Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "shopper marketing"
- More than a quarter of U.S. consumers said they've permanently shifted their preferences to online shopping.
- Convenience stores offer a way to engage and secure new brand buyers and identify the viability of new products, NCSolutions said.
- More consumers plan to shop on Black Friday than on Cyber Monday and Small Business Saturday, according to Jungle Scout. Here's why shopping in stores may be a better idea this year.
- U.S. consumers this year plan to cut their spending on gifts by 5.4% from last year, to an average of $613.
- The percentage of total holiday sales that happen in October shifted from 30% in 2019 to 32% last year.
- An AMA-NY study released Wednesday finds the average corporate buyer is a millennial male with changing values, and women have surpassed men among younger B2B purchasers. In fact, women make up 53% of the under-30s group and most of the under-25. Most work in traditional female sectors like retail and fast-moving consumer goods.
- Price-sensitive parents this year are looking for promotions and coupons as inflation hits a 40-year high.
- Instead of their standard search shopping campaigns, Tecovas digital team launched Google Smart Shopping on their product feed with huge success. Tecovas' Performance Marketing Manager, Paige Malloy, will share the implementation requirements for their testing; which resulted in greater efficiency, more revenue volume, and better ROAS for the western boots and apparel retailer.
- Advertising influences people's buying decisions more than the opinions of social influencers or bloggers.
- The pandemic transformed the ways consumers shop for groceries with more than 70% of US Households buying groceries online last year. What does that mean for advertisers? How do we adjust our marketing approach to capture consumers moving seamlessly between online and in-store? Head of Brand Activation, Lisa Mathison, will share how Hostess Brands has leveraged omni-channel media planning and buying to reach consumers shopping when, where, and how they want.
- As the retail landscape continues to shift, Mall Of America [MOA] shifts with it. Consumers today are looking for an elevated shopping experience, made convenient. Dive deep with MOA's v.p. of marketing, Grant Buntje, and integrated marketing manager, Sara Johnson, as they share their journey of supporting physical stores through a universal cart technology, how a Reddit thread brought it to new heights and where they're taking it next.
- Through surveys and data, Joybird found their customers wanted more inspiration and engagement when shopping to style their rooms. In response, Eric Tsai, the furniture retailer's vp of marketing & business development, shows us how they turned to a 3D planner tool on Pinterest. It enabled shoppers to click on a photo, drag it into a scene and create a customizable 3D design space; resulting in greater engagement, a 50%+ lift in AOV and an enhanced shopping experience for their customers.
- Business outcomes such as revenue are the most popular measures of ecommerce success.
- Amazon has emerged as the third-biggest digital advertising platform in the United States.
- Retail marketing specialist 84.51 did research to help food marketers prep for the 2021 holiday sales season.
- To fix this multibillion-dollar challenge, Google Cloud on Tuesday introduced Google Cloud Retail Search, a customizable onsite engine that provides recommendations and search results. It gives retailers Google-quality search on their own digital properties.
- While online shopping has changed, so have consumer expectations. They want more.
- Marketers test and optimize websites and content served by Google and Microsoft search engines only to find that consumers add items to their carts they may never intend to buy. Here's why.
- Study found the pandemic accelerated the use of AR, and more than 75% of consumers believe it will become a key technology.
- Discounts reign as consumers' online spending sees double-digit growth, Adobe Analytics data shows.
- This year is projected to be the strongest year for ecommerce, with 22% growth driven by the massive shift from offline to online.
- For one, they are seeking to upgrade their homes digitally. And many consumers say they're making more sustainable choices when shopping.
- The recent surge in demand for online delivery has fueled the ascent of Instacart. Here's what this means for grocery shoppers and brands.
- Brands, retailers and manufacturers need to be aware of these sudden shifts as the crisis leads consumers to stockpile necessities while also cutting spending.
- The Lens feature will now identify more similar online products to purchase, with more than 2.5 billion objects across home and fashion Pins, according to the company.
- Microsoft Advertising has released what it is calling a product negative keyword conflicts report for shopping campaigns to ensure ads don't serve up in response to irrelevant search queries.
- Millennials are entering their prime car-buying years, according to a Placed white paper.
- For quite some time our industry has grappled a term to describe how people really shop. Omni-channel, channel-less, or post-channel.
- The center of the store has faced some challenges in the past few years, says a new report by Nielsen. That doesn't mean, though, that consumers aren't interested in center store items.
- Consumers want every interaction from brands and retailers to be quick, personalized and informative.
