Commentary
B2B Dynamics Changing Among Buyers, Men Vs. Women
- by Laurie Sullivan , Staff Writer @lauriesullivan, August 10, 2022
A study released Wednesday finds the average corporate buyer is a millennial male with changing values -- and women have surpassed men among younger business to business (B2B) purchasers. In fact, women make up 53% of the under-30s group and most of the under-25 group. Most work in traditional female sectors such …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
