Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Google's entire ecosystem is designed to maximize lifetime value by keeping users engaged, tracked and neatly packaged for advertisers, a report claims.
Ad recall and viewer engagement have reached new lows in today's second-screening landscape.
The slowdown in connected video devices is largely due to slower growth of video-enabled mobile phones, according to S&P Global Market Research, which projects streaming video-enabled smart TV sets
will continue to rise over the next four years, while streaming media players and gaming consoles will see a decline.