Commentary

Movies Losing Mass Appeal As Oscar Ratings Take Dive

by Adam Buckman , Featured Columnist, February 12, 2020

Two MediaPost headlines on unrelated stories became connected in my brain on Tuesday when contemplating the ratings for Sunday’s Oscars on ABC.

One story was on the ratings themselves. It reported that the three-and-a-half hour telecast (8-11:30 p.m. Eastern) drew a total audience of 23.6 million, down 20% from a …

academy awards, awards show, movies, ratings, research, television

2 comments about "Movies Losing Mass Appeal As Oscar Ratings Take Dive".

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Ed Papazian from Media Dynamics Inc, February 12, 2020 at 12:06 p.m.
Adam, movies lost "mass appeal"---in terms of theatrical attendence---many decades ago. They get mass coverage via TV/SVOD exposure, mainly, not the 1930s way---in theatres. I think that the lower ratiings for the Oscars special on TV reflects first, the quality of the show---not so hot; second, the availablilty of many other viewing alternatives; and third, the possibility that many people are disinchanted with Hollywood in general---but not necessarily a good movie when one finally turns up.
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