Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Many people working from home find their work and personal lives are intertwined -- a trend Microsoft says accelerated during the pandemic, creating a new type of buyer, or persona it calls "the
workday consumer."
Marketers test and optimize websites and content served by Google and Microsoft search engines only to find that consumers add items to their carts they may never intend to buy. Here's why.