Search results for "subscription bundles"

• TV-Network Groups' 'Strict Bundling' Demands Must Change: DirecTV
  "Programmers have continued to impose and enforce strict bundling requirements through exorbitant minimum penetration rates," writes DirecTV Chief Content Officer Rob Thun.
  August 21, 2024  Tags: bundles, d2c, directv, fubotv, research, satellite tv, subscription bundles, television, warner bros discovery
• 'Bundle' Is Much More Than Premium Video, Study Finds
  The average number of non-premium TV/video services in a "bundle" is 6.6 platforms/services. Premium video averages 6.3 services, a study by Hub Entertainment Research finds.
  July 1, 2024  Tags: bundles, cable tv, entertainment, fasts, research, subscription bundles, svod, television
• Zaslav's Refresher Course: Bring Back 'Direct' Into Direct-To-Consumer
  WBD is participating in assorted bundling partnerships and entertainment bundling. With all these deals, Zaslav believes WBD is at the forefront of where streaming is headed.
  June 3, 2024  Tags: bundles, d2c, entertainment, research, revenue, subscription bundles, television, video, warner bros discovery, warnermedia
• Would You Pay $100 To Watch The Super Bowl?
  On top of whatever you are paying for TV now, that is. A few years ago that would have been unthinkable. But a new poll finds nearly half of U.S. adults would pay extra to watch the Big Game.
  January 26, 2024  Tags: research, sports, subscription bundles, subscriptions, super bowl, television
• 3.know: Evan Shapiro And The Rapid Evolution Of The New 'Television' Bundle
  Analyst and former industry insider Evan Shapiro explains his just-published "Time Spent Well" analysis of the current TV/streaming marketplace, and why the "bundle" never really went away, but has evolved into something else.
  October 19, 2023  Tags: advertising week, analytics, media buying, research, streaming, subscription bundles, television
• 20% Of Streaming Video Subs Globally Are Through Telco Bundles
  'Super bundles' have exploded, and subs offering streaming services have had the biggest positive impact on telcos' customer acquisition and retention, according to a new report.
  August 9, 2023  Tags: promotion, research, streaming, subscription bundles, telecom, television, video