Surveys: Viewers In 4 Markets More Likely To Watch AVOD, FAST Ads Than Linear
- by Karlene Lukovitz @KLmarketdaily, February 6, 2023
Ads on free, ad-supported streaming (FASTs) and services supported by both ads and subscriptions (AVODs) are more likely to be watched in full than those on linear TV and broadcaster video-on-demand “catch-up” channels (BVOD), according to a study from Samsung Ads in the UK, Germany, Austria and India.
The research …
2 comments about "Surveys: Viewers In 4 Markets More Likely To Watch AVOD, FAST Ads Than Linear".
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To start with, they didn't include anyone older than 64 which means that they left out those who are most likely to stay put and watch commercials. In addition, it has been shown by TVision in the U.S. that "linear TV" viewers are equal to if not higher than CTV viewers in attentiveness to commercials and this is via webcam observations ---not asking folks whose answers may be colored by all sorts of factors. The most likely reason for TVision's findings---seemingly favoring "linear TV" commercials---- is that all viewers regardless of age were observed---and, as I pointed out---older viewers, who dominate the "linear TV" audience stats, are most likely to watch commercials.
Thanks Ed. As usual spot on.
It reminds me of my university professor when studying math/stats. Part of the curriculum was to do with survey bias, both the unintentional and the intentional. His favourite saying was "give me the answer you want and I can conduct that survey for you".