CTV continues its climb from promising newcomer to indispensable campaign weapon, but broadcast TV still rules.
How a handful of brands -- Fenty, Calvin Klein, Converse, Levi's and MAC -- still stand out with Pride.
Researchers have long known about a phenomenon called the hostile media effect — the perception by people that the media is prejudiced against them. But researchers are now studying what they
call the hostile misinformation effect — the impact of ideology on targeting, Nieman Lab reports. The researchers write, “we find clear support for a hostile misinformation
effect, as citizens believe their own political party was much more targeted than the political opponent.”
There are significant reasons to buy news content -- "meaning advertisers who avoid news scenes altogether are leaving money on the table."
Black men who voted for President Trump in 2024 and Joe Biden in 2020 are unhappy with Trump and also with mainstream news media, a focus group has determined, Huffington
Post reports. They now largely get news from nontraditional outlets and independent creators on YouTube and
other platforms. They are frustrated with the economy and gas prices.
Almost a third of U.S. adults — some 31% — often avoid stories about President Trump, according to a new poll by the Media Insight Project survey, Associated Press reports. Of
those surveyed, 38% of Democrats and 38% of independents avoid Trump stories, compared to 17% of Republicans. Among all groups, many sometimes avoid such coverage.
It was a bumper sticker I spotted on a truck in my town the other day. "I grew up in a place called America," it said, implying it no longer existed. Depending on how old you are, you may or may not
agree.
Conservative Republicans and liberal Democrats seek depth, but moderates not as much, a study by Pew Research Center from the Pew-Knight Initiative finds.
Americans who spend at least five hours a day on social media are more likely to feel their views are heard, according to a study of 20,000 Americans by Gallup and the Charles
F. Kettering Foundation, The Washington Post reports. But they are also more open to political violence and less supportive of democracy.
Some 40% of purchases are still value-driven, and Republicans are nearly as likely as Democrats to shop that way.
More than a third of U.S. adults say they have boycotted a brand for social reasons.
When courts dismiss lawsuits against researchers, when facts prove stubborn, and when criticism persists, the next lever is intimidation.
U.S. consumers ages 18-29 are using TikTok more than any other social-media platform - overtaking competitors YouTube, Facebook and Instagram for the first time, according to a survey conducted by
Pew Research Center.
A majority of voters (56%) say Trump has exceeded his authority as president. And most (51%) also believe he acts more like a "fascist dictator" than a "strong president."
Teens typically use words like "biased," "boring" and "bad" to describe journalists, the News Literacy Project reports.
Politics aside - or implied - that's how new research from "everything-in-between" agency Bailey Lauerman divvies America up with implications for brands, as well as voting.
Republicans are less trusting than Democrats, and older people are more trusting than young Americans.
New research suggests that as companies disclose less, mistrust increases.
OpenAI is testing political bias in ChatGPT and its models' ability to remain objective by mirroring real-world uses. About 500 prompts spanning 100 topics and various political slants were used to
determine whether bias exists, under what conditions it emerges and what it looks like.
DTC cost-per-thousand viewer pricing is 35% higher than averages for all ad categories, particularly among streaming/CTV platforms, according to analysis by Guideline, a media research company.
Reports indicate that the firm has undertaken a massive study for Israel and is poised to win a U.S. contract to poll Americans on vaccine views.
"Welcome to the new age of decision dominance" reads a tag used by Aaru, the researcher partnering with IPG to create an agents-based studio simulating human responses to ads, media and other campaign
variables.
Walmart, Conagra, and General Mills face high exposure. But for food stamp users, the losses may be life-threatening.
In a new study from Mediaocean, 72% of media and marketing execs said they believe generative AI is "the most important consumer trend," followed by streaming and social media video platforms at 51%.
With our addiction to entertainment, we are cutting ties to reality and replacing them with a manufactured reality.
As part of its ongoing research into the "New America," Ipsos has just released a report on the "American Dream" -- past, present and future. Hint: Its meaning is in the eye of the beholder.
"Grok for Government" aims to shape xAI's commercial products such as Grok 4 and Deep Search for government use, including custom AI models for national security and research customers.
Choosing between low-priced or American-made products, 39% of shoppers mostly value affordability, a feature associated with imports.
Selzer reported a poll in the "Des Moines Register" that showed Donald Trump losing Iowa by 3%.
There is some crossover--adherents to both parties watch the major news networks. But Democrats have a wider range of news sources.