March 20 - 23, 2024
retail
Three-Quarters Of America Likely To Shop Thanksgiving Weekend
- by Sarah Mahoney @mahoney_sarah, November 20, 2023
Walmart toy shopper
The National Retail Federation predicts 74% of holiday shoppers plan to spring into action next weekend, the highest estimate since NRF began tracking this data in 2017. In the 2019 survey, 69% said they intended to shop the Big Weekend.
Roughly 16 million more people will be …
