Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "fasts"
- Broadcast/cable networks are projected to hit $5.1 billion ($6.2 billion without the Paris Olympics) for the July-September 2024 period, with 10 U.S. streaming platforms collectively at $3.5 billion.
- The average number of non-premium TV/video services in a "bundle" is 6.6 platforms/services. Premium video averages 6.3 services, a study by Hub Entertainment Research finds.
- The financial industry including insurance companies slashed spending on ad-supported streaming services.
- Share has risen 10 percentage points year-to-date.
- All are owned by Paramount Global or its Pluto TV division.
- A Comcast/Xumo survey found 70% of ad buyers using FASTs started doing so within the past 12 months.
- In the U.S., 63% said the same, in LG Ad Solutions surveys.
- FASTs are also 10.6 times more likely than traditional TV to reach light and no TV-viewing households.
- View time for streamers of all types declined in Q3, but FAST penetration rose 7%, versus 3% for streaming as a whole, reports Kantar EOD.
- And two-thirds of these consumers reduced view time with other TV services.
- Most say they'd be OK with about three ad breaks per hour.
- And that's just for the nine big platforms tracked by Vivvix, not including YouTube TV, The Roku Channel and the many other FASTs out there.
- Some 80% of Canadian internet users have CTVs, and nearly 40% report watching FASTs, per a new survey.
- A new survey by Samsung Ads explores video and TV viewing habits and perceptions in key European and Asia-Pacific markets.
- The percentage subscribing to three or more 'Big 5' SVODs is down, as well as the average number of paid and free services used per household.
- The U.S.'s heavy dominance will lessen somewhat as non-U.S. markets see faster growth in the years ahead.
- Viewers also rank FASTs lowest on the advertising experience.
- Surveys were conducted for Samsung Ads in the UK, Germany, Austria and India.
- Relatively small percentages plan to subscribe using the new Disney+ and Netflix ad-supported tiers, finds Hub Entertainment survey.
- About half of U.S. viewers report that streaming ads have prompted them to search for a product and/or visit a website, in LG Ads Solutions survey.
- Programmatic's share of U.S. ad views rose three percentage points in 1H 2022; behavioral had a 73% share of targeted campaigns, to demographic targeting's 27%.
- Disney is well on its way, merging databases to enable using Disney+ viewing habits to inform experiences at its parks, and vice-versa.
- Even as pay-TV subs decline, SVOD penetration is starting to be impacted by price hikes, free competitors, other factors, according to new research.
- TiVo's latest survey finds nearly a quarter of North American adults have scanned a QR code or tapped an interactive ad. But under 60% consider AVOD content to be good/very good.
- Having three or more services appears to tip the odds in favor of adding AVODs.
- In Q4 alone, FAST penetration increased by 4.9 percentage points, making it the fastest-growing streaming tier and putting it nearly on par with AVOD.
