A four-to-one vote by the FEC approved an advisory opinion on Google's proposed pilot program for the 2022 elections that would keep campaign emails out of users' spam folders.
The political advertising estimate for 2022 is the highest ever for any political ad cycle, according to AdImpact -- 7% higher than 2020 and two-and-a-half times higher than the 2018 midterm cycle.
Political action committees have spent $827 million on ads for the general election, compared with $131 million among individual candidates.
The Ad Council Research Institute and MTV Entertainment Studios unveiled initial findings today from a joint research project that is designed to unpack voting attitudes and perceptions among younger
Millennials and voting-age Gen Z Americans.
Disney's Hulu can be picky about what political ads it wants -- or not wanting them at all. TV stations are a different situation.
"Companies that make false claims about anonymization can expect to hear from the FTC," Kristin Cohen, acting associate director for the division of privacy and identity protection, writes.
As of March, "Face the Nation," "Meet the Press" and "This Week" are all averaging 3 to 3.5 million viewers and have been for years, regardless of who is booked.
Brands that promote their loyalty programs on social media likely will encourage more interactions with customers.
Twitter ranked highest for journalists conducting work-related tasks, but scored only 13% among social platforms where the general public receives news. Politically, Facebook was much more popular
among journalists with a right-leaning vs. left-leaning audience, while Instagram was two times as popular for journalists with a left-leaning audience. Twitter ranked more equally as a top news site
among journalists on both sides of the political spectrum -- coming in at 75% with a left-leaning audience and 66% with a right-leaning one.
In the world of politics where profit doesn't come from financial gain, going beyond the plurality is the only way to ensure success. Edith Jorge-Tunon from the Republican State Leadership Committee
helps analyze why reaching a plurality in corporate America can be considered profitable, but doesn't quite cut it in most political systems today.
We can recognize and engage with media bias and overcome our own preconceptions to become better participants in civic society.
Traditional linear TV-focused political advertising continues to underdeliver large segments of voters, according to a survey by MiQ, a programmatic media company. In a survey of "hundreds" of
political advertisers, MiQ said, "both Republican and Democratic advertisers missed between 25% and 40% of potential voters through their existing strategies, more than enough of a gap to make a huge
difference in races with little to no margin for error."
Among research findings: fake news matters, but its impact varies by topic.
The authors of a study that found Gmail is more likely to block conservative emails as spam have disputed claims by Republicans of deliberate bias.
MoffettNathanson Research projects that the major four U.S. broadcast networks will sink 2% to $14.7 billion, with national cable networks 0.5% lower, to $28.8 billion this year.
Conservative-leaning TV news stations and networks are coming clean with how they feel about the monetization of news as billions of political ad dollars -- destined to hit record amounts this year
-- are poured into TV stations.
According to a new Ipsos study, two-thirds of Americans are likely to vote for candidates who support passing a law legalizing abortion to replace Roe if SCOTUS strikes it down.
When including all media platforms -- local broadcast, local cable/satellite, radio, digital and OTT -- Kantar projects political advertising could total $8.0 billion this year -- up from $7.8
billion in an August 2021 projection.
Some consumers thought they may have been shadowbanned because of pressure from advertisers to suppress certain content.
"It's axiomatic that viewers' regularly watched news brands align with their personal world view," says Brand Keys' Passikoff.
Consumers are growing tired of the focus on brand values, a new study finds. Fifty-six percent of shoppers are still likely to buy from brands that don't represent their beliefs, Clarus Commerce
The Republican party's kibosh on future presidential debates is ironic, given how important free speech is to its members. Misinformation, not so much.
"The vast majority of the sites spreading election misinformation a year ago have continued to promote the narrative that the election was not legitimate, while defending, downplaying, or redirecting
blame for the riot," NewsGuard's analysts note in the new report.
81% of the 113 U.S. websites known to have spread election misinformation following the 2020 presidential election still do, according to NewsGuard, a media watchdog.
Other most-read columns of the year included a "Big Fat Idiot," "The Media Optics Of The Capitol Insurgency," the "Talibrand," and "The Decline Of Western Civilization (In Two Simple Charts)."
The research is based not on what people say in surveys, but on their behavior, the authors write.
In 2022, political advertising will hit another record total for broadcast TV -- totaling $3.8 billion for the midterm elections vs. $3.05 billion in 2018, BIA Advisory Services says.
Political advertising is predicted to break more records next year, all of which will bolster local TV.
The "Platform Accountability and Transparency Act" would require social platforms with at least 25 million monthly users to share data with university-affiliated researchers -- provided their research
projects have been approved by the National Science Foundation.
The study from Ipsos MORI also finds that "media" overall is among the least trusted institutions, just behind political ones.