Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "politics"
- The study from Ipsos MORI also finds that "media" overall is among the least trusted institutions, just behind political ones.
- Pew's analysis covers areas including privacy, on-platform abuse and Republicans' and Democrats' differing views on Twitter's major issues and overall impact on democracy.
- A massive study of political consumers explains why Conservatives are more satisfied with their choices -- because they believe they are.
- Facebook's major rebrand to Meta is distracting. Media Matters for America, a nonprofit media watchdog, wants the public to be aware of what the Facebook Papers made clear just days ago: the social media platform puts profits ahead of ethics.
- Republican lawmakers are asking the companies for internal research related to their products' effect on the mental health of children and teens.
- An Ipsos study, however, shows ad exec trust ranks lower among U.S. consumers than worldwide.
- Former Facebook employee Frances Haugen blasted the company's practices at a Senate hearing on Tuesday, stating that the social networking service repeatedly chose profits over users' safety.
- Driving this high estimate is the use of Facebook as a fundraising tool.
- The timing of a just-released analysis of how members of Congress use social media for themselves couldn't be better, coming as they once again hear testimony from one of their personal favorite platforms: Facebook.
- Nearly half of consumers say they're "unlikely to buy products or services from companies not aligned with their political views."
- MotivBase, whose clients are leading national marketers, says it is "teaching people to ask not 'What are people saying?' but 'What do they mean?'
- Researcher Ipsos says "recency bias" is a factor, but notes the significance of 9/11's endurance among consumers.
- National news is at a 58% trust level, down from 76% in 2016. The best results are from local news outlets.
- Kantar notes that its estimate is a more conservative industry number, "not quite as dramatic as other forecasters." Still, Kantar says broadcast TV will sharply climb to $3.8 billion, with cable TV and satellite reaching $1.4 billion; digital media, $1.2 billion ; radio, $215 million; and OTT/connected TV, $1.2 billion.
- A new report shows the number of Republicans who believe in protecting freedom of information has risen 10%, while 65% of Democrats now support the government's involvement in restricting misinformation online.
- U.S. political advertising spending in the 2022 midterm elections will near record totals of the presidential race.
- Coming back from a self-imposed news blackout during an "off-the-grid" family vacation last week, the first thing that struck me was how utterly predictable the dumbfounded reaction of the U.S. news cycle can be when it comes to inherently predictable events.
- "While we agree that Facebook must safeguard user privacy, it is similarly imperative that Facebook allow credible academic researchers and journalists like those involved in the Ad Observatory project to conduct independent research that will help illuminate how the company can better tackle misinformation, disinformation, and other harmful activity that is proliferating on its platforms," three Senate Democrats say in a letter sent Monday to Facebook CEO Mark Zuckerberg.
- Trust in Joe Biden's media brand has slid from his initial post-election bounce, but remains above water with more than half of Americans surveyed this month by Brand Keys indicating they trust his brand.
- Although traditional TV platforms will decline this year, local TV stations' digital efforts will make some gains.
- More than half of Americans have observed a rise in fake and/or "toxic" user-generated content on social media since the COVID-19 pandemic began in March 2020, and much of it is causing "trust issues" with brands they see adjacent to it. That's the finding of a study of 1,000 Americans familiar with the definition of user-generated content that were surveyed by customer experience management firm Telus on June 7 using Pollfish.
- Moore has joined a task force to help the government determine how it can use data on U.S. citizens to train and support AI models, helping the U.S. better compete with China and Russia.
- I only ask because I'm growing weary of the harangue of Fox News "media relations" execs kvetching when I express my views that advertisers are culpable in all the damage the network does because they provide the financial support for Fox News to do it.
- The "Donald Trump" brand's value has fallen since the former president was voted out of office, accelerating a trend that began when he first began running for president, according to the latest data from brand valuation authority Brand Keys.
- President Joe Biden's televised address to the joint session of Congress Wednesday night was viewed by 26.9 million people, making it the lowest-rated presidential address in modern history, according to data released today by Nielsen.
- Total U.S. pay TV subscriber homes dropped 7.3% in Q4 2020 -- the fifth in a series of consecutive 7% quarterly declines.
- Citing a "healthier-than-expected recovery" of the U.S. economy, coupled with "the significant impact of fiscal stimulus," GroupM updated its U.S. advertising outlook for 2021, calling for total ad spending to expand more than 9% over 2021, or nearly 15%, after factoring out the impact of 2020's political advertising boom.
- While Fox News Channel remains the dominant source for political news among Republicans, especially conservative ones, newer TV news rivals Newsmax and OAN (One America News) have made significant inroads. According to a new study released this morning by the Pew Research Center, 43% of Americans overall got news from Fox News in the past week, while only 10% got it from Newsmax and 7% got it from OAN.
- Nearly two-thirds of ad execs agreed with social media platforms' decisions to ban or restrict former President Donald Trump's account, and many are putting their money where their mouths are, according to new research from Advertiser Perceptions.
- In the wake of a pandemic-disrupted year and declining ad business, just one of the six major TV platforms saw an uptick in ad dollars in 2020: local TV stations' advertising.
