Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "holiday"
- TikTok was third in total ad spend -- but it slowed in November, while Facebook rebounded. Shopify revenue declined during the holidays in the food, beverage and wellness categories. according to research by Ampla Technologies.
- TransUnion released findings Thursday around global ecommerce fraud that occurred during the start of the 2022 holiday shopping season.
- More than half of consumers said they signed up for promotional emails from their favorite retailers to help stay informed about discounts and offers.
- Consumers -- especially older generations -- tend to be much less familiar with Cyber Monday than they are with Black Friday.
- More consumers plan to shop on Black Friday than on Cyber Monday and Small Business Saturday, according to Jungle Scout. Here's why shopping in stores may be a better idea this year.
- Families are using video games to better connect during the holidays, a survey finds, with 38% of respondents saying they play video games during the holidays and that video games are one of their top five family holiday activities.
- Saks, a digital platform for luxury fashion, has unveiled its latest Saks Luxury Pulse survey of luxury shoppers. The company has an exclusive partnership with Saks Fifth Avenue stores.
- U.S. consumers this year plan to cut their spending on gifts by 5.4% from last year, to an average of $613.
- More than half of U.S. consumers said they planned on spending the same amount on holiday shopping as they did last year.
- Understanding holiday app install, session and session-length behaviors can help mobile marketers be prepared, whatever the trends this season.
- The most popular activities on social media will be to visit retailers' pages and make a purchase.
- Spending on Google search ads overall grew 15% year-over-year in Q3 2022, slowing from 18% growth in the prior quarter for advertisers working with Tinuiti. Google faces a slowdown due to the uncertain macroeconomic environment, but growth stabilized in Q3 to near pre-pandemic levels.
- About two-thirds of Gen Z-ers and millennials said they'd rather look at videos instead of static images as they browse for gifts.
- Streaming video is the most-cited type of subscription for both giving and receiving, finds survey.
- More than half of consumers say they're researching holiday purchases on e-commerce and retail sites.
- A new survey finds America is in the mood to get its boo back on, with $10.6 billion in spending.
- Eighty-nine percent of Generation Z and 85% of millennial consumers said they watch video on their phones.
- The percentage of total holiday sales that happen in October shifted from 30% in 2019 to 32% last year.
- Some consumers will cut back on dining out and buying fireworks because of higher prices.
- Risks including a 40-year high in inflation will challenge marketers to set the right tone in their promotional strategies.
- Spending for the holiday is expected to reach $23.9 billion this year -- up from $21.8 billion in 2021, the second-highest year on record, according to a National Retail Federation survey.
- The retail industry had a record holiday season that included double-digit year-over-year growth in most categories, according to the National Retail Federation. Retail sales from Nov. 1 through Dec. 31 were up 14.1% over 2020 to $886.7 billion, which easily beat the NRF’s forecast and set a new record despite challenges from inflation, supply chain disruptions and the ongoing pandemic, according to Chain Store Age.
- BrightEdge, known for its SEO focus, on Monday released insights on Black Friday and Cyber Monday trends, how Google searches changed on these shopping days, and what marketers can expect in 2022.
- Given the rise in costs and shifts in media budgets, StitcherAds observed a 12% decline in ad spending from a year earlier.
- One-third of advertisers said they began their holiday promotions earlier as consumers started shopping amid worries about bottlenecks in supply chains.
- There has been a 55% increase in phishing kits imitating Amazon in October and November, Egress reports.
- Amazon's gain contrasted with the pullback in ad airings among other retailers, including Walmart, Target and Best Buy.
- Study confirms shoppers' growing commitment to mass merchandisers like Walmart or Target as their primary store, rather than conventional grocers.
- Heading into Mother's Day weekend, Ipsos has released some revealing data about the performance of, well, moms.
- This week, Whole Foods Market announced a series of virtual live cook-along events to celebrate Valentine's Day weekend at home. Thirty-six percent of consumers surveyed by Suzy plan to cook dinner at home this year, while 28% plan to order from a restaurant and 23% will dine in at a restaurant. The study was fielded on Jan. 14, 2021.
