January 25, 2023
42% Of Buyers To Spend $25M+ On FASTs In 2023, Most Will Up Spend In 2024
- by Karlene Lukovitz @KLmarketdaily, November 8, 2023
New research among ad buyers from Comcast Advertising and Xumo finds 42% of those currently using free, ad-supported streaming services/FASTs expecting to spend more than $25 million on FASTs this year, and 84% of current users expecting to increase FAST spend next year.
Comcast and Xumo -- which is co-owned …
