Commentary
Movies Losing Mass Appeal As Oscar Ratings Take Dive
- by Adam Buckman , Featured Columnist, February 12, 2020
Two MediaPost headlines on unrelated stories became connected in my brain on Tuesday when contemplating the ratings for Sunday’s Oscars on ABC.
One story was on the ratings themselves. It reported that the three-and-a-half hour telecast (8-11:30 p.m. Eastern) drew a total audience of 23.6 million, down 20% from a …
2 comments about "Movies Losing Mass Appeal As Oscar Ratings Take Dive".
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Adam, movies lost "mass appeal"---in terms of theatrical attendence---many decades ago. They get mass coverage via TV/SVOD exposure, mainly, not the 1930s way---in theatres. I think that the lower ratiings for the Oscars special on TV reflects first, the quality of the show---not so hot; second, the availablilty of many other viewing alternatives; and third, the possibility that many people are disinchanted with Hollywood in general---but not necessarily a good movie when one finally turns up.
Ooops---I spelled disenchantment wrong---again. Sorry.