Consumption of apps or services that don't carry advertising, such as Netflix or Disney+, expanded by 38% to 44.9 billion hours in 2020.
For many consumers, having a more primary service for the bulk of their TV needs is a good deal.
Disney is raising the price of Hulu+Live TV to $69.99 from $64.99. But it is also adding Disney+ and ESPN+ to sweeten the deal.
NBC sketched out six key areas of segmentation: audience measurement, audience verification, brand measurement, incrementality measurement, sale impact, multi-touch attribution and business-outcome
Roku is expected to see $7.5 billion in revenues in 2025, which is 17% lower than its earlier projections, according to MoffettNathanson.
Pinterest on Tuesday began demonstrating its technology strengths with the announcement of an in-house experimental products team it calls TwoTwenty.
SVODs' household penetration dipped in Q3, while FAST and AVOD penetration gained. Content plays a different, but still key, role for FASTs.
Surprisingly, even shows with ads based on search histories got high satisfaction ratings from 56%--although it's unclear how ratings for shows with no ads would compare.
Restoring kids' confidence and joy are the top drivers of family adoption of SVOD services.
FAST platforms -- free (no subscription fee) ad-supported services -- are 27% higher to 17.2 million. For the 2021-2022 TV season, Nielsen says there are 122.4 million total TV households.
Hulu is forecast to hit $3.13 billion in 2021, with YouTube at $2.54 billion and Roku at $1.58 billion, according to eMarketer.
For paid streamers, the good news is that 77% of those who sign up to watch a specific original/exclusive show keep their subscriptions when the show ends, finds the latest Hub Entertainment study on
content discovery and platform usage.
Nielsen One was characterized as a "streaming-first orientation" because of increasing demand from advertisers.
The growth of CTV media deals may be having a major effect on business in terms of pricing and when to place messaging. Brand TV marketers have also shifted 20% to 25% of their budgets to streamers.
While missed ad opportunities and ad start times declined, buffering and picture quality worsened somewhat in the quarter.
The pilot will test various approaches to the use of Virtual ID (VID) for television, with the goal of identifying the most accurate model for ad-campaign reach and frequency metrics.
Estimates are that U.S. broadband-only homes will rise 42% to 54 million in five years from its current level of 38 million.
The Statista survey for Magnite also finds CTV viewers to mirror U.S. population demographics, versus traditional TV viewers skewing to 55-plus, white demographics.
For long-term business model stability, addressing invasiveness concerns is as or more important than tackling annoying ad repetitiveness.
More households have hooked up their TVs directly to the internet, giving marketers another way to reach consumers who watch free ad-supported streamers.
Somewhat predictably, the percentages using phones for streaming decline incrementally with age, with just 27% of boomers reporting the behavior.
While streaming's popularity continues, users are harder to keep, and are looking for interaction via social video and social gaming, concludes the digital media trends survey.
Affluent households are spending
more time with electronic media than they did before the pandemic, a trend that has yet to reverse as the economy reopens. Consumers with a household income of more than $125,000 increased their total
time spent with media by 16% from a year earlier to 41.9 hours in 2021, according to the latest
survey from consumer research firm Ipsos
. Live TV maintained its top spot as the most popular media outlet, though viewing time slipped from a mean of 9.4 hours a week to 9.3 hours in the
past year. Streaming services also lost viewing time, falling from 7.9 hours a week to 7.3 hours. That time was spread among a growing number of platforms. Watching on-demand TV, watching
videos on YouTube and listening to streamed audio were among the media activities that saw gains in the past year. The affluent consumer group consists of 75.8 million adults in 23.2 million
households, according to Ipsos.
That Q3 stat is up from 17% reporting the same in Q3 2020.
The converged-TV study also finds that investing at least 10% of impressions in streaming within converged linear/CTV campaigns tends to maximize incremental reach.
Netflix currently has high saturation among the older demographic, particularly in the U.S. But it may have a tough time keeping them in the face of cheaper competitors that offer sports and news.
Results this year would more than double the 15% growth rate of digital music advertising from a year ago.
Last year, more YouTube viewers watched content on their big TV screens than anywhere else, at 53%, up from 34% in 2019.
Total "churn" was 6% in the second quarter of this year, down from 8%, according to Kantar Entertainment on Demand.
Kantar says 39% of consumers are now satisfied with the "amount of content" on the streamer, up from 25% when Apple TV+ launched in November 2019.