Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "revenue"
- TikTok is projected to increase its share of global online video ad revenues from 15% to 24%, and its Chinese Byte Dance-owned sibling app Douyin is projected to up its share from 7% to 14%.
- Long term, what's the plan for ads on local TV? Borrell Associates is estimating nearly flat results for U.S. local advertising -- up just 0.6% to $121.5 billion in 2023.
- "The advertising environment is challenged as supply chain disruptions have restricted inventory for products leading to lower advertising spend in areas," writes KeyBanc's equity research team.
- A growing number of fact-checking news sites help voters evaluate and understand the information they read. But who has the time? Consider political TV ads a starting-off point.
- Netflix is expected to pull in $700 million in ad revenue for the U.S. and Canada, rising to $1.7 billion by 2025 from its new ad-supported service set to launch by the end of this year, according to MoffettNathanson Research -- higher than previous estimates -- driven by 8 million U.S. and Canadian subscribers in 2023.
- Streaming is "not necessarily declining, but the bloom is assuredly off the rose -- it's time to pay attention," says Craig Moffett, senior research analyst and co-founder of MoffettNathanson Research.
- "I think people are going to be interested in just how big it already is as a percentage of global ad revenue already," Kate Scott-Dawkins says of GroupM's soon-to-be-released retail media report.
- Criteo, which defines its business as a "commerce media company," surveyed 251 UK retail CMOs and found 96% have a waiting list for brands who want to place ads on their site.
- Growth for this year's traditional TV and AVOD ad revenue is projected to be up just 4.3% to $84.2 billion, according to MoffettNathanson Research -- down from an early estimate of 6.5%.
- S&P Kagan estimates 2023 will sink back 10% to around $22 billion in total U.S. TV station advertising. The report also suggests ad gains will trend lower in 2024 and 2026. For the entire broadcasting industry, TV and radio ad revenue is estimated to grow 15% over 2018 to $3.49 billion for the 2022 midterm elections.
- Subscription revenues will be virtually flat at $57.1 billion from 2024-2027 due to the growth of ad-supported video options from subscription-based services as well as independent AVOD platforms, according to Digital TV Research Group.
- Why simply drop a podcast when you can build an audio media network with sponsors, a web of social influencers, and a range of discreet shows? Providence St. Joseph Health's VP of Community Engagement, Clinical and Patient Communication, Mary Renouf, discuss's how their Providence Future of Health podcast series has become a main driver not only of brand awareness and patient acquisition but the core of its educational mission, a new revenue stream and even a source of staff retention and recruitment.
- YouTube Q2 ad revenues were up just 4% -- slightly under analysts' expectations, and well below the double-digit gains of previous periods. This comes amidst other digital media hits including the first-ever revenue declines at Meta Platforms.
- The NFL launches NFL+ today, as the NFL posted another TV ad record -- surging 14% to $4.3 billion, according to Standard Media Index. NFL+ is a subscription service that includes live, out-of-market preseason games and local and prime-time regular-season games, playoffs games (phone and tablet only), among other content.
- A downturn in the economy could drive a 9.6% decline in TV advertising this year to $78 billion, MoffettNathanson Research projects. An estimate with no recession projects total TV advertising would rise 6% to $86 billion, from $81 billion in 2021. Digital media is expected to maintain growth -- but with slower gains -- during a coming recession.
- Blockthrough, a firm that helps publishers recover ad revenue otherwise lost to ad-blocking software, released research showing desktop ad blocking rose 5% in 2021, with 290 million users worldwide.
- "Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members," says Netflix COO and Chief Product Officer Greg Peters.
- Horizon tapped long-time B2B marketing exec Chris Hummel to run its new unit.
- "We expect Disney+ to monetize U.S. advertising at a faster pace than Netflix, especially given the existing bundled sales approach that Disney is utilizing in their current upfront discussions,' says MoffettNathanson senior research analyst Michael Nathanson.
- MoffettNathanson Research projects that the major four U.S. broadcast networks will sink 2% to $14.7 billion, with national cable networks 0.5% lower, to $28.8 billion this year.
- Baird Capital Analysts late Tuesday lowered stock estimates for a majority of Internet companies the group covers to reflect the impact from a possible mild recession.
- Signaling a wider macro-view of a possible slowdown in advertising, traditional TV-based media companies' stock prices declined sharply after Snap said on Tuesday it is seeing a sharp deceleration of its digital ad revenues. MoffettNathanson Research senior research analyst/co-founder Michael Nathanson says there are some concerns that Q2 may end a bit soft. Many companies sank to new 52-week lows.
- Total Q1 national TV linear advertising was up 4.7% to $9.1 billion, but without the Olympics, national TV had a 2.6% drop, while total national TV viewing sank 5% to 2.89 billion minutes, a MoffettNathanson report finds. In better news, AVOD services were up 63% to $1.9 billion in ad revenue.
- Merchandise sales have exceeded those of 2019, but show a certain flatness, the NPD Group reports.
- Developers at Qualtrics XM believe they have developed a process to tie the digital experience to the company's bottom line.
- As Netflix continues to seek growth in international markets, especially where competitive consumer entertainment pricing is very low, one key way to help it make subscriber gains would be with an advertising option, according to one industry analyst.
- Pinterest is furthering its investment in developing an "inspired content and shopping ecosystem" that allows advertisers to personalize experiences through advertising products and research.
- Rapid growth in purchases of VR/AR accessories has raised concerns over data-collection practices, as targeting user content based on facial movements may negatively impact user privacy and safety.
- A new report asserts mobile app developers will abandon advertising as a business model. Here's why I disagree.
- In 2022, political advertising will hit another record total for broadcast TV -- totaling $3.8 billion for the midterm elections vs. $3.05 billion in 2018, BIA Advisory Services says.
