Advertisers are recommended to use an omniscreen strategy to reach and interact with holiday shoppers.
Google asked Comscore to examine 15 Super Bowl LVII campaigns that ran on YouTube to determine how they reach viewers who watch the ads exclusively on CTV. Here's what it found.
A study by Magna Media Trials and Samsung Ads explored Gen Z and Millennials' CTV viewing habits, and suggests search may have a connection with next-generation campaigns.
Google is testing a banner in search results that would enable users to click on an image to make a purchase. Non-paid advertising will bring awareness to products and services, but paid media will
Creating impactful television campaigns that deliver on key performance indicators meaningful to a client's business is critical these days. Fortunately, there are now great products and systems that
allow advertisers to tie television advertising directly to specific business goals. Justin Poe, Media Director at EvansHardy+Young, will share how they connected their QSR client's goals with their
television campaign to provide actionable insights and help prove what worked and what didn't.
Avocados From Mexico is building a brand in a brandless category by leveraging creative disruption on advertising's biggest stage-the Super Bowl. AFM's Associate Director of Brand Marketing &
Strategy, Kelly Burke, gives us a play-by-play of their campaign strategy.
Lexus upped its estimated June national TV ad investment by 19.2% year-over-year, with a notable 88% YoY increase during U.S. Open Golf Championship.
Intriguingly, these buyers don't rank measurement inconsistency as a top CTV challenge.
Advertisers that stay on air in the summer months have a chance to stand out amid slim declines in TV viewership.
The middle of the traditional workweek -- Tuesday, Wednesday and Thursday -- has the highest percentage of office visits in major cities studied.
About four out of five of U.S. television viewers said they like enhanced ads overall.
The effect of time-shifted viewing is notable, considering fewer households that watch TV are using set-top boxes from traditional cable and satellite providers.
Younger Gen-Zers tend to spend more time with user-generated content, but that proclivity diminishes as they age.
Does Linear Still Have An Influence In Today's Digital First Landscape? TBC's Media Supervisor, Jared Silverman, shares how marketers are still able to prove Linear TV value with the right balance
between budget and messaging across channels.
Borrell Research on Wednesday released data projecting that local advertising will experience growth of a mere 0.6% next year.
OTT spending is forecast to exceed $2 billion -- drawing strength from multiple business verticals, including political advertising. From 2022-2026, OTT will grow at a 14.3% compounded annual growth
rate, second to digital TV owned-and-operated streaming and website advertisements sold by local broadcast stations.
For a 220 years-young brand like the New York Post, innovation, adaptation, and diversification are essential. The Post Digital Network now spans print, digital, video, audio, social, television, and
commerce. Product innovation continues to be a key focus for the Post. The New York Post's Shannon Toumey, VP of Strategy and Co-Head of Post Studios, will share examples and learnings from the media
company's experimentation and testing of shoppable video as it strives for success in this emerging medium.
With high brand recognition in the furniture category accomplished, Wayfair is evolving its top of funnel strategy to align with its emerging lines like appliances and renovations. This requires a new
approach to video planning that blends branding in these new categories with efficiency. Likewise the creative has to tell more cohesive story and the metrics have to account for longer buy cycles. At
MediaPost's Fall TV & Video Summit, Lauren Sutkowski, Wayfair's senior manager, marketing, walks us through the pivot
Avocados From Mexico takes on advertising's biggest stage... the Super Bowl. AFM's Associate Director of Brand Marketing & Strategy, Kelly Burke, talks Influencers, shoppable ads like MikMak and
immersive experiences - - all part of their "brandformance" approach to innovate produce marking.
How did DTC hearing aid brand EarGo take a DRTV budget and metrics and ladder up to cable and broadcast TV buys? By recognizing the complexity of TV's impact on the purchase funnel - from the timing
of site visits to sales calls to search spikes. At MediaPost's Fall TV & Video Summit, Ben De Castro, Eargo's VP of Marketing, shares the ways in which DTC performance sensibilities were applied to a
broadening TV strategy that blended media mix modeling with homegrown attribution metrics.
The bottom 45% of TV viewers saw an average of 11 linear ads a day, or 6% of the total number of impressions.
The Olympic Games in Tokyo saw the highest TV viewership, while the NBA ruled on popular social media apps.
"This is about us providing more granular data that's available to help lean into the MMM models that CPGs and retail advertisers have leaned into during the past few years," said Asaf Davidov,
director, head of ad measurement and research at Roku.
Through the partnership, Tinuiti will gain access to the full suite of Snapchat's audience, products, and services, with the goal to drive performance business results.
A predicted 15% rise in TV advertising prices will more than offset declines in print media.
The technology provides a scorecard to identify racial bias and risk factors in content, analyzing how brands score with multicultural audiences. It was developed by Larry Adams, CEO of AI-powered
company and platform X_Stereotype.
TV ad spend on AVOD platforms is forecast to grow 43% to $11.2 billion from $7.8 billion in 2021. MoffettNathanson expects the largest component of TV advertising -- national cable TV networks -- to
remain virtually unchanged, while broadcast networks will slip a bit.
Generating revenue and increasing brand awareness are popular reasons for email campaigns, the Association of National Advertisers found in a survey of marketers.
Advertisers continued to shift their spending out of traditional linear television and into newer media channels.
The top 15 acquired programs on streaming platforms in 2021 averaged 19.62 billion minutes among persons two years of age and older.