Rapid growth in purchases of VR/AR accessories has raised concerns over data-collection practices, as targeting user content based on facial movements may negatively impact user privacy and safety.
A new report asserts mobile app developers will abandon advertising as a business model. Here's why I disagree.
In 2022, political advertising will hit another record total for broadcast TV -- totaling $3.8 billion for the midterm elections vs. $3.05 billion in 2018, BIA Advisory Services says.
Morgan Stanley estimates U.S. box-office revenue in 2022 at $8.02 billion, down 29% from 2019's $11.4 billion take.
Soaring revenues from legalized sports betting continue to boost sports TV networks, benefitting from national TV ad marketing dollars and other revenue in closer partnerships and ownerships.
NextGen base revenue is projected to be 22% of all local TV station revenue by 2022. This will boost the relatively stagnant revenue core outlook, partly due to competitive, fast-growing,
digital-first local media.
Roku is expected to see $7.5 billion in revenues in 2025, which is 17% lower than its earlier projections, according to MoffettNathanson.
Hulu is forecast to hit $3.13 billion in 2021, with YouTube at $2.54 billion and Roku at $1.58 billion, according to eMarketer.
Firms that focus on the technology industry were especially optimistic about growth.
Criteo on Wednesday reported that Q3 revenue 2021 grew 13% year-over-year to $211 million, excluding traffic acquisition costs. The company beat consensus by $595 million, and guided Q4 2021 revenue
above analysts' estimates.
Apple changed its software to give customers more control over the data they share with apps, driving up CPMs.
It wasn't a good day for companies that rely on ad revenue. The technology industry lost billions this morning -- especially those focused more heavily on advertising.
Results this year would more than double the 15% growth rate of digital music advertising from a year ago.
Driving this high estimate is the use of Facebook as a fundraising tool.
TV's strong ad revenue growth looks to be short-lived, according to MoffettNathanson, which estimates a 6% rise for Q3 and an 8% decline in Q4. These projections do not include new premium streaming
advertising VOD platforms.
Advertising is on track to surpass $1 billion in digital music revenues this year.
Total movie consumer 2021 spending will rise to $60 billion, with streaming subscription video rising and theatrical business recovering.
Kantar notes that its estimate is a more conservative industry number, "not quite as dramatic as other forecasters." Still, Kantar says broadcast TV will sharply climb to $3.8 billion, with cable TV
and satellite reaching $1.4 billion; digital media, $1.2 billion ; radio, $215 million; and OTT/connected TV, $1.2 billion.
And YouTube now generates as much in ad revenue as Netflix does in subscription revenue.
Comscore's net loss widened from $10.4 million in the prior-year quarter to $18.5 million.
Advertising is now worth nearly five times as much as Amazon's retail business.
Despite this year's absence of a physical advertising schmoozefest, it generated half its revenues from industry benchmarking.
Against tough comparisons to the year-ago pandemic period -- when virtually all at-home media took off -- all video-game revenue inched up just 2% to $14 billion for Q2.
Although traditional TV platforms will decline this year, local TV stations' digital efforts will make some gains.
While Google and Facebook remain the world's biggest advertising behemoths, four of China's media companies now rank among the world's top 10, including TikTok owner Bytedance, which barely even
existed just a few years ago.
Fox Corp. has now finished its upfront deals at "unprecedented" business revenue levels, with 20% gains in cost-per-thousand viewer pricing for its linear TV business and higher overall revenues,
similar to other network groups.
AVOD platforms in the first quarter of 2021 hit $1.26 billion -- up nearly 70% from the same quarter a year ago.
Marketers test and optimize websites and content served by Google and Microsoft search engines only to find that consumers add items to their carts they may never intend to buy. Here's why.
TV's lower ad prices and higher available inventory enabled digital-first advertisers not only to test TV but to test some of primetime's most popular shows. Learn how testing and changing up your
media plan can capture revenue growth, greater efficiency and data points while also establishing a consistent form of measurement with OTT.
Most apps include advertising, but nearly as many also sell subscriptions -- and many add product placement and sponsorships, as well.