'Oscars' Ad Pricing Same As 2019, But Ratings Down 20%
- by Wayne Friedman , February 10, 2020
ABC’s "Academy Awards" on Sunday night averaged $1.98 million for a 30-second commercial, says TV advertising research company SQAD -- virtually the same as last year's pricing, according to other estimates. SQAD says the average unit cost for a 30-second ad ranged from $1,689,300 to $2,272,900.
At the same time, …
