Pay TV Declines To 71% Of U.S Homes, Older Demos Remain Loyal
- by Wayne Friedman , October 26, 2021
Although traditional pay TV systems have been severely impacted by cord-cutting, legacy cable, satellite, telco and virtual services still command 71% of TV households, according to new research from Leichtman Research Group.
That said, this number is down from 82% in 2016.
One additional motivation for the decline is consumers …
2 comments about "Pay TV Declines To 71% Of U.S Homes, Older Demos Remain Loyal".
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Wayne, don't forget that there are milllions of homes that get their TV via over-the-air reception---about 14% of all TV homes--per Nielsen.
Thank you Wayne, for including details on the survey, sample size, etc. That's more than other trades are doing, and we researchers appreciate this helpful information!