Advertising will remain a strong growth factor in the global streaming marketplace, but subscriptions will continue to dominate the business for years to come, according to PwC.
A Hub Entertainment Research study finds 19% of respondents "might/might not" have ad-supported services in a year vs. 10% who "might/might not" have ad-free services.
Daily usage for nearly all streamers rose for most streamers - including Netflix, Hulu, Paramount+, Max, Peacock and Amazon Prime Video - but Disney+ and Discovery+ slipped.
Peacock will be the exception to projections of flat to slight growth - estimated at a 15% increase to average 15 minutes per day among users 18 and up. YouTube remains the leader overall, averaging
51 minutes per day among viewers age 18 and up . Although it will see slower growth in the next two years, eMarketer says it has staying power - and will yield a top 9.1% share by the end of 2026 for
all CTV/streaming video consumption.
Wieser estimates 13.2% of all TV/video viewing - gross ratings points - came from total ad-related networks and streaming viewing, slightly down from 13.3% a year ago.
A recent ARF report says 6% of U.S. households watch TV "exclusively" on mobile devices -- a million more than in 2022.
DoubleVerify research reveals a surge in new fraud schemes and variants as a result of generative AI, The data was released at Cannes Lions International Festival of Creativity.
Mobile devices also can be a way for brands to connect with travelers who spend time with streaming media during different stages of a trip.
The move signals just how international audience measurement is becoming due to the integration of digital and cross-platform with linear media, as well as the need for more cross-boarder
collaboration.
Consumers - especially young consumers - want streaming "bundles" to be more than just TV-video programming, according to a new study from Hub Entertainment Research.
Short-form advertising video via TV, streaming and digital platforms plays an important role in effectiveness when it comes to advertisers' media mix, according to a new study from WARC, an ad
research company.
Frustration over the process of content discovery is an ongoing problem. A new report finds 51% of viewers experience difficulties when searching for content.
Conversely, McDonald's, Starbucks and Chick-fil-A performed better on streaming.
As competitors ramp up their AVOD options for their streaming/digital platforms, growing CTV inventory is expected to "outpace demand near term," says Bernstein Research.
Former Canoe Ventures CEO David Porter has been hired as head of ad sales research, data, and insights of Warner Bros. Discovery.
Amid this crowded landscape, metadata about the programming have become more significant.
Bernstein Research estimates that for every $1 dollar spent on content, a $2 dollar revenue gain is projected for the business over the next several months -- a metric that has been improving slowly
on an overall basis industry wide.
Streaming has cemented its place in the marketplace, with 30% of respondents saying 20% or more of upfront budgets would go to digital video platforms.
Industry-wide OTT/streaming platforms' subscription revenue will rise 8% next year and command a majority share of the total video subscription market, eMarketer says.
Driven by price hikes and "perceived lack of value for the cost," 52% of consumers have canceled or dropped at least one streaming service in the past year, a Horowitz Research study finds,
A potentially eye-opening move by legacy TV network groups and legacy pay TV distributors revolves around issues for their seemingly much maligned smaller cable TV networks.
The estimate of 7% growth is down from a previous 13% projection. Morgan Stanley Research estimates 2025 ad revenues will grow to $2.3 billion in 2025 and $2.6 billion in 2026.
Broadcast and CTV platforms continue to be among the big movers and promoters around crossover use of other media channels, according to GWI, a consumer research company.
Disney's bundle offers viewers better value than every other streaming service except Netflix, UBS estimates.
The current era has taken on a kind of "jig is up" quality that seems to preclude linear from ever reversing its losses in viewership and revenue.
Paramount+ pulled in an estimated 3.4 million in new sign-ups for its streaming service from its Super Bowl promotion. Peacock got 3.0 million from promo/ad efforts around an AFC Wild Card Game.
U.S. TV consumers are now spending on average $120 every month on total legacy pay TV and streaming services fees, according to research from Fox Corp's streamer Tubi.
The growth rate of spending on streaming has accelerated in the past few years
Stories of immigrants from Africa and the Caribbean and their descendants have been as invisible during Black History Month as the rest of the year.
Premium streaming subscriptions slowed in 2023 to 10.1% growth with total subscriptions of 242.9 million at the end of 2023, according to Antenna, a research company covering the subscription
economy.