automotive
Automotive National TV Spending Dips 18% In June
- by Tanya Gazdik , July 10, 2023
Automotive national TV spending declined 18.1%
in June despite big sports buys, per iSpot.tv.
The estimated national TV spending by automakers was $128.7 million, compared to $157.2 million in June 2022. Impressions for the month rose 7% to 27.9 billion, up from 26.1 billion in June 2022.
The top five …
Just not repeating the same commercial during the couple hours of a sporting event would go a ways toward this reduction.