Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "streaming"
- The Advertising Research Foundation is calling on the TV industry to change the definition of the TV universe from "TV households" to "TV-accessible households." Here's why that makes sense.
- Streaming ads' pod position, audio, length, context and more also impact attention levels, finds in-depth study.
- Peacock led all streamers in monetizing per hour of streaming viewing, in terms of ad and subscription revenue, according to MoffettNathanson Research. But Peacock and other streamers are still far behind when it comes to monetizing viewing from their linear TV viewing.
- Viewers also rank FASTs lowest on the advertising experience.
- MoffettNathanson forecasts NBCU and Warner Bros. Discovery will see declines in content spending this year while others will climb. Walt Disney will lead all big media companies, followed by NBCU, Warner Bros Discovery, Paramount and Netflix.
- In comparison, Netflix's new ad-supported option accounted for 19% of its new sign-ups by its third month in the marketplace.
- Netflix will reach 10 million ad-supported subscribers globally by the end of this year, with about 30% in the U.S./Canada, according to MoffettNathanson Research. Previously, the research company estimated a total of 24 million global ad-supported subscribers.
- A new survey shows Peacock and Apple TV+ rank low in subscriber perceptions of how "essential" various premium streamers are, while monthly consumer spend on SVODs has plateaued.
- Nine out of the top 15 shows most popular with people ages 15 to 24 contained tobacco imagery.
- Nearly all consumers recognize the big streamer brands, but relatively few would know how to explain individual streamers' brand propositions, finds Hub survey.
- Streaming-device maker Roku expanded its share of voice for CTV ad sales to 50% in the second half of 2022.
- As Fox Advertising Sales' first EVP, chief ad research and analytics officer, Mazumdar will oversee sports, entertainment, news and streaming areas for Fox and bild data- and audience-based sales strategy which will "holistically link the platforms, while maintaining each platform's unique brand." Mazumdar will report to Marianne Gambelli, ad sales president of Fox Corp.
- Netflix is projected to remain #1 by far, but Disney+ is projected to show the largest growth in sub revenues.
- A survey confirms the importance of communicating the specifics of when and where viewers can watch a show.
- Seventy percent of senior brand execs recently surveyed said that their creative for CTV and other digital platforms is basically the same, although there are some variations on the central campaign theme.
- Prime Video benefited from the new season of "Jack Ryan" and the exclusive airing of "Shotgun Wedding" starring Jennifer Lopez
- Younger viewers confirm that they spend more time on gaming and short-form non-premium video than traditional TV or even VOD movies.
- Most viewers are looking for a more traditional "lean-back" viewing experience when they watch streamed programming.
- Brand power measures how well a brand has built consumer interest in installing an app.
- We have officially reached "peak channels." We now have more programming channel options than any viewer has time to navigate through -- and that is a real problem for programmers, distributors and viewers alike.
- Surveys were conducted for Samsung Ads in the UK, Germany, Austria and India.
- Netflix last year carried 13 of the 15 most-viewed original series among streaming platforms.
- Although U.S. consumers' consumption of most media has declined in the last three months, consumption of free streaming services was stable to slightly higher, according to Attest surveys.
- Full-year 2023 is projected to see ad-revenue results for major TV-based companies similar to 2022. Total domestic D2C streaming/virtual ad platforms are projected to rise 6.1% in Q4, while digital media ad results are virtually on par with TV -- anticipating just 0.8% growth. MoffettNathanson says in a report released Thursday: "It's the lowest level of growth we've seen since the Covid-impacted quarter of 2Q 2022."
- Digital versus traditional media? It's not either or. Look for a continued synthesis of both areas.
- Personal music downloads and streaming music services are also popular among mobile consumers.
- Household penetration of video streaming is now at 89%, Kantar said in a report.
- TV viewers are more concerned about seeing "entertaining" ads -- and ones that offer "value" -- than seeing "fewer ads," a study from media agency Magna's research division Magna Media Trials and Roku finds.
- Three-quarters of the subscriber adds initially drawn by the with-ads tier were "new" sign-ups rather than plan switchers, and two-thirds of those were returning subscribers, finds Ampere analysis.
- 70% went to digital channels, up from 54% in 2021, reports MediaRadar.
