Roughly 75% of Americans feel press freedom is extremely or very important for society’s well-being, according to a new study by the Pew Research Center, the Associated Press reports. But 50%
support government restrictions on reporting in certain instances — for example, to protect national security. But many respondents say it is never acceptable to revoke the broadcast license of
a news provider. About 70% of Americans believe the Trump administration and the U.S. news media have a very or somewhat bad relationship.
TV advertising for the midterm elections is increasingly focused on the data-center industry, according to new research from AdImpact. To date, there have been 15,000 airings related to data centers
totaling $7.6 million. In July alone, research tracked 5,100 ads across political advertisers (candidates and political groups), with August rising to 7,100 and 31 advertisers.
A new Reuters/Ipsos study shows that a bipartisan majority of Americans support more government rules for social-media companies. Of the consumers surveyed in the six days ending August 3,
61% said social-media firms need stronger oversight, including required age-verification tools. This included 71% of Democrats and 62% of Republicans. But support from independents was lower because
many are unsure where they stand.
New chief hopes 14% increase in ad spending can help remind stressed-out shoppers of brand value.
Mark S. Robinson spent 45 years watching Black execs change marketing. As current events erase that past, he has created a powerful archive.
Trump claims credit for the retailer's summer rollbacks -- a reversal from May, when he told Walmart to "eat the tariffs" instead.
Interestingly, they are all publishers that would be characterized as right-wing: The Daily Caller, The Washington Examiner and National Review.
As marketers go all-in on America250, Ipsos reveals a patriotism paradox: Brands are ignoring the values that actually unite us.
CTV continues its climb from promising newcomer to indispensable campaign weapon, but broadcast TV still rules.
How a handful of brands -- Fenty, Calvin Klein, Converse, Levi's and MAC -- still stand out with Pride.
Researchers have long known about a phenomenon called the hostile media effect — the perception by people that the media is prejudiced against them. But researchers are now studying what they
call the hostile misinformation effect — the impact of ideology on targeting, Nieman Lab reports. The researchers write, “we find clear support for a hostile misinformation
effect, as citizens believe their own political party was much more targeted than the political opponent.”
There are significant reasons to buy news content -- "meaning advertisers who avoid news scenes altogether are leaving money on the table."
Black men who voted for President Trump in 2024 and Joe Biden in 2020 are unhappy with Trump and also with mainstream news media, a focus group has determined, Huffington
Post reports. They now largely get news from nontraditional outlets and independent creators on YouTube and
other platforms. They are frustrated with the economy and gas prices.
Almost a third of U.S. adults — some 31% — often avoid stories about President Trump, according to a new poll by the Media Insight Project survey, Associated Press reports. Of
those surveyed, 38% of Democrats and 38% of independents avoid Trump stories, compared to 17% of Republicans. Among all groups, many sometimes avoid such coverage.
It was a bumper sticker I spotted on a truck in my town the other day. "I grew up in a place called America," it said, implying it no longer existed. Depending on how old you are, you may or may not
agree.
Conservative Republicans and liberal Democrats seek depth, but moderates not as much, a study by Pew Research Center from the Pew-Knight Initiative finds.
Americans who spend at least five hours a day on social media are more likely to feel their views are heard, according to a study of 20,000 Americans by Gallup and the Charles
F. Kettering Foundation, The Washington Post reports. But they are also more open to political violence and less supportive of democracy.
Some 40% of purchases are still value-driven, and Republicans are nearly as likely as Democrats to shop that way.
More than a third of U.S. adults say they have boycotted a brand for social reasons.
When courts dismiss lawsuits against researchers, when facts prove stubborn, and when criticism persists, the next lever is intimidation.
U.S. consumers ages 18-29 are using TikTok more than any other social-media platform - overtaking competitors YouTube, Facebook and Instagram for the first time, according to a survey conducted by
Pew Research Center.
A majority of voters (56%) say Trump has exceeded his authority as president. And most (51%) also believe he acts more like a "fascist dictator" than a "strong president."
Teens typically use words like "biased," "boring" and "bad" to describe journalists, the News Literacy Project reports.
Politics aside - or implied - that's how new research from "everything-in-between" agency Bailey Lauerman divvies America up with implications for brands, as well as voting.
Republicans are less trusting than Democrats, and older people are more trusting than young Americans.
New research suggests that as companies disclose less, mistrust increases.
OpenAI is testing political bias in ChatGPT and its models' ability to remain objective by mirroring real-world uses. About 500 prompts spanning 100 topics and various political slants were used to
determine whether bias exists, under what conditions it emerges and what it looks like.
DTC cost-per-thousand viewer pricing is 35% higher than averages for all ad categories, particularly among streaming/CTV platforms, according to analysis by Guideline, a media research company.
Reports indicate that the firm has undertaken a massive study for Israel and is poised to win a U.S. contract to poll Americans on vaccine views.
"Welcome to the new age of decision dominance" reads a tag used by Aaru, the researcher partnering with IPG to create an agents-based studio simulating human responses to ads, media and other campaign
variables.