Search results for "fasts"

• Even 'Ad Intolerants' Watch Ad-Supported Services, But Enthusiasm For New AVODs Is Modest
  Relatively small percentages plan to subscribe using the new Disney+ and Netflix ad-supported tiers, finds Hub Entertainment survey.
  December 21, 2022  Tags: advertising, avod, fasts, research, streaming, television
• 30% Report Dropping An SVOD Sub, 25% Adding A FAST, In Past Year
  About half of U.S. viewers report that streaming ads have prompted them to search for a product and/or visit a website, in LG Ads Solutions survey.
  October 31, 2022  Tags: advertising, fasts, research, streaming, svod, television
• FASTs Now Drive 29% Of Video Ad Views, Programmatic Share At 27%, Ad Targeting Up 68%
  Programmatic's share of U.S. ad views rose three percentage points in 1H 2022; behavioral had a 73% share of targeted campaigns, to demographic targeting's 27%.
  September 21, 2022  Tags: advertising, connected tv, ctv, fasts, ott, programmatic tv, research, streaming, television, video
• Who Will Disrupt The Disruptors?
  Disney is well on its way, merging databases to enable using Disney+ viewing habits to inform experiences at its parks, and vice-versa.
  September 16, 2022  Tags: advanced tv, disney+, fasts, paramount+, research, streaming, svod, television
• SVOD Honeymoon Over? Penetration Down Despite Rise In Streaming-Only Viewers
  Even as pay-TV subs decline, SVOD penetration is starting to be impacted by price hikes, free competitors, other factors, according to new research.
  April 28, 2022  Tags: fasts, research, streaming, svod, television
• 20%+ Engage With Interactive Ads, But Many Aren't Sold On AVOD Content
  TiVo's latest survey finds nearly a quarter of North American adults have scanned a QR code or tapped an interactive ad. But under 60% consider AVOD content to be good/very good.
  April 26, 2022  Tags: avod, fast, fasts, research, streaming, television, video
• Free Streaming Audience Will Surpass Paid Streaming By Mid 2022, Projects Tubi
  Having three or more services appears to tip the odds in favor of adding AVODs.
  February 9, 2022  Tags: audience measurement, audience-buying, avod, fasts, research, television
• FASTs Are Gaining Speed - Though Viewers Are Getting Pickier Even About Free Streamers
  In Q4 alone, FAST penetration increased by 4.9 percentage points, making it the fastest-growing streaming tier and putting it nearly on par with AVOD.
  January 28, 2022  Tags: advertising, avod, consumer experience, data, entertainment, fasts, research, roku, streaming, television, tubi