Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "holiday"
- The National Retail Federation predicts record spending on all the usual suspects: candy, flowers, cards and restaurants.
- Mobile shopping was highest on Christmas Day, driving 65% of online sales.
- The last five days of the holiday season made up 10% of all holiday spending.
- A resurgence of in-store shopping continues, while a monstrous Cyber Monday pushed weekend online sales to a new high of $41.1 billion.
- Big discounts for a variety of products, especially toys and electronics, drove this year's spending.
- Deloitte's latest forecast points to record spending but also detects a sharper focus on deal-finding.
- Kroger and Meijer pile on the price-cut meal packages, as 38% of consumers say they're shopping ahead of schedule.
- Circana reports flat sales in the first nine months, with sales expected to add 2% in the holiday quarter.
- Consumers will gather information from three to four different sources before making a purchase.
- Surveys from both the National Retail Federation and ICSC predict resilient shoppers will spend about 3% more than last year.
- Deloitte's new forecast sees an 8% gain in holiday spending. Those earning $100,000 to $199,000 say they'll spend 17% more than last year.
- Holiday shopping is projected to rise 7%, although 57% of respondents to a PwC survey describe their financial situation as strained.
- Almost a third of consumers said they'll spend less this holiday season, with Gen X and baby boomers generally planning to cut back.
- Nine out of 10 Americans said they'll spend the same or less compared with last year.
- The National Retail Federation predicts Americans will shop earlier, and drop $11.6 billion to get their ghoul on.
- Still, about a third of consumers would feel disappointed if their gift came from AI.
- "Consumers now view everything through a political lens, so the value of patriotism is more important than ever," says Brand Keys' Robert Passikoff.
- While not likely to top last year's record, sales are expected to come close at $22 billion.
- One Super Bowl ad used AI to poke fun of the concept with fake creatures and humans. BodyArmor, the Coca-Cola-owned sports drink, used AI-related lines such as "artificial flavor optimized for victory times" and "BodyArmor knows there should be nothing artificial, because there's no substitute for real."
- One in five shoppers say they are buying gifts from smaller businesses as much as possible during Q4 2023, a stat from Jungle Scout that has doubled since 2022.
- The survey of holiday shoppers shows getting a discount on a product or service is the most important piece of information they want to see in an ad this holiday season. Holiday and seasonal cheer follow.
- Salesforce data shows mobile has become the remote control for shopping, said Salesforce VP/GM of Retail Rob Garf. Mobile and social have become the entry point for consumers to engage with the brand.
- Whether in person or online, the National Retail Federation estimates that 182 million people will dive into the holiday frenzy.
- The department store's approach is to help customers make every moment -- and every dollar -- count.
- From Walmart to Nordstrom, stores say consumers are stressed about shrinking family budgets. Then why are they spending up a storm?
- Both the National Retail Federation and ICSC released forecasts for the winter holidays, indicating that consumers aren't as worried as economists say they are.
- Google is testing a banner in search results that would enable users to click on an image to make a purchase. Non-paid advertising will bring awareness to products and services, but paid media will influence purchases.
- Budget-minded consumers are likely to respond to holiday ad messaging that touts value.
- After a pullback on back-to-school spending, new research from the consulting company reveals people want to make merry like it's 2018.
- Heading into a season of iffy consumer confidence, Amazon-type events are already snaring 44% of holiday shoppers.
