Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "subscription bundles"
- Nearly 70% of respondents in a new consumer study said they were "not at all likely" to subscribe to the new ESPN streaming service, with 16% "somewhat likely" and 15% "very likely" to subscribe.
- TV consumer surveys suggest only streaming remains top of mind. A new survey from Adtaxi shows 70% of U.S. adults make streaming their first choice for TV and video content viewing.
- Broadband is the backbone of Comcast's earnings, but it is now being squeezed by aggressive fiber overbuilding from rivals.
- The livestreamed boxing match between Mike Tyson and Jake Paul was most successful at driving signups for Netflix.
- "Programmers have continued to impose and enforce strict bundling requirements through exorbitant minimum penetration rates," writes DirecTV Chief Content Officer Rob Thun.
- The average number of non-premium TV/video services in a "bundle" is 6.6 platforms/services. Premium video averages 6.3 services, a study by Hub Entertainment Research finds.
- WBD is participating in assorted bundling partnerships and entertainment bundling. With all these deals, Zaslav believes WBD is at the forefront of where streaming is headed.
- On top of whatever you are paying for TV now, that is. A few years ago that would have been unthinkable. But a new poll finds nearly half of U.S. adults would pay extra to watch the Big Game.
- Analyst and former industry insider Evan Shapiro explains his just-published "Time Spent Well" analysis of the current TV/streaming marketplace, and why the "bundle" never really went away, but has evolved into something else.
- 'Super bundles' have exploded, and subs offering streaming services have had the biggest positive impact on telcos' customer acquisition and retention, according to a new report.
