MoffettNathanson Research projects that the major four U.S. broadcast networks will sink 2% to $14.7 billion, with national cable networks 0.5% lower, to $28.8 billion this year.
U.S. consumers say about half of their entertainment sources are "must-haves" among choices in video, music and gaming.
Some insights from AI company Helixa may help streaming services keep these slippery customers engaged.
Smart TVs posted the biggest increase in streaming time, with a 34% yearly gain during the first quarter.
Average frequency across 30 CTV campaigns of varying sizes was just 4.6, per a study by ANA and Innovid. Duplication rates, costs were also examined.
Better representation of Asian talent in TV programming improves the likelihood that brands can reach Asian Americans.
The proportion of subscribers of three years' duration or longer who are cancelling is rising.
Many consumers say they plan to add to their current number of streaming subscriptions, not replace them.
Roughly 85% of CTV impressions delivered in 2021 were across just 10 platforms--and advertisers that used fewer platforms achieved greater unique reach.
Livestreaming is also an effective channel for reaching older audiences, according to a new report.
U.S. AVOD revenue generated by series and features will grow by $19 billion, to $31 billion by 2027, remaining the country with the largest share by far.
Parents with young kids say they're co-viewing more programming than they did in the past, likely because streaming services give them more choices.
KERV Interactive COO Marika Roque describes the reasons that advertisers are tied into programmatic buying, the best channels that work with CTV, how search can support CTV campaigns, and the promise
of shoppable ads.
By 2027, 5G will be transforming video and television transmission, local broadcast, live events and VR and metaverse adoption.
The Olympic Games in Tokyo saw the highest TV viewership, while the NBA ruled on popular social media apps.
Total Q1 national TV linear advertising was up 4.7% to $9.1 billion, but without the Olympics, national TV had a 2.6% drop, while total national TV viewing sank 5% to 2.89 billion minutes, a
MoffettNathanson report finds. In better news, AVOD services were up 63% to $1.9 billion in ad revenue.
Upfront buys will also be about evenly divided among CTV-first, linear-first and combined, according to a new survey from Advertiser Perceptions and The Trade Desk.
Nearly half of U.S. homes (46%) with a broadband internet connection subscribed to four or more video streaming services at the end of the first quarter of 2021 (according to Parks Associates). That
was up from 22% a year earlier. While I don't have the figures for 2002 yet, it's certainly well over 50%. With powerful and deep-pocketed competitors such Disney, WarnerMedia, Comcast, and Apple,
bursting onto the streaming scene over the past two years, the fact that Netflix lost less than 1% of its subscribers in the past year (which would have been a mild gain had it not pulled out of
Russia), and continues to dominate any list of the most viewed streaming series, should be seen as a remarkable accomplishment and a sign of ongoing strength. In this week's edition, I outline who
the major contenders are for a post-Netflix dominance of the new Golden Age of television.
Even as pay-TV subs decline, SVOD penetration is starting to be impacted by price hikes, free competitors, other factors, according to new research.
Twitter pulls in around $5 billion in ad spending per year. Who might benefit more directly from these abandoned dollars? TV networks.
TiVo's latest survey finds nearly a quarter of North American adults have scanned a QR code or tapped an interactive ad. But under 60% consider AVOD content to be good/very good.
Nielsen has struck a deal with Vizio to add data from Vizio's 20 million TV homes through the TV set manufacturer's Inscape TV research business. Nielsen now has the rights from Vizio to integrate
Inscape data in both its local and national audience-measurement solutions. Nielsen says its TV panels will be used to "validate" what is missing in Big Data sets.
About a quarter of pay-TV subscribers are "cord revivers," or people who had once cut the cord but decided to resubscribe.
"This is about us providing more granular data that's available to help lean into the MMM models that CPGs and retail advertisers have leaned into during the past few years," said Asaf Davidov,
director, head of ad measurement and research at Roku.
A study released by MoffettNathanson Research and produced by HarrisX says the second-biggest reason to leave pay TV is that "all the shows I currently watch are available on streaming services."
A large library of content is the No. 1 reason that viewers will hold on to a streaming service subscription instead of canceling it.
The Entertainment on Demand division foresaw a Q1 decline in penetration for Netflix, and lays out the reasons for an overall flattening of SVOD growth.
The still-young premium streaming video industry continues to count on free months-long promotions as a major piece of its overall subscriber claims.
Recent research about streaming habits finds that many subscribers sign up only for a brief time and then cancel their subscriptions.
Analysis from measurement/analytics company Antenna via MoffettNathanson shows 64% of subscribers signed up for the top-ten streaming services directly via the streamers' company websites, not through
Roku or Amazon Fire TV.