Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "holiday"
- The retail industry had a record holiday season that included double-digit year-over-year growth in most categories, according to the National Retail Federation. Retail sales from Nov. 1 through Dec. 31 were up 14.1% over 2020 to $886.7 billion, which easily beat the NRF’s forecast and set a new record despite challenges from inflation, supply chain disruptions and the ongoing pandemic, according to Chain Store Age.
- BrightEdge, known for its SEO focus, on Monday released insights on Black Friday and Cyber Monday trends, how Google searches changed on these shopping days, and what marketers can expect in 2022.
- Given the rise in costs and shifts in media budgets, StitcherAds observed a 12% decline in ad spending from a year earlier.
- One-third of advertisers said they began their holiday promotions earlier as consumers started shopping amid worries about bottlenecks in supply chains.
- There has been a 55% increase in phishing kits imitating Amazon in October and November, Egress reports.
- Amazon's gain contrasted with the pullback in ad airings among other retailers, including Walmart, Target and Best Buy.
- Study confirms shoppers' growing commitment to mass merchandisers like Walmart or Target as their primary store, rather than conventional grocers.
- Heading into Mother's Day weekend, Ipsos has released some revealing data about the performance of, well, moms.
- This week, Whole Foods Market announced a series of virtual live cook-along events to celebrate Valentine's Day weekend at home. Thirty-six percent of consumers surveyed by Suzy plan to cook dinner at home this year, while 28% plan to order from a restaurant and 23% will dine in at a restaurant. The study was fielded on Jan. 14, 2021.
- Consumers changed their plans from August to November, AKi Technologies reports.
- Discounts reign as consumers' online spending sees double-digit growth, Adobe Analytics data shows.
- Websites can be built and managed by in-house engineering teams with open-source tools or third-party tools. How are you managing your website? Here are some tips.
- Research takes a higher priority this holiday season on sites including Amazon, Bing, and Google, brand and retail websites, and review sites. Video sites also give consumers a place to research products and learn how to use them
- Free shipping will be a major factor and 52% of consumers will do holiday shopping on Thanksgiving Day or later, NPD reports.
- Can performance marketing save the holiday season? After a good run with the back-to-school shopping season, advertisers are trying to find out.
- Many search marketers have geared up organic and paid-search campaigns. Data from Shopkick and research firm Suzy reveals consumers' plans for buying and trick-or-treating this Halloween.
- WARC estimates Amazon's ad business is growing 4.5 times faster than Facebook's and 63 times faster than Alphabet's. And COVID-19 will result in an added $183 billion spent online by consumers this year.
- Data from GfK and WARC shows where advertisers will spend ad budgets and where consumers plan to shop.
- All ecommerce sales, and mcommerce in particular, are expected to see accelerated growth due to consumer concerns about shopping bricks-and-mortar during the COVID pandemic.
- Location ad company GroundTruth just released research on ecommerce conversion rates and data on how in-store visits impact overall online and offline purchasing, providing Q3 ad estimates as advertisers prepare for the holidays.
- How much can you trust Google to lead you down the correct path? Google and DeepMind researchers explain how they use data and machine-learning models to predict traffic flows.
- Should the industry say goodbye to "Black Friday" and replace it with "Cyber Week" once and for all? Data suggests that this year, Cyber Monday will extend from the day after Thanksgiving through the following week, with more consumers planning to shop online rather than in crowded stores.
- The tool business landscape has been growing more and more competitive each year. With sellers like Amazon and Walmart crowding the market; Craftsman needed to come up with a strategy that put their products front-and-center with shoppers during the competitive holiday season. With a very limited budget, Craftsman leveraged influencers and social media...
- Kantar ranked the top 10 advertisers based on their share of total clicks such as click-share percentage on product-listing ads and text ads displaying for 23 Mother's Day keywords.
- Don't send B2C emails this Friday, and avoid sending emails on Easter Sunday. But that's only the beginning, an updated report implies.
- Google plans to cancel posting its annual April 1 jokes out of respect for those fighting COVID-19. It might be a lead for other brands to follow in light of the pandemic.
- With retailers like Amazon, Walmart and Target selling ad space and paid product listings on their websites, an ecommerce media strategy becomes even more important for agencies and their clientele.
- Data released this week suggests marketers may want to begin their search campaigns at least one month earlier.
- A study using innovative "chat-based" research methodology finds that nearly three in four Gen Zers are hoping for cash as a holiday gift, and this demographic does not necessarily want experiences as a gift.
- A recent analysis found that some 46% of listings featured missing information such as a phone number or hours of operation, while 51% had misspelled names, wrong addresses, or other errors. Only 3% of the listings were completely accurate.
