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Search results for "connected tv"
- Retail brands are moving aggressively toward digital channels, while tech and finance firms are doubling down on performance marketing.May 29, 2025 Tags: ad spending, advertising, automotive, cmmr, connected tv, digital, financial services, health care, influencer marketing, media measurement, nielsen, performance marketing, pharma, research, retail, technology, tourism, travel
- New Street Research modeled Netflix's fill rate at around 45% for 2025 - expected to rise to 70% in 2026 and 90% in 2027. "At that point it slows to modest annual increases, eventually reaching 95% in 2030."May 16, 2025 Tags: ad inventory, advertising, connected tv, netflix, research, streaming, television, upfront
- Search, display banners, streaming and CTV dominated local digital budgets last year, with Borrell Associates estimating the combined sectors will hold 78% of digital and 57% of total local advertising within three years.May 15, 2025 Tags: ad spending, amazon, budgets, canada, connected tv, data, digital, display, google, instagram, linkedin, local media, local search, meta, microsoft, paid search, research, revenue, search, social media, streaming, television, tv, video
- Ad recall and viewer engagement have reached new lows in today's second-screening landscape.April 30, 2025 Tags: addressable tv, advanced tv, apple tv+, cable tv, cmmr, connected tv, ctv, directv, fubotv, google tv, itv, linear tv, mobile, programmatic tv, tv, tv everywhere
- YouTube had a leading 21% share of streaming minutes in 2024. Compared to just FAST platforms, YouTube is far ahead in streaming minutes, followed by Tubi with a 4% share and Roku with 3%.March 31, 2025 Tags: avod, connected tv, fasts, media measurement, nielsen, research, revenue, streaming, svod, television, youtube
- Four in 10 consumers have interacted with TV content to learn more about products or make purchases.
- Winterberry Group estimates investments in connected commerce and technology stacks will drive U.S. ad, marketing, and data expenditures to $585 billion.January 30, 2025 Tags: ad campaign, ad performance measurement, ad spending, ad technology, advertising, ai, artificial intelligence, connected tv, ctv, ecommerce, marketing, media buying, performance marketing, research, search, search marketing, social media, television
- An accelerated push for more measurable results has surfaced as platforms become increasingly fragmented. It makes me wonder if this will drive up prices.January 16, 2025 Tags: ad performance measurement, advertising, connected tv, iab, media buying, paid search, performance marketing, research, retail, search, television
- Although ad-supported streaming and digital platform businesses continue to show gains, a GfK study for the TVB says, ad-free streaming platforms are still a big part of the streaming marketplace.January 16, 2025 Tags: ad spending, advertising, audio, connected tv, digital, digital-out-of-home, display, gaming, linear tv, paid search, podcasts, research, streaming, television, video
- Broad brand awareness and personalized outreach not only capture attention but also build trust.December 23, 2024 Tags: attention, awareness, brand image, cmmr, connected tv, data, journalism, marketing, media buying, media measurement, omni-channel marketing, personalization, retail, social media, television, trends
- Four-fifths of CTV/OTT advertisers said streaming's value is greater than or equal to that of prime-time TV.
- Made for Advertising in connected television apps waste budgets in a trend that continues to rise.October 14, 2024 Tags: ad exchange, ad fraud, ad spending, advertising, amazon fire, apps, connected tv, consumer experience, data, data management, impressions, programmatic, research, roku, samsung, smart tvs, television, web sites
- Democrats index at 93 for political ad attention, with Republicans 2% higher at 102. "Independents keying in on campaign ads" is "good news for both campaigns," TVision says.October 2, 2024 Tags: advertising, attention, campaigns, connected tv, data, media measurement, politics, research, television
- "Open internet" had $35 billion in estimated ad spend in 2023, with "walled gardens" at $95 billion. Does The Trade Desk have growing influence for change?September 26, 2024 Tags: ad inventory, ad performance measurement, ad spending, advertising, connected tv, data, forecast, media buying, media measurement, research, revenue, streaming, television
- Black consumers seek culturally relevant content with authentic representation and storytelling that reflects their experiences.
- Connected television took on a vibe of performance media as it matured with more ad dollars flowing into the channel despite slowing growth in the years to come.August 19, 2024 Tags: advertising, connected tv, forecast, interactive, metrics, neuromarketing, performance marketing, research, streaming, television
- Smart TVs aren't just for watching video, with half of consumers saying they use the biggest screen in their homes to stream music from a service such as Pandora or Spotify.August 5, 2024 Tags: addressable tv, advanced tv, cable tv, cmmr, connected tv, ctv, satellite tv, tv
- A new Hub Research Entertainment survey finds 53% of respondents view advertising video-on-demand services as having an ad experience that is "a lot better" or "a little better."July 31, 2024 Tags: amazon prime video, avod, connected tv, consumer, consumer experience, engagement, fast, mvpd, research, streaming, svod, television, vmvpd
- More than half of advertisers said a large, simultaneous audience is the biggest reason to buy ads in live events.
- Peacock will be the exception to projections of flat to slight growth - estimated at a 15% increase to average 15 minutes per day among users 18 and up. YouTube remains the leader overall, averaging 51 minutes per day among viewers age 18 and up . Although it will see slower growth in the next two years, eMarketer says it has staying power - and will yield a top 9.1% share by the end of 2026 for all CTV/streaming video consumption.July 9, 2024 Tags: amazon prime, amazon prime video, audience measurement, connected tv, forecast, hulu, max, media measurement, peacock, ratings, research, streaming, television, youtube
- DoubleVerify research reveals a surge in new fraud schemes and variants as a result of generative AI, The data was released at Cannes Lions International Festival of Creativity.June 17, 2024 Tags: ad campaign, ad fraud, ai, bots, cannes, click fraud, connected tv, generative ai, media buying, online fraud, performance marketing, research, search, streaming
- The top three streamers in share of time spent viewing are YouTube, Netflix and Hulu, with YouTube TV at 8% share and Amazon Prime Video at 6%. The top premium streaming platform in household reach is Netflix with a 64% share followed by YouTube at 57%, Hulu, 41%; Prime Video 34%; Max, 29%; Peacock, 23%; Disney+, 22%; and Paramount+, 21%.May 30, 2024 Tags: advertising, analytics, apps, attention, connected tv, engagement, hulu, media, netflix, research, television, youtube
- Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate's estimates, but data shows budgets were also impacted in other media.May 24, 2024 Tags: ad campaign, ad fraud, advertising, apps, budgets, campaigns, canada, click fraud, connected tv, ctv, data, data management, digital, europe, impressions, invalid traffic, ivt, latin america, mobile, programmatic, research, search, television
- One quarter of the Gen Z audience is Hispanic, making Spanish-language networks popular for younger consumers.May 22, 2024 Tags: addressable tv, advanced tv, cable tv, cmmr, connected tv, ctv, linear tv, satellite tv, tv
- The move signals just how international audience measurement is becoming due to the integration of digital and cross-platform with linear media, as well as the need for more cross-boarder collaboration.May 22, 2024 Tags: advertising, agency, audience measurement, broadcasting, connected tv, data, media measurement, ott, ratings, research, streaming, television, uk
- Viewers tend to spend more time viewing ads that appear in cinema, linear television and connected television.May 16, 2024 Tags: advertising, attention, cinema, cmmr, connected tv, content, media measurement, research, television
- The ability for AI agents to see, hear and respond to conversations will have the greatest impact for advertisers and marketers.May 14, 2024 Tags: ad campaign, ai, artificial intelligence, computers, connected tv, generative ai, google, media buying, paid search, real-time, recommendations, research, seo, technology, television, web sites
- As competitors ramp up their AVOD options for their streaming/digital platforms, growing CTV inventory is expected to "outpace demand near term," says Bernstein Research.April 25, 2024 Tags: ad inventory, advertising, amazon prime video, avod, connected tv, cpm, digital, disney+, hulu, impressions, netflix, peacock, research, streaming, television
- The spending by newcomers to national television advertising hit $1.36 billion, trade group VAB said.
- YouTube is launching a "Select Shorts" ad offering to give advertisers the ability to engage audiences across a variety of content genres by placing their ads alongside best-performing Shorts.April 18, 2024 Tags: advertising, attention, connected tv, launch, performance marketing, research, television, youtube
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tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.