The Weather Channel has a +49 "trust" score, followed by the BBC, +26; PBS, +25, and ESPN, +24. YouGov says these outlets' results are similar to a year ago. Among major TV networks, "net" trust
scores are: NBC at +16; CBS (+16); ABC (+13); CNN (+8); MSNBC (+6); CNBC, (+6); Fox Business (+2); Fox News Channel (+0); and Newsmax (+0). OAN posts a negative (-2).
Key reach metrics for ABC, CBS, and NBC for persons 18 and up are at 46%, 41% and 41% respectively, as of Q2 2024 -- down from 70% to 75%, respectively, while Fox is at 34%.
The study comes a week before the first debate between President Biden and ex-President Trump next Thursday on CNN.
Advertisers are down 23% in the first 4 months of 2023, per an analysis seeking to quantify performance during Chris Licht's tenure as CNN CEO.
There are significant differences in news preferences among registered voters, both for TV and online sources.