Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "shopper marketing"
- There's a shared preference for ads that offer immediate value and personalized suggestions, regardless of generational differences.
- Four out of 10 people said social media platforms show too many ads while they shop.
- The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital. Shoppable video content and niche platforms are predicted as top emerging channels for growth in the future - all tied to performance.
- Holiday shopping is projected to rise 7%, although 57% of respondents to a PwC survey describe their financial situation as strained.
- Still, about a third of consumers would feel disappointed if their gift came from AI.
- Chinese marketplaces are gaining a strong foothold as inflation saps the spending power of Americans.
- Almost 100% of consumers say their favorite brands make it easy to shop, Intuit Mailchimp reports.
- Ad spending on retail media networks nearly tripled on Black Friday.
- Sophisticated retailers have vast troves of consumer data for brands, which face the disappearance of tracking cookies.
- Marketers should emphasize the value of their brands in their advertising to resonate with consumers.
- A new report from Coresight Research estimates advertising in retail media networks will hit $51.9 billion this year, a gain of 19.8%. That doesn't mean retailers are doing it well.
- Amid economic uncertainties, almost all parents said they research products and prices before they begin back-to-school shopping.
- More than a quarter of U.S. consumers said they've permanently shifted their preferences to online shopping.
- Convenience stores offer a way to engage and secure new brand buyers and identify the viability of new products, NCSolutions said.
- More consumers plan to shop on Black Friday than on Cyber Monday and Small Business Saturday, according to Jungle Scout. Here's why shopping in stores may be a better idea this year.
- U.S. consumers this year plan to cut their spending on gifts by 5.4% from last year, to an average of $613.
- The percentage of total holiday sales that happen in October shifted from 30% in 2019 to 32% last year.
- An AMA-NY study released Wednesday finds the average corporate buyer is a millennial male with changing values, and women have surpassed men among younger B2B purchasers. In fact, women make up 53% of the under-30s group and most of the under-25. Most work in traditional female sectors like retail and fast-moving consumer goods.
- Price-sensitive parents this year are looking for promotions and coupons as inflation hits a 40-year high.
- Instead of their standard search shopping campaigns, Tecovas digital team launched Google Smart Shopping on their product feed with huge success. Tecovas' Performance Marketing Manager, Paige Malloy, will share the implementation requirements for their testing; which resulted in greater efficiency, more revenue volume, and better ROAS for the western boots and apparel retailer.
- Advertising influences people's buying decisions more than the opinions of social influencers or bloggers.
- The pandemic transformed the ways consumers shop for groceries with more than 70% of US Households buying groceries online last year. What does that mean for advertisers? How do we adjust our marketing approach to capture consumers moving seamlessly between online and in-store? Head of Brand Activation, Lisa Mathison, will share how Hostess Brands has leveraged omni-channel media planning and buying to reach consumers shopping when, where, and how they want.
- As the retail landscape continues to shift, Mall Of America [MOA] shifts with it. Consumers today are looking for an elevated shopping experience, made convenient. Dive deep with MOA's v.p. of marketing, Grant Buntje, and integrated marketing manager, Sara Johnson, as they share their journey of supporting physical stores through a universal cart technology, how a Reddit thread brought it to new heights and where they're taking it next.
- Through surveys and data, Joybird found their customers wanted more inspiration and engagement when shopping to style their rooms. In response, Eric Tsai, the furniture retailer's vp of marketing & business development, shows us how they turned to a 3D planner tool on Pinterest. It enabled shoppers to click on a photo, drag it into a scene and create a customizable 3D design space; resulting in greater engagement, a 50%+ lift in AOV and an enhanced shopping experience for their customers.
- Business outcomes such as revenue are the most popular measures of ecommerce success.
- Amazon has emerged as the third-biggest digital advertising platform in the United States.
- Retail marketing specialist 84.51 did research to help food marketers prep for the 2021 holiday sales season.
- To fix this multibillion-dollar challenge, Google Cloud on Tuesday introduced Google Cloud Retail Search, a customizable onsite engine that provides recommendations and search results. It gives retailers Google-quality search on their own digital properties.
- While online shopping has changed, so have consumer expectations. They want more.
- Marketers test and optimize websites and content served by Google and Microsoft search engines only to find that consumers add items to their carts they may never intend to buy. Here's why.
