While not likely to top last year's record, sales are expected to come close at $22 billion.
One Super Bowl ad used AI to poke fun of the concept with fake creatures and humans. BodyArmor, the Coca-Cola-owned sports drink, used AI-related lines such as "artificial flavor optimized for victory
times" and "BodyArmor knows there should be nothing artificial, because there's no substitute for real."
One in five shoppers say they are buying gifts from smaller businesses as much as possible during Q4 2023, a stat from Jungle Scout that has doubled since 2022.
The survey of holiday shoppers shows getting a discount on a product or service is the most important piece of information they want to see in an ad this holiday season. Holiday and seasonal cheer
follow.
Salesforce data shows mobile has become the remote control for shopping, said Salesforce VP/GM of Retail Rob Garf. Mobile and social have become the entry point for consumers to engage with the brand.
Whether in person or online, the National Retail Federation estimates that 182 million people will dive into the holiday frenzy.
The department store's approach is to help customers make every moment -- and every dollar -- count.
From Walmart to Nordstrom, stores say consumers are stressed about shrinking family budgets. Then why are they spending up a storm?
Both the National Retail Federation and ICSC released forecasts for the winter holidays, indicating that consumers aren't as worried as economists say they are.
Google is testing a banner in search results that would enable users to click on an image to make a purchase. Non-paid advertising will bring awareness to products and services, but paid media will
influence purchases.
Budget-minded consumers are likely to respond to holiday ad messaging that touts value.
After a pullback on back-to-school spending, new research from the consulting company reveals people want to make merry like it's 2018.
Heading into a season of iffy consumer confidence, Amazon-type events are already snaring 44% of holiday shoppers.
Forbearance is over, and 27 million people may make up to $9 billion in monthly payments.
The Toy Association reveals distinct changes as gifting expands to grown-up audiences
Thirty-seven percent of millennials have used an on-screen QR code to make a purchase from a TV ad, and 85% have made an online purchase on their mobile phones.
Fourteen percent of U.S. consumers said they had started their holiday shopping already.
New research hints at record participation, with spending expected to top pre-pandemic levels.
Streaming also ranks as the top medium for watching holiday content, per new LG Ads' survey.
'Tis the season for holiday spending predictions, with Deloitte, Gartner, Bain and Bankrate all anticipating subdued spending.
Payments on student loans this fall are set to end a suspension the Trump administration enacted during the early days of the pandemic.
Through its platform SearchIQ, BrightEdge is tracking things that impact ranking and identifying the Schema categories that matter most.
The correlation is strong: If you enjoy Christmas in July festivities, you're more likely to get a head start on holiday shopping.
Retail experts predict a record $24 billion holiday spend -- and not just because everything costs more.
TikTok was third in total ad spend -- but it slowed in November, while Facebook rebounded. Shopify revenue declined during the holidays in the food, beverage and wellness categories. according to
research by Ampla Technologies.
TransUnion released findings Thursday around global ecommerce fraud that occurred during the start of the 2022 holiday shopping season.
More than half of consumers said they signed up for promotional emails from their favorite retailers to help stay informed about discounts and offers.
Consumers -- especially older generations -- tend to be much less familiar with Cyber Monday than they are with Black Friday.
More consumers plan to shop on Black Friday than on Cyber Monday and Small Business Saturday, according to Jungle Scout. Here's why shopping in stores may be a better idea this year.
Families are using video games to better connect during the holidays, a survey finds, with 38% of respondents saying they play video games during the holidays and that video games are one of their top
five family holiday activities.