The Emmy Awards telecast alternates among the Big 4 broadcast networks because it has traditionally been seen as a major promotional vehicle for all the broadcast networks. This, of course, hasn't
really been true for several years. In the mid-2000s, premium and ad-supported cable networks started to overshadow the broadcast networks for some of the major Emmy awards. It is now primarily a
showcase for HBO and streaming services, most notably Netflix (although other streamers are starting to catch up). Of the 102 major comedy and drama nominees in 2021 - best comedy, best drama, best
limited series or movie, and the acting nominees in each category (the major awards viewers care most about) - nearly 40% were on Netflix or HBO. In this week's edition, I analyze the recent
evolution of the Emmy Awards, and their implications for television.
While ABC's "93rd Academy Awards" witnessed a slight lift overall in national ad revenues to $155.9 million, according to one estimate, Nielsen-measured viewership for the event turned sharply lower
-- down a big 58%.
This year's audience tally represents a far cry from Oscars of yesteryear that routinely drew twice that amount.
ABC's "Academy Awards" averaged $1.98 million for a 30-second ad, says TV ad research company SQAD. Preliminary results show the no-host broadcast was down 20% to 23.6 million viewers -- setting a new
record low, Nielsen says.
CBS's "Grammy Awards" this year sank to a new low in traditional Nielsen measurement -- down 6% in total average viewership compared to last year's broadcast.
Unlike the Super Bowl, whose annual advertising price tag seems to defy gravity, going up every year, the next big perennial TV advertising event -- the Oscars telecast -- appears to fluctuate
Grammys prices for media buys were estimated at $1.2 million to $1.3 million per 30-second ad. Last year, U.S. ad revenues totaled $96 million, according to Kantar Media -- up from $90 million in
There's been a lot of discussion about who might be the host of this year's Academy Awards broadcast after Kevin Hart was forced to step down when some old controversial tweets were discovered. While
interesting, and perhaps newsworthy, whoever the host turns out to be will have little to do with whether the show is successful either from an aesthetic or ratings standpoint. The problem is with the
structure of the show itself - not who presents the opening sequence and introduces subsequent sections of the telecast. In this week's edition, I provide my recommendations on how to fix it.