Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "holiday"
- Almost a third of consumers said they'll spend less this holiday season, with Gen X and baby boomers generally planning to cut back.
- Nine out of 10 Americans said they'll spend the same or less compared with last year.
- The National Retail Federation predicts Americans will shop earlier, and drop $11.6 billion to get their ghoul on.
- Still, about a third of consumers would feel disappointed if their gift came from AI.
- "Consumers now view everything through a political lens, so the value of patriotism is more important than ever," says Brand Keys' Robert Passikoff.
- While not likely to top last year's record, sales are expected to come close at $22 billion.
- One Super Bowl ad used AI to poke fun of the concept with fake creatures and humans. BodyArmor, the Coca-Cola-owned sports drink, used AI-related lines such as "artificial flavor optimized for victory times" and "BodyArmor knows there should be nothing artificial, because there's no substitute for real."
- One in five shoppers say they are buying gifts from smaller businesses as much as possible during Q4 2023, a stat from Jungle Scout that has doubled since 2022.
- The survey of holiday shoppers shows getting a discount on a product or service is the most important piece of information they want to see in an ad this holiday season. Holiday and seasonal cheer follow.
- Salesforce data shows mobile has become the remote control for shopping, said Salesforce VP/GM of Retail Rob Garf. Mobile and social have become the entry point for consumers to engage with the brand.
- Whether in person or online, the National Retail Federation estimates that 182 million people will dive into the holiday frenzy.
- The department store's approach is to help customers make every moment -- and every dollar -- count.
- From Walmart to Nordstrom, stores say consumers are stressed about shrinking family budgets. Then why are they spending up a storm?
- Both the National Retail Federation and ICSC released forecasts for the winter holidays, indicating that consumers aren't as worried as economists say they are.
- Google is testing a banner in search results that would enable users to click on an image to make a purchase. Non-paid advertising will bring awareness to products and services, but paid media will influence purchases.
- Budget-minded consumers are likely to respond to holiday ad messaging that touts value.
- After a pullback on back-to-school spending, new research from the consulting company reveals people want to make merry like it's 2018.
- Heading into a season of iffy consumer confidence, Amazon-type events are already snaring 44% of holiday shoppers.
- Forbearance is over, and 27 million people may make up to $9 billion in monthly payments.
- The Toy Association reveals distinct changes as gifting expands to grown-up audiences
- Thirty-seven percent of millennials have used an on-screen QR code to make a purchase from a TV ad, and 85% have made an online purchase on their mobile phones.
- Fourteen percent of U.S. consumers said they had started their holiday shopping already.
- New research hints at record participation, with spending expected to top pre-pandemic levels.
- Streaming also ranks as the top medium for watching holiday content, per new LG Ads' survey.
- 'Tis the season for holiday spending predictions, with Deloitte, Gartner, Bain and Bankrate all anticipating subdued spending.
- Payments on student loans this fall are set to end a suspension the Trump administration enacted during the early days of the pandemic.
- Through its platform SearchIQ, BrightEdge is tracking things that impact ranking and identifying the Schema categories that matter most.
- The correlation is strong: If you enjoy Christmas in July festivities, you're more likely to get a head start on holiday shopping.
- Retail experts predict a record $24 billion holiday spend -- and not just because everything costs more.
- TikTok was third in total ad spend -- but it slowed in November, while Facebook rebounded. Shopify revenue declined during the holidays in the food, beverage and wellness categories. according to research by Ampla Technologies.
