Commentary
65% Of CTV Advertisers Upping Spend In 2023, By Average 23%
- by Karlene Lukovitz @KLmarketdaily, June 30, 2023
A new survey of agency and brand marketers involved in decision-making for connected TV/OTT advertising finds 65% indicating that they’ll increase spending in those media this year, by an average 23%.
For the anonymous survey, conducted among 151 U.S. advertising executives in March by Advertiser Perceptions for Premion, respondents were …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
