Republicans, suggesting some kind of "information malaise" is setting in. Either that, or the party needs to reset itself fast.
Campaigns that succeed in 2025 will come from advertisers that recognize the data is about permanent shifts in how media is consumed, not just election trends, according to LoopMe head of political
Robin Porter.
Founded on the spirit of 1776, America's constitutional republic was not built for the dispiriting reality of today, especially government and corporate control of an increasingly marginalized free
press.
As new efforts from the NAACP fuel a boycott, Target and other companies are about to find out the cost of backpedaling.
Depending on possible tariffs on consumer goods coming from certain countries, prices could figure into the equation.
Brands need to prepare for the uncertain reactions from consumers to Trump's efforts to disrupt the status quo.