Search results for "time shifting"

• 2020 Recorded More Viewing Time, But Fewer Viewers
  Pandemic-driven, at-home TV consumption went in two different directions last year. Digital video continued to see rapid gains.
  February 11, 2021  Tags: connected tv, cord-cutting, data, digital, digital content, media measurement, research, smartphone, time shifting, tv, video
• Major TV Broadcast Networks See Double-Digit Viewing Declines, News Networks Soar
  The top four networks collectively are down 17% in Nielsen-measured average prime-time viewers and 23% in average prime-time 18-49 viewers. CBS is 22% lower to 5.6 million, while NBC is down 20% to 5.0 million, ABC is down 13% to 4.5 million and Fox is 10% less to 4.2 million.
  December 18, 2020  Tags: media measurement, metrics, news, ratings, research, sports, television, time shifting
• Nielsen Adds National, Local Ad Spend By Advertiser To Top-Ten Lists
  Nielsen is adding ad spend by advertiser across national/local TV and Spanish-language national/local TV to its publicly disclosed top 10 TV-related lists. The top five biggest national TV advertisers in October are Procter & Gamble, Berkshire Hathaway, Amazon, General Motors and Progressive. The top five local TV advertisers for the month are Joe Biden for President, Toyota Motor Corp., the House Majority PAC, General Motors and the Democratic National Committee. The top two Spanish-language national TV advertisers are P&G and Verizon.
  December 16, 2020  Tags: ad spending, advertising, data, nielsen, politics, research, television, time shifting
• Fewer Broadcast Prime-Time Shows With 10 Million-Plus Viewers This Season
  Analysis of longer time-shifted availability of network prime-time shows up to a week after the initial first airing may not be helping TV networks much.
  November 18, 2019  Tags: football, media measurement, metrics, research, television, time shifting
• Which TV Shows Accrue The Most Time-Shifted Ratings, By Programming Genre
  While live-plus-same day and/or live-plus-seven days of time-shifted viewing are the coin of network TV's advertising realm, Nielsen has published an analysis making the case for much longer windows of playback viewing -- upwards of 35 days.
  October 7, 2019  Tags: cmmr, nielsen, ratings, television, time shifting
• Virtual Pay TV Services 'Use' Down Versus A Year Ago
  Overall, TiVo says live TV still sees the strongest results from viewers. Two of the better-performing vMVPDs are Hulu with Live TV, which is 3% lower in "use," and Sling TV, down 7%.
  September 10, 2019  Tags: digital, research, subscriptions, television, time shifting, video