New research shows that Gen Z mistrusts and rejects almost every institution. But they demand brands take a stand on key issues.
Google DeepMind researchers released a report that warns misuse of AI in "mass production of low quality, spam-like and nefarious synthetic content" may promote distrust of all digital information.
It's fair to say that Biden didn't have his best performance during 2024's first presidential debate, but that doesn't mean he should quit. Predictive analytics don't support that outcome.
A new 2023-24 estimate projects political ad revenue will rise to $10.7 billion - up from an earlier estimate of $10.2 billion, according to AdImpact. This would show 19% growth over the 2019-20
period, when political ad revenue totaled $9.02 billion.
The Google Political Content Policy now has new settings and policies for digitally manipulated or synthetic content in audio, pictures, and videos, as ad platforms and agencies release partnerships,
services and technology to support campaigns.
The study comes a week before the first debate between President Biden and ex-President Trump next Thursday on CNN.
The latest rankings from Harris Poll show how deeply inflation and politics are eroding corporate reputation.
A poll found 11% of likely voters find the media very trustworthy and 32% find it somewhat trustworthy - and voters trust the Supreme Court but not Congress, The Center Square reports.
"The unique feeling proposition is 'Free Palestine,'" says The Heart Monitors' Jon Bond. "That's the Big Idea. It's about freedom for the oppressed. And that's very hard to counter."
About 40% of people in the United States said they wanted a stronger leader to break the rules.
Not surprisingly, Americans perceive Liberals as being depicted more positively and garnering much more exposure than Conservatives. Other media disparities abound.
"If your team is in power, you feel a little bit more confident about the economy," Ipsos data journalist Sarah Feldman explained during the team's fist monthly election tracker briefing of 2024.
There's a big difference between people who want a good outcome versus those who dread a bad one.
A new analysis from Collage Group points to a 364% increase in the multiracial population in the last ten years.
The Winterberry Group Thursday released its 2024 outlook for U.S. advertising, marketing and data spend. It looks at online and offline channels and the business drivers and trends behind the data.
The global restrictions will take effect by early 2024 in time for elections in the U.S., India and South Africa. Google said it would use AI more to serve voters and campaigns related to these
elections.
With Amazon, the focus is on product reviews, while for Microsoft, it's about reliably sourcing election information.
That's the first line in a just-released global trends report from Ipsos. It's also the first time I ever received a press pitch using the term, but it seems especially apt as we head into what will
be the bumpiest political news cycle in the history of bumpy news cycles.
Heading into next year's election, only 38% of U.S. adults "closely follow the news," according to a 2022 Pew Research study, with 18-29 viewers sinking to 19%.
Google will generate $170.87 billion worldwide in net digital ad revenue in 2023 worldwide, Insider Intelligence estimates - up 6.5% vs. last year, giving it a 28.4% share of the worldwide digital ad
market and an estimated,organic search share of 90%.
Consumers feel they have little control over how their personal data is used by companies or the government, Pew Research Center reports.
A new report focuses on the fast-growing -- and changing -- economic power of the U.S. Latino market.
The wisdom of crowds theory says that if you total people's insights, the combined wisdom of the crowd will render forecasts that are close to actual outcomes.
As opaque as dark money is in paid media, what's its influence in the biggest part of the political campaign mix: earned media?
Rankings come at a time of shifting social and political landscapes, and a 37-count, first-time federal indictment of former U.S. President Trump.
Google, Microsoft, and OpenAI have restricted access to their generative AI chatbots and technology in Hong Kong due to fears of how China's influence will impact the ability to maintain an open
internet.
New research from GWI finds that despite widespread chatter about the "DEI backlash," 70% of Americans say it's important.
Marketers need to know that moral outrage on social media often doesn't mean what they think it does, according to new research from Northwestern University.
In the most purple of purple states, conventional wisdom holds that Pennsylvanians' geography determines their politics. The Shapiro campaign threw out that old map. As media and digital consultants
Roy Temple, Vice President of Digital, and Nathan Nye, Partner, at GPS Impact, explain, the campaign used extensive research and data analysis to identify areas with a higher density of historical
ticket splitters. And then served them a message laser-targeted to cut through the noise. It allowed them to invest more heavily in digital persuasion, run non-traditional Democratic messaging, and
outperform 2022 in key Republican strongholds.
No candidate this cycle brought such native mastery, authority and authenticity to social channels than Pennsylvania Senatorial candidate John Fetterman. But how does that talent scale into a full
state campaign operation, rapid response to attacks and opportunities, and a massive partner program that helped fund campaigns across the country? Fetterman's Digital Director Sophie Ota explains how
they built a social infrastructure around one man's resonant voice that could scale into a real-time 24/7 messaging machine.