42% Of Buyers To Spend $25M+ On FASTs In 2023, Most Will Up Spend In 2024

New research among ad buyers from Comcast Advertising and Xumo finds 42% of those currently using free, ad-supported streaming services/FASTs expecting to spend more than $25 million on FASTs this year, and 84% of current users expecting to increase FAST spend next year.

Comcast and Xumo -- which is co-owned …

Next story loading loading..

Discover Our Publications