Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "cord-cutting"
- Key reach metrics for ABC, CBS, and NBC for persons 18 and up are at 46%, 41% and 41% respectively, as of Q2 2024 -- down from 70% to 75%, respectively, while Fox is at 34%.
- DirecTV is offering savings on its monthly subscription if viewers are no longer interested in local TV station content - particularly local TV news content.
- U.S. TV consumers are now spending on average $120 every month on total legacy pay TV and streaming services fees, according to research from Fox Corp's streamer Tubi.
- Cord cutters and cord nevers are pegged to reach 144 million, versus 121 million pay-TV subs, this year, forecasts Insider Intelligence.
- U.S. Hispanics can find a broader range of programming through a connected device such as a smart TV.
- Although there has been much analysis of expanding ad-supported streaming platforms, consumer spending on streamers -- subscription fees -- keeps rising.
- Amid tense negotiations and the blackout of networks/stations, Charter and Disney are each aggressively pushing alternatives for video consumers left in the lurch as the new fall TV season is about to start.
- With 75% of growth in video hours on CTV devices from smaller platforms, YouTube is the only one of the top six platforms that has grown share with a leading 28% of total video hours vs. 24% a year ago.
- U.S. syndication programming and advertising continues to show weakness. So where does it go from here?
- That's up from just 22% two years ago, and sends a signal of just how fragmented the TV universe has become. It also raises new issues about what "connectivity" means in a digital-only media universe.
- TV stations and other platforms have "less and less quality programming, as legacy media companies now launch all their new shows direct to streaming," says Richard Greenfield, media analyst at Lightshed Partners.
- Streaming services as a share of U.S. homes are now at 82% in Q4 2022 -- up from 81% in Q3, according to research from HarrisX and MoffettNathanson Research -- vs. 79% in the year-ago Q4 period.
- Steep cord-cutting by pay TV subscribers in in Q3 continued at nearly the same rate as in the second quarter -- down 6.2%, according to MoffettNathanson Research estimates.
- Walt Disney just revealed the possibility of a more difficult near-term future where unsteady, steep losses from its D2C businesses could affect the whole company.
- MoffettNathanson, analyzing Nielsen results, says cable TV networks have declined 32%. Broadcast was down 39% this past July, due to comparisons to July 2021. Looking over a two-year period, broadcast is down 18% in July.
- These consumers tend to be more averse to traditional advertising than older demographic groups.
- Virtual pay TV subscribers grew 17% in Q1 to 14.9 million, while total pay TV business sank 5.1% YOY to 81.05 million, MoffettNathanson Research found. Total traditional subscribers (sans virtual) -- cable, satellite, and telco -- amount to 66.2 million, down 9% from a year ago -- a loss of 1.9 million subscribers.
- A study released by MoffettNathanson Research and produced by HarrisX says the second-biggest reason to leave pay TV is that "all the shows I currently watch are available on streaming services."
- Nielsen says "almost half of the TVs in U.S. homes today (44%) are no longer reliant on cable or satellite boxes for content" and finds there are an average of 2.3 TV sets in all U.S. TV homes -- around 286 million. Total TV households, as of November 2021, total 122.4 million.
- Estimates are that U.S. broadband-only homes will rise 42% to 54 million in five years from its current level of 38 million.
- Some 64% of 18- to-44-year-olds in TV homes have a pay TV service, while nearly 80% of older TV households with 45+ do.
- Adding to the 42% decline for the Summer Olympics, MoffettNathanson says all sports have taken ratings hits. And there could be more to come, especially if two big NFL TV partners move games to their respective new premium streaming platforms.
- In an effort to understand the actual net cost tradeoff for Americans shifting to streaming services vs. cable TV subscriptions, Versus Reviews conducted a nationwide survey asking streaming service subscribers in each state to estimate the difference between their monthly streaming service and cable TV bills, and then published them as state averages. That it found, was quite a range -- from a monthly loss of $26.42 for households in West Virginia to a monthly saving of $4.60 to households in New York State.
- The media research company estimates this year will see a 4.7% decline in addressable TV homes to 57.6 million.
- Total U.S. pay TV subscriber homes dropped 7.3% in Q4 2020 -- the fifth in a series of consecutive 7% quarterly declines.
- AT&T had a net loss of about 3.26 million subscribers across its four pay-TV services, on top of a combined loss of nearly 4.1 million in 2019. Hulu + Live TV added 800 million, but vMVPDs' overall growth slowed.
- Pandemic-driven, at-home TV consumption went in two different directions last year. Digital video continued to see rapid gains.
- Nearly 60% of TV advertisers are making less traditional TV upfront commitments for 2021.
- Spurred by Zoom's removal of data limits across its platform on Thanksgiving Day, U.S. broadband usage surged vs. Thanksgiving 2019, according to estimates released today by OpenVault.
- Cord-cutting in the U.S. slowed in Q3 for traditional and virtual pay TV providers to a 4.6% decline and 89.6 million subscribers. But steeper declines could resume in future periods.
